The upcoming January edition of Pitti Uomo will mark Swaim Hutson’s debut as head of menswear design at rag & bone, unveiling his first collection for the New York-based brand for the autumn/ winter 2026–27 season.
Swaim Hutson
“rag & bone has always stood for authenticity and innovation,” Hutson commented. “I want to build on these values, creating menswear that is both enduring and immediate, capable of expressing the spirit of New York and engaging with a global audience.”
Hutson brings nearly two decades of experience in international menswear to the role. After founding Obedient Sons in New York- a CFDA/ Vogue Fashion Fund finalist- he held creative director roles at 3.1 Phillip Lim, Club Monaco, and Generra. He later launched The Academy New York, a label that has established itself within the fashion, art, and music communities.
“Swaim brings an innovative vision of creativity and craftsmanship, strengthening the essence of the brand: the elegance of British tailoring combined with the authenticity of American sportswear,” said Andrew Rosen, executive chairman of rag & bone.
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