Rails has unveiled its first-ever handbag collection. Based in Los Angeles, the brand continues to evolve, expanding into leather goods in keeping with its focus on premium essentials that combine comfort, softness and refined cuts.
The debut collection comprises four styles: the oversized Torino bucket bag, the supple Siena hobo, the Como mini barrel top-handle bag and the Lucca mini shoulder bag, each designed as a durable piece to slot into the everyday wardrobe.
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Crafted in suede, premium leather or pony-effect leather, the bags emphasise the quality of materials and finishes, with signature buckles, braiding and artisanal details that reinterpret classic lines. Priced between 268 and 368 euros, the collection sits within the accessible premium segment, with designs intended to be worn season after season.
The brand does not use any licences: all handbags are designed in-house by a dedicated team that oversees the entire design and production process end to end. Rails works with specialised factories in Italy, Spain, Portugal and India, with all leather bags sold in Europe made in Italy. This strategy aims to control the entire value chain, from design through to sales. In the same spirit of diversification, Rails also plans to launch its first footwear styles this spring, manufactured in Spain and Portugal.
Founded in 2008 by Jeff Abrams, CEO and creative director, Rails has grown from a project launched with an initial $5,000 investment and a single product into an international womenswear and menswear brand. Now distributed in 30 countries, the brand collaborates with around 1,200 retailers and operates a network of 21 bricks-and-mortar boutiques, including six in Europe: two in London, one in Paris, one in Berlin, one in Amsterdam and one in Antwerp. Further openings are planned across Europe. Rails has flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.
The company reported revenues of over 125 million euros. Direct-to-consumer sales, including retail and e-commerce, represent around 50% of the overall business, with a balanced split between online and in-store, while wholesale remains a key pillar of the business model.
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