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Put AI to work for people

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Reasonable people from all sides of the current AI conversation agree that this particular paradigm shift is just different. If you don’t believe that, record 20 minutes of your own stream of consciousness with an application like Otter and ask it to summarize your thoughts. Or download RunwayML and have it turn photos of your friends into videos of them doing the tango.

These tools – and countless others – offer an endless array of capabilities to test the limits of what humanity has created in the centuries to date. Some of it just plain blows the mind.

But while we’re busy having our minds blown, we’re also drifting into something of a context-distortion field. 

If you never watched chef and food documentarian Anthony Bourdain, he said “context and memory play powerful roles in all the truly great meals in one’s life.”

That’s true of great technological evolutions, too. 

Leaving aside the oversimplification that “AI” is a singular technology (it isn’t), it’s long past time for the “AI is eating the world” bumper stickers to evolve into how we manage this wave of change so it helps people, serves society and protects both. 

Here we need some basic parameters. 

First, everyone should get AI. Everyone should work and practice with it. Notwithstanding the burst bubble, people who leaned into the internet early developed a sharper understanding of the burgeoning internet economy. The experts say AI will create more wealth and opportunity than the internet. For those who rightly point out the widening gap between the ultra-wealthy and everyone else, we can’t leave people without the tools to participate as another massive tidal wave of change hits the global economy. As one alarming example, an estimated 700 million people in Africa have no access to electricity. For such a young continent with so much potential, we can’t leave nearly a billion people with no access and expect this to go well for the world. On every level – from infrastructure to access to training and enablement, let’s get serious about how this can be humanity’s big moment.  

Second, we should remember the things that make humans what we are. EQ is more powerful than AI. While these generative AI tools can simulate engagement at a remarkable conversational level, they are simply gathering information from across the open internet and distilling that into conversational terms. Is it occasionally fun to ask AI for relationship advice or treat it like a loyal pal? Sure. Should we be polite when we work with it and treat it with respect? No harm there. But it’s not another person. It doesn’t care about us the way we care about each other. And most importantly, it’s very hard for it to police its own limitations. Only we can do that. 

Third, tools that work great for us as individuals have always worked differently for us as a collective. In other words: any one of us can decide to do something on our own, and that thing can go well or go wrong based on the inputs by the individual. Add a second individual to this scenario, and you have a need for collaboration and coordination. This is a mountain that humanity has been working to climb since the dawn of civilization. Newsflash: we’re lousy at it. Our egos and self-interests and preferences and quirks – these are very difficult to blend in a cohesive fashion. Especially when the task before us is hard. 

The term enterprise comes from the old French word entreprendre. It means, “to undertake.”  In the context of AI…enterprise AI will follow a familiar path as previous technological waves. Bourdain’s quote – we need context and memory.

New technologies at work cause something of a feeding frenzy. We build a lot; we buy a lot. Some of it crosses over from our personal tools. Some of it gets infused into the tools we’re already using. Anytime a new technology comes to work, it’s an asset. And we need to understand that asset, what it’s configured to do, what data it is allowed to access and who is authorized to direct it. This work is as unglamourous as it is mission critical. 

These same new technologies instantly become proxies for the exact same arguments we were already having. “Who put you in charge of that?!” “My way of solving that problem is better than your way!” “Who moved my cheese?!” 

If you need a metaphor, think of this like a busy airport. It’s noisy and crowded. There’s equipment everywhere. The schedule constantly changes and things we can’t control often influence the operation more than the things we can.

This isn’t to imply enterprise AI or work AI won’t be exceedingly powerful – it will. But only with the proper governance (a control tower). And that’s not a task we should relegate to an experiment. That’s a big responsibility, deserving of credibility earned from past experience. In other words, we need context from people and systems that have been through big changes before. 

And one last point: jobs. History shows that new technologies have an undeniable impact on how the workforce is structured and the jobs filled by people. This is already unfolding in the AI wave. Here the cautionary note is perhaps the strongest. AI must not become a codeword for layoffs. We can’t let it be filed under “maximize profit at the expense of the human workforce.” If we allow it down that path, trust will be shattered beyond our ability to repair it. AI at work should be a cheering moment for people, because we gave them the runway and empowerment to rethink things we all know are broken. Because we figured out how to give people an extra hour or two in their day to be with their family and friends. Because we made this a 1+1=5 equation for people to accomplish so much more with AI’s help. 

If we’re mindful of this context, we’ll put AI to work for people. Which is the opportunity of our lifetime.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

Fortune Global Forum returns Oct. 26–27, 2025 in Riyadh. CEOs and global leaders will gather for a dynamic, invitation-only event shaping the future of business. Apply for an invitation.



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Australia will start banning kids from social media this week

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Starting this Wednesday, many Australian teens will find it near impossible to access social media. That’s because, as of Dec. 10, social media platforms like TikTok and Instagram must bar those under the age of 16, or face significant fines. Australian Prime Minister Anthony Albanese called the pending ban “one of the biggest social and cultural changes our nation has faced” in a statement.

Much is riding on this ban—and not just in Australia. Other countries in the region are watching Canberra’s ban closely. Malaysia, for example, said that it also plans to bar under-16s from accessing social media platforms starting next year. 

Other countries are considering less drastic ways to control teenagers’ social media use. On Nov. 30, Singapore said it would ban the use of smartphones on secondary school campuses. 

Yet, governments in Australia and Malaysia argue a full social media ban is necessary to protect youth from online harms such as cyberbullying, sexual exploitation and financial scams.

Tech companies have had varied responses to the social media ban. 

