QVC GroupSM, part of QVC Group, announced on Tuesday the appointment of Alex Wellen to the role of president and chief growth officer, QVC Group.
Alex Wellen – Courtesy
In his new role, Wellen will lead QVC Group’s growth strategy across U.S. social selling, streaming, digital (QVC and HSN), new business development, and platform distribution. The executive will oversee a multifunctional team, introduce new capabilities into the organization, and develop and execute plans to drive success and growth at QVC Group.
He will report to David Rawlinson II, president and CEO, QVC Group, according to a press release from the television shopping network.
Wellen brings over 20 years of experience in digital media, product innovation and driving growth strategies within digital businesses across a wide range of sectors. He joins QVC Group from MotorTrend Group, where he served as CEO and president. Prior to that, he has also held strategic senior leadership roles at Turner Broadcasting and CNN Worldwide.
“Alex is a pivotal hire in our strategy to return to top-line growth by becoming a live social shopping company,” said Rawlinson.
“Alex brings an impressive blend of media and digital product expertise to our top leadership team. He has a proven ability to innovate and drive growth through live experiences on social, digital, TV and many other platforms. His unique skill set will be instrumental as we continue to execute our growth strategy, build new capabilities, and compete to win.”
Wellen’s appointment is effective immediately.
“QVC and HSN are the original disruptors. They pioneered storytelling through live shopping, and are poised to transform the experience again across social and digital, connecting consumers whenever and wherever they shop,” said Wellen. “With beloved hosts who are trusted by hundreds of millions of fans worldwide, it’s a privilege to join this iconic brand and world-class team at such a pivotal moment in the convergence of retail and media.”
Earlier this month, QVC Group announced its name change from Qurate Retail, explaining the rebrand incorporates the brand equity of the U.S. company’s largest brand, QVC, and the highlights the firm’s growth strategy to expand into a live social shopping company.
