Clothing specialist Regatta Great Outdoors is following up last year’s “successful” ad campaign and broadening its TV strategy for 2025. It’s increasing its investment in Sky AdSmart and Video on Demand (VOD) advertising for the new campaign titled It’s Time To Getta Regatta.
Regatta
Its investment has increased 185% year-on-year, “reflecting the success and impact of the 2024 campaign across the business”.
It said that last year’s ad “resonated strongly with Regatta’s core customer base, particularly families, and this year continues the same objective of driving footfall to retail stores and traffic to digital channels, while amplifying brand visibility and awareness”.
The new ad is set to an “uplifting” soundtrack, and the VOD campaign depicts a mix of friends, families and individuals “as they embrace muddy puddles, challenging peaks and other aspects of nature”. It was produced by Velvet Film Productions.
The TV ad “follows the refreshed creative direction Regatta has taken, alongside a complete update of the brand and e-commerce imagery. It places a strong focus on storytelling, showcasing different ways to style the products and reflecting how real customers wear Regatta”.
Included are 30-second ads airing on Sky AdSmart and VOD from October 18-November 30, “aligning with key seasonal moments including a Black Friday focus”.
But it’s not only concentrating on TV and video. The latest campaign takes in radio and programmatic advertising, plus a full omnichannel rollout across web, email, PR, social, influencer, and affiliate channels.
A celebration event exclusive for Regatta Members, influencers and press is also happening.
The company clearly wants to reach the widest possible audience and to this end, the new campaign is expanding geographically too, running additionally across the North of England, Scotland, Northern Ireland and the Republic of Ireland, “increasing household reach by 242%”.
Helen Monks, marketing director of Regatta Ltd, explained: “With our new Sky AdSmart and Video on Demand campaign, we wanted to show the many ways our customers wear and enjoy Regatta — through stories of active adventure, family moments, and carefree confidence, whatever your age. By combining household-level targeting with the flexibility of on-demand platforms, we’re reaching consumers where they’re most engaged, bringing to life the freedom and versatility of our outdoor offering. It’s about inspiring people to get outside and make every day an adventure, no matter the weather.”
