Dutch recycled fibre specialist Re&Up has signed a letter of intent for a multi-year collaboration with German sport apparel and equipment brand Puma, and will help the latter deploy its Re:Fibre textile recycling programme in the USA.
Re&Up
The partnership is consistent with Puma’s intention of reducing its dependence on polyester fibres derived from recycled plastic bottles. The German group’s goal is to replace 30% of such fibres with recycled polyester sourced from a closed fibre-to-fibre loop by 2030.
“Our collaboration with Re&Up opens exciting possibilities for integrating virgin-equivalent recycled materials into our products,” said Howard Williams, head of global innovation apparel and accessories at Puma. “These materials offer the performance we need while helping us achieve our circularity goals,” he added.
Re&Up was founded in 2023 and is a subsidiary of Turkish conglomerate Sanko. Re&Up’s Turkish plant is said to currently be able to transform 80,000 tons of textile waste per year, and the company is planning to boost its capacity to 1 million tons by 2030. Re&Up utilises renewable energy and advanced bleaching methods in its industrial process, and is able to work with cotton fibres too.
“The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tons, and our commitment to renewable energy reinforces our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry,” said Özgür Atsan, chief commercial officer at Re&Up.
Together with Circ, Circulose and Syre, three closed-loop textile recycling specialists, Re&Up has recently formed the T2T Alliance, a lobbying body that will present a united front with European regulatory authorities.
Every year, 124 million tons of textile fibres are produced worldwide, of which 67% are synthetic, 25% cotton fibres, and 6% cellulose fibres. Recycled fibres accounted for 7.7% of global production in 2024, according to data by Textile Exchange.
Bright and vibrant, chartreuse—a yellow-green hue—is emerging as one of the standout shades of Spring-Summer 2025. Seen both on the runway and in the streets, this refreshing color stands out for its versatility, pairing seamlessly with everything from polished, sophisticated looks to laid-back, casual styles.
Chartreuse takes center stage across runway looks for Spring-Summer 2025. – DR
Major fashion houses are embracing chartreuse in distinct ways. At Prada, the yellow-green shade—named after a French liqueur—appears in structured, head-to-toe ensembles crafted in satin and technical fabrics. Draped and sculptural dresses emphasize visual impact. Gucci takes a retro approach, showcasing an A-line dress in chartreuse patent leather. With its glossy finish and clean lines, the look channels 1960s style.
At Ganni, the shade takes on a more relaxed, streetwear-inspired tone with pieces like a striped ribbed tank top and an oversized mesh T-shirt. Chartreuse adds a bold twist to everyday silhouettes, making it feel especially approachable—even for those hesitant to try more vibrant hues.
Issey Miyake offers a more organic take on the color. The Hempens dress, crafted from hemp-based fabric, features soft, asymmetrical lines designed to move with the body. Dries Van Noten explores a more romantic direction, combining chartreuse with silk and lace accents in contrasting tones for a striking, feminine effect.
How to wear it?
Chartreuse green isn’t the easiest color to integrate into a wardrobe, but it offers several points of entry. Worn head-to-toe—whether as a dress, jumpsuit, or tailored suit—it delivers a bold, modern silhouette. Gucci illustrates this with its GG canvas jumpsuit, whose vivid hue meets a retro cut for a sharp, wearable look.
Gucci reimagines the all-over chartreuse look with a retro twist, featuring the GG canvas jumpsuit and Horsebit details for a sharp, modern silhouette. – Photo Credits: Gucci
Blake Lively recently showed how to slip chartreuse seamlessly into everyday style. Photographed in New York last October in a chartreuse lace dress paired with a loose cardigan and dark thigh-high boots, she showcased a masterful urban look.
Another option—perhaps the simplest—is to adopt the shade in small touches, like a bag, a pair of mules, a textured top, or a simple piece of jewelry. Gucci’s Jackie bag, in a chartreuse green hue, is a good illustration of this approach. It’s bright enough to make your look stand out but easy to combine with other pieces.
A fresh shade for an instant update
The return of chartreuse is no coincidence. It is part of a broader movement in which bold colors are coming back into fashion, driven by two forces. On the one hand, there’s the current wave of nostalgia for the 1990s and 2000s. On the other hand, a more recent aesthetic gained popularity on social networks through the phenomenon of “brat green”—a flashy shade of acid green synonymous with the cover of the “Brat” album by British artist Charli XCX.
But while a unique shade of green is all the rage today, it isn’t the first time it has enjoyed a moment in the fashion spotlight. In 1997, Nicole Kidman made an impression at the Oscars in a green Dior satin dress designed by John Galliano. The dress became iconic and helped to put green back on the agenda at major fashion events.
Since then, the color has seen multiple revivals and reinventions—now making a bold comeback in the form of chartreuse. It’s not only prominent in the Spring-Summer 2025 collections but also featured in the Fall-Winter 2025–26, where several designers have embraced the shade. Long seen as a complex shade to pull off, chartreuse is now carving out a lasting place in the fashion landscape.
Attracting high-calibre investors is a key sign of a potentially strong business idea, so the founders of Mimmo Studios must be pretty pleased with the result of its just-closed crowd funding campaign.
Mimmo Studios co-founders
The pioneering fashion/homewares/art retailer said new investors include industry leaders such as Grace Beverley, founder of activewear brand Tala, fitness app brand Shreddy, personal planning system and The Productivity Method; Victoria Prew, founder of the tech-first fashion rental platform Hurr; and Lydia Pang, founder of creative strategy studio Morning Studio Ltd.
They’re all investing in Mimmo Studio’s already-announced first branded knitwear collection launch, which it describes as “a sustainable, design-led alternative to mass-market fashion”.
After closing its Cheltenham flagship and shifting to an online-only model, the retailer is now focused on creating its own sustainable product range. So the £7,000+ funding total will support the design, sampling, production, and marketing of the new knitwear line, which will be made in the UK “with a focus on ethical production and innovative materials”.
Lil Gardiner, Mimmo co-founder & creative director, said: ”With support from key investors and our incredible community, we’re taking the next step in bringing this vision to life. It’s amazing to have the backing of some of our favourite female founders.”
Fellow co-founder & Head of Sustainability & Innovation, Katie Brown, added: “We’ve always believed retail can be done differently—focusing on sustainability, craftsmanship, and community rather than overproduction. Through the crowdfunder, we’ve had some incredible conversations, and the support from everyone has been amazing.”
April 6 sees the UK Competition and Markets Authority (CMA) granted major new powers under the Digital Markets, Competition and Consumers (DMCC) Act.
Shutterstock
It means companies breaching consumer law could see direct and severe penalties imposed on them and campaigners have hailed it as a big moment in the fight against greenwashing specifically.
But the act also covers issues such as fake reviews, drip pricing (where the final price paid after add-ons isn’t the price advertised), and subscription contracts that are difficult to get out of.
The CMA has been targeting greenwashing claims in particular for several years and with brands and retailers knowing that a greener profile has a positive impact on consumer perceptions, the temptation to exaggerate claims is strong.
Under the act, claims need to substantiated. And misleading consumers through such methods as missing out important information, making excessively vague claims or using deceptive imagery could mean fines of up to 10% of global annual turnover. Whether the regulator will ever impose such fines remains open to question, however.
The new act builds on the existing Green Claims Code, which has already seen the CMA investigating company such as ASOS, Asda and Boohoo and getting them to make changes to their claims. The legislation means the CMA should be able to act faster.
Campaign group Changing Markets Foundation has said that 60% of sustainability-linked claims in fashion have been found to be misleading or unsubstantiated.