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Ray-Ban names A$AP Rocky as first creative director

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Nicola Mira

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February 24, 2025

Ray-Ban has reached a new milestone in forging its brand identity. The eyewear brand, a flagship asset of eyewear giant Essilux, has named US celebrity rapper A$AP Rocky as its first creative director, in charge of the Ray-Ban Studios.

A$AP Rocky has teamed up with Ray-Ban – Ray Ban

The Ray-Ban Studios were set up in 2016 with the goal of establishing relationships between the brand and artists and musicians, in order to associate Ray-Ban with a distinctive cultural environment. Until now, the studios hadn’t been involved in product design.

Last summer, Ray-Ban named another US singer, Lenny Kravitz, as its brand ambassador, and is now officially collaborating with A$AP Rocky, 36, real name Rakim Mayers. The rapper, also Rihanna‘s life partner, has a number of links with the fashion world. A former member of the A$AP Mob band, A$AP Rocky owns the AWGE (acronym of A$AP Worldwide Global Entertainment) design studio, and last year launched a fashion label, American Sabotage, staging a presentation in Paris during the fashion week which featured a sunglasses collaboration with Ray-Ban. He is also in charge of design for Puma‘s motor sport lines, a collaboration announced in late 2023.

“For nearly 80 years, the brand has been on the faces of the most iconic musicians, artists, actors and heroes. Today, we are welcoming A$AP Rocky into our family. He’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage,” said Leonardo Maria Del Vecchio, son of the founder of eyewear giant Luxottica and president of Ray-Ban, about the rapper’s appointment.

Leonardo Maria Del Vecchio (left), heir to the group that owns Ray-Ban, with A$AP Rocky – Instagram

Ray-Ban has very likely refrained from announcing the A$AP Rocky collaboration for a few weeks. The announcement in fact came only three days after A$AP Rocky was found not guilty by a California court of a charge of firing a semi-automatic weapon at one of his former friends in 2021.

He’s now officially collaborating with Ray-Ban in various fields, “overseeing the brand’s creative projects and shaping its image and future design,” according to the press release. Ray-Ban also said that “he will take charge of campaigns and rethink the interiors of Ray-Ban stores, incorporating within them music, fashion and art.” A big job, since Ray-Ban directly operates 282 stores worldwide. The Essilux group, whose main business is opticians’ products, reported revenue of over €26 billion in 2024, and said that 23% of it was generated by apparel (Essilux owns the Supreme brand, which will soon open its 18th store worldwide in Miami) and sunglasses. Essilux did not provide revenue details for Ray-Ban, simply stating that last year the brand sold approximately 2 million pairs of smart glasses developed with Meta.

For the time being, A$AP Rocky will not be involved with the smart glasses segment, but is working on the Blacked Out collection due to be launched in April, a reinterpretation of Ray-Ban’s Mega Icons range featuring a new lens type. Fans of A$AP Rocky, who will soon release his fourth solo album, Don’t Be Dumb, will be looking out for references in his tracks to the famous sunglasses created in the 1930s to equip US aircraft pilots.
 

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Burberry embraces escape to the countryside

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February 24, 2025

London Fashion Week wrapped up with Burberry sending its Autumn/Winter collection down the catwalk on Monday, capping off a relatively muted event in the rainy British capital.

Burberry – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Even the British luxury house sought to ditch the gloom with a show themed around a countryside getaway, transporting its guests to the cozy, old-fashioned charm of a British country house.

Creative director Daniel Lee, who joined Burberry a little over two years ago, was “inspired by the incredible British interiors”, and luxurious fabrics like velvet were used in the famous trench coat, tailored suits and flowing dresses.

Quilted jackets and skirts covered in florals blended into the tapestries draped onto the white pillars of the Tate Britain, while other styles included oversized knit sweaters, perfect for an evening by the fire.

The somber hues, with flashes of bright orange, yellow or blue, were inspired by Lee’s time “in autumn walking in nature, in Yorkshire,” the 39-year-old English designer told reporters after the show.

Lee has tried to give the troubled British house a facelift while remaining true to its traditional, luxury roots, exemplified in his fifth and latest collection.

Alongside former supermodel Naomi Campbell, the runway featured actors who have starred in royal dramas “The Crown” and “Downtown Abbey” as well as Regency-era drama “Bridgerton”, as Burberry tried to slot itself into the roster of traditional storylines seeing a popular revival.

The fashion giant famed for its trench coats and signature tartan print is the subject of rumours about the departure of its creative director, who could be replaced by English designer Kim Jones.

Burberry – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

However, these were brushed off by Lee. “I love the brand, it’s an incredible brand. It’s really an honour to work for Burberry,” he said.

Burberry, which has been experiencing months of financial difficulty, began an “emergency” refocusing on its iconic products such as its trademark trench coat late last year in a bid to stave off falling sales.

Chief Executive Joshua Schulman was brought in last July and tasked with turning around Burberry’s fortunes.

“Josh has been here for just over six months, and things are going well, things are definitely improving,” said Lee. “I think we’re all in a really positive place.”

Brands across London Fashion Week and the world are grappling with a reduced appetite for luxury products.

Still, there was room for spectacle across the four days — from a captivating monologue by Florence Pugh opening a “rebellious” Harris Reed catwalk to master milliner Stephen Jones flexing his muscles with hats made out of chocolate, satin and even glass.

On the catwalks, 1980’s-inspired bubble skirts, fabrics from seersucker to sheer, plenty of corsets and lingerie, tailoring and streetwear were paraded down dramatic sets dotted around London.

