The Liberty Romford mall is about to undertake the next phase of its transformation with owner/operator Redical appointing developer HUB to oversee the work for the town’s shopping centre.
The Liberty Romford
It’s part of the wider plan by the local Havering Council to create a “vibrant, mixed-use town centre, with a key element being the creation of new places for people to live in the heart of the town”. That, of course, will boost the number of consumers in the immediate catchment area for the mall.
HUB will now engage with the local community and other stakeholders, including retailers at The Liberty, “to develop proposals to enhance the properties and land surrounding The Liberty Romford. The plans could also include “the creation of modernised retail space adjacent to the residential”.
“Adding residential to The Liberty will build upon the already significant multi-million pound enhancements implemented by Redical since it acquired the centre in 2022”, the operator said.
This includes having strengthened the centre’s retail mix, such as the arrival of Rituals and Miniso, and a revitalised brand identity and destination refresh, soon to be revealed through new entranceways and wayfinding signage.
Taking a phased approach, the plans will complement Redical’s improvements to date, “which have seen The Liberty’s strong performance continue to grow, while also driving the regeneration of the surrounding area”.
Stephen Daniels, head of Asset Management and Regeneration at Redical, added: “Building on our work to transform The Liberty Romford, the addition of residential will bring a different dimension to the centre, one with the potential to significantly enhance the contribution it makes to Romford, economically, socially, and practically. HUB shares our vision and commitment to getting this right for Romford, and the team’s experience will be vital in realising The Liberty’s full potential and delivering the Council’s vision.”
