Rautureau Apple Shoes is implementing a new organisational structure at the start of 2026. The French footwear specialist announced a dual promotion on January 12, appointing Riccardo Ribolla to the role of chief executive officer and Fabrice Delecolle to the role of deputy chief executive officer.

The pair take the helm of the company, previously led by Camilla Schiavone, which develops the No Name and Schmoove brands (the latter unveiling its new ‘Black Sheep’ identity), to be presented from this Tuesday at the Pitti Uomo trade fair in Florence. The company also operates the more accessible Armistice brand, sold through footwear retailers across France.

The duo know the company and its markets well; the group reports having sold 500,000 pairs in 2025. Riccardo Ribolla has been commercial director since 2020, while Fabrice Delecolle joined the Vendée-based company in 2018 as administrative and finance director.

Rautureau Apple Shoes has had to contend with a turbulent footwear market in recent years, in particular discontinuing its premium Freelance label last summer after selling the Jean Baptiste Rautureau brand back to the founding family.

Today, the company, which counts around 1,500 customers worldwide, says it intends to ‘conquer its future’ around its three brands, as stated in a press release. To this end, its development plan focuses on strengthening domestic market share, targeted expansion in Asia and the Middle East, and diversifying into ready-to-wear from 2026 for its flagship No Name brand, which has around 1,000 retailers and accounted for 80% of the pairs the company put on the market last year.

The company does not disclose how its turnover has evolved in recent years, but it “is now organised like a creative start-up, with short decision-making processes, a heightened sense of anticipation and a dynamic of continuous innovation.”

The company states that 18% of its business is generated digitally, and that nearly half comes from exports, notably with No Name, 59% of whose turnover is derived internationally, particularly from markets such as Italy, the Benelux countries, Germany, and Japan. Its presence at the Pitti Uomo trade fair, where the brand will showcase its ready-to-wear collection, should also enable it to scale up.

All the more so as the company’s new management, with the group majority-owned by Xavier Marie’s investment firm Marco Polo, aims to forge new connections with cultural and lifestyle spheres to energise its offer in the coming months.