British premium brand Represent has unveiled its 22-piece ‘engLAnd’ ready-to-wear collection, which, as the title suggests, builds on the brand’s British heritage and its move into Los Angeles.
Represent
The launch also follows the “instant sell-out headwear capsule” earlier this year in collaboration with ’47 and therefore features the same handwritten script with typography “merging both a script and an old English style to create the now instantly recognisable engLAnd graphic”.
After being teased on Instagram by Represent founders George and Mike Heaton months ahead of the initial baseball cap launch, the capsule “became the most successful, fastest sell-through of the year”, they said.
So to meet the demand, Represent’s widening the engLAnd product offering with a curated selection of menswear and womenswear jersey apparel, footwear and accessories, “featuring the brand’s signature hand-distressed finish to give it an ‘LA vintage’-inspired look.
The range includes oversized hoodies, short- and long-sleeve T-shirts and joggers, while womenswear features cropped sweatshirts and baby tees, available in black, washed brown and flat white colourways.
The collection also sees the reappearance of the brand’s Realtree print, now in a washed white finish, featured on the long sleeve T-shirt, sweatshirt, baby tee and sweat pant silhouettes.
Accessories, of course, include the baseball cap, updated for Autumn/Winter in a monochromatic washed brown colourway, as well as a new beanie. The signature Represent HTN sneaker also receives a winter update, launching in premium black and brown Hairy Pony styles.
George Heaton added: “We knew the engLAnd design could be taken further since we first showed a piece of the headwear over a year ago, the progression came from a strong consumer response. This collection is really all about our brand DNA, it’s our heritage and inspiration, it’s our move to Los Angeles, that’s what it represents.”
The engLAnd AW25 collection launches on representclo.com, its flagship store in London, and stores in Manchester & Los Angeles.