Despite the presence of renowned designers such as Simone Rocha and Richard Quinn, and promising stylists such as S.S. Daley and Harris Reed, several fashion experts said London Fashion Week was falling further behind Paris and New York every year.

“There is a bit of a damp spirit, an empty feeling, to the London schedule at the moment,” Daley told The Guardian newspaper before his show.

Burberry – Fall-Winter2025 – 2026 – Womenswear – Royaume-Uni – Londres – ©Launchmetrics/spotlight

Caroline Rush, the director of the British Fashion Council which organises London Fashion Week, acknowledged it was “a particularly challenging time” for British brands.

Brands have been dealt several blows following the pandemic, such as Brexit and last year’s closure of the global luxury online platform Matches Fashion.

This year’s event is almost a day shorter than the previous Autumn-Winter 2024 fashion week, with several designers opting for a dinner or presentation instead of a pricier runway show.

Buyers and influencers such as Beka Gvishiani of Style Not Com, an Instagram account that charts fashion news, did not make the trip, while Northern Irish designer Jonathan Anderson was also absent with his brand JW Anderson.

Rush, who is organising her last London Fashion Week, said the event remains “so relevant because … we have so many small independent businesses, they need a platform to be able to show to reach global audiences.”

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Luxury Brands partners with Dodo Group to acquire Prai Beauty

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February 24, 2025

The Dodo Group announced on Monday it has partnered with Luxury Brands to invest in U.S. pro-ageing skincare brand Prai Beauty. Financial terms of the investment were not disclosed.

Prai Beauty

The strategic move positions Prai Beauty for rapid expansion, according to a press release.

Founded by Cathy Kangas in 1999, Prai Beauty is a skincare brand focused on the 50-plus market. Since its debut, the brand has began known for its science-backed formulations that target the face, neck and décolletage region. 

“Prai Beauty has built an impressive reputation as a leader in targeted skincare solutions,” said Michael Dodo, co-founder and chairman of Luxury Brands, an investment firm founded in 2011 that specialises in acquiring and investing in long-standing​ businesses across beauty, luxury brands, retail, and food & beverage sectors.

“We see tremendous potential for expansion across direct-to-consumer, TV shopping, and retail channels. Our investment will focus on accelerating R&D and marketing initiatives to elevate the brand’s presence globally.”

As part of the investment from Dodo and Luxury Brands, Kangas will continue to lead the heritage skincare brand, “ensuring continuity and innovation,” ahead of its new new phase of growth.

“This partnership marks an exciting milestone for Prai Beauty. With the strategic support of Dodo Group and Luxury Brands LLC, we are poised for unprecedented global expansion,” said Kangas.

“I look forward to collaborating with Michael Dodo and his team to bring our innovative skincare solutions to even more consumers worldwide.”

Founded in 2017, Luxury Brands is a conglomerate with a diverse portfolio of subsidiary companies and brands including Youngblood Mineral Cosmetics and Skincare, FHI Heat, Stylus, Neo Bond, Hair Veil, Daily Beauty, and more. 

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Tanger posts strong year-end results, boosted by Q4 growth

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February 24, 2025

Major outlet center owner Tanger announced net income available to common shareholders was $0.88 per share, or $97.7 million for the year, on the back of positive fourth-quarter results. 

Tanger acquires Pinecrest Shopping Center in Cleveland. – Tanger

For the fourth quarter ended December 31, net income available to common shareholders was $0.23 per share, or $26.3 million, compared to $0.22 per share, or $23.5 million, for the prior year period.

Funds from operations available to common shareholders was $0.54 per share, or $63.3 million, compared to $0.52 per share, or $58.2 million, for the prior year.

Core funds from operations available to common shareholders was $0.54 per share, or $63.3 million, compared to $0.52 per share, or $58.2 million, for the prior year.

“I am pleased to report another quarter of strong performance contributing to a successful year as we saw improved sales productivity and delivered robust organic growth. We acquired two open-air shopping centers, The Promenade at Chenal in Little Rock, Arkansas, in December and Pinecrest in Cleveland, Ohio, post-year-end,” said Stephen Yalof, president and chief executive officer. 

“We continue to execute our external growth strategy and apply our leasing, marketing, and operations platform at these market-dominant shopping centers to further elevate the exceptional experience they offer.”

Occupancy was 98% on December 31, 2024 compared to 97.4% on September 30, 2024 and 97.3% on December 31, 2023.

Same center net operating income, which is presented on a cash basis, increased 3.0% to $93.8 million for the fourth quarter of 2024 from $91.0 million for the fourth quarter of 2023, while average tenant sales per square foot was $444 for the twelve months ended December 31, 2024 compared to $438 for the twelve months ended September 30, 2024 and $436 for the twelve months ended December 31, 2023.

Looking ahead for 2025, the company projects diluted net income per share of 94 cents to $1.02. 

Yalof added, “Leasing momentum remains strong as we continue to add new retailers, brands, and uses to our centers, enhancing the shopping environment for our customers. Our balance sheet provides the liquidity and flexibility to execute our business plan and unlock additional value for our stakeholders.”

Earlier this month, Tanger announced its acquisition of Pinecrest, a premier 640,000-square-foot mixed-use shopping center in Cleveland, Ohio. 

Tanger’s portfolio includes 38 outlet centers, one adjacent managed center, and three open-air lifestyle centers including over 16 million square feet in 21 U.S. states and Canada.

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