Innovative Eyewear, Inc. announced on Monday a new partnership with global online eyewear provider SmartBuyGlasses to offer Reebok smart eyewear to its customers.
Reebok smart eyewear expands distribution through SmartBuyGlasses. – Reebok smart eyewear
SmartBuyGlasses, one of the largest independent global sellers of prescription and designer eyewear, will sell Innovative Eyewear’s smart frames with prescription lens options and international shipping. The collaboration enables customers across the company’s network of localized websites to access Reebok smart eyewear with customized lenses and fast delivery.
“Going live with Reebok Smart Eyewear on SmartBuyGlasses meaningfully expands our global reach, while keeping the customer experience familiar: great-looking eyewear that happens to be smart,” said Harrison Gross, CEO of Innovative Eyewear said.
“There is a natural alignment of smart eyewear with e-commerce – both bring transformative approaches to user needs and experiences. For the optical customer I see a fantastic synergy between our products and SmartBuyGlasses’ mission to make the eyewear buying experience more accessible and affordable. We look forward to partnering with them to bring an exciting new generation of smart frames to their customers worldwide.”
SmartBuyGlasses said the addition of Reebok-branded smart frames is expected to help introduce more consumers to the category.
“Smart eyewear is still a new space for many shoppers, so having a brand like Reebok to enter the category adds a lot of confidence for customers. The designs are familiar, the fit is solid, and the tech is practical. We’re pleased to make these frames available with prescription options across our key markets,” said Taisia Ivagina, merchandising team leader at SmartBuyGlasses.