Some, like Meta, have been compliant, starting to remove Australian under-16s from Instagram, Threads and Facebook from Dec. 4, a week before the national ban kicks in. The social media giant reaffirmed their commitment to adhere to Australian law, but called for app stores to instead be held accountable for age verification.

“The government should require app stores to verify age and obtain parental approval whenever teens under 16 download apps, eliminating the need for teens to verify their age multiple times across different apps,” a Meta spokesperson said.

Others, like YouTube, sought to be excluded from the ban, with parent company Google even threatening to sue the Australian federal government in July 2025—to no avail.

However, experts told Fortune that these bans may, in fact, be harmful, denying young people the place to develop their own identities and the space to learn healthy digital habits.

“A healthy part of the development process and grappling with the human condition is the process of finding oneself. Consuming cultural material, connecting with others, and finding your community and identity is part of that human experience,” says Andrew Yee, an assistant professor at the Nanyang Technological University (NTU)’s Wee Kim Wee School of Communication and Information.

Social media “allows young people to derive information, gain affirmation and build community,” says Sun Sun Lim, a professor in communications and technology at the Singapore Management University (SMU), who also calls bans “a very rough tool.”

Yee, from NTU, also points out that young people can turn to platforms like YouTube to learn about hobbies that may not be available in their local communities. 

Forcing kids to go “cold turkey” off social media could also make for a difficult transition to the digital world once they are of age, argues Chew Han Ei, a senior research fellow at the Lee Kuan Yew School of Public Policy in the National University of Singapore (NUS).

“The sensible way is to slowly scaffold [social media use], since it’s not that healthy social media usage can be cultivated immediately,” Chew says.

Enforcement

Australia plans to enforce its social media ban by imposing a fine of 49.5 million Australian dollars (US$32.9 million) on social media companies which fail to take steps to ban those under 16 from having accounts on their platforms.

Malaysia has yet to explain how it might enforce its own social media ban, but communications minister Fahmi Fadzil suggested that social media platforms could verify users through government-issued documents like passports. 

Though young people may soon figure out how to maintain their access to social media. “Youths are savvy, and I am sure they will find ways to circumvent these,” says Yee of NTU. He also adds that young may migrate to platforms that aren’t traditionally defined as social media, such as gaming sites like Roblox. Other social media platforms, like YouTube, also don’t require accounts, thus limiting the efficacy of these bans, he adds.

Forcing social media platforms to collect huge amounts of personal data and government-issued identity documents could also lead to data privacy issues. “It’s very intimate personally identifiable information that’s being collected to verify age—from passports to digital IDs,” Chew, from NUS, says. “Somewhere along the line, a breach will happen.”

Moving towards healthy social media use

Ironically, some experts argue that a ban may absolve social media platforms of responsibility towards their younger users. 

“Social media bans impose an unfair burden on parents to closely supervise their children’s media use,” says Lim of SMU. “As for the tech platform, they can reduce child safety safeguards that make their platforms safer, since now the assumption is that young people are banned from them, and should not have been venturing [onto them] and opening themselves up to risks.”

And rather than allow digital harms to proliferate, social media platforms should be held responsible for ensuring they “contribute to intentional and purposeful use”, argues Yee.

This could mean regulating companies’ use of user interface features like auto-play and infinite scroll, or ensuring algorithmic recommendations are not pushing harmful content to users.

“Platforms profit—lucratively, if I may add—from people’s use, so they have a responsibility to ensure that the product is safe and beneficial for its users,” Yee explains. 

Finally, conversations on safe social media use should center the voices of young people, Yee adds.

“I think we need to come to a consensus as to what a safe and rights-respecting online space is,” he says. “This must include young people’s voices, as policy design should be done in consultation with the people the policy is affecting.”



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Jimmy Kimmel signs ABC extension through 2027

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Kimmel’s previous, multiyear contract had been set to expire next May, so the extension will keep him on the air until at least May 2027.

Kimmel’s future looked questionable in September, when ABC suspended “Jimmy Kimmel Live!” for remarks made following the assassination of conservative activist Charlie Kirk. Following a public outcry, ABC lifted the suspension, and Kimmel returned to the air with much stronger ratings than he had before.

He continued his relentless joking at the president’s expense, leading Trump to urge the network to “get the bum off the air” in a social media post last month. The post followed Kimmel’s nearly 10-minute monologue on Trump and the Jeffrey Epstein files.

Kimmel was even on Trump’s mind Sunday as the president hosted the Kennedy Center Honors in Washington.

“I’ve watched some of the people that host,” Trump said. “I’ve watched some of the people that host. Jimmy Kimmel was horrible, and some of these people, if I can’t beat out Jimmy Kimmel in terms of talent, then I don’t think I should be president.”

Kimmel has hosted the Oscars four times, but he’s never hosted the Kennedy Center show.

Just last week, Kimmel was needling Trump on the president’s approval ratings. “There are gas stations on Yelp with higher approval ratings than Trump right now,” he said.

Kimmel will be staying longer than late-night colleague Stephen Colbert at CBS. The network announced this summer it was ending Colbert’s show next May for economic reasons, even though it is the top-rated network show in late-night television.

ABC has aired Kimmel’s late-night show since 2003, during a time of upheaval in the industry. Like much of broadcast television, late-night ratings are down. Viewers increasingly turn to watching monologues online the day after they appear.

Most of Kimmel’s recent renewals have been multiyear extensions. There was no immediate word on whose choice it was to extend his current contract by one year.

Bill Carter, author of “The Late Shift” and veteran chronicler of late-night TV, cautioned against reading too much into the length of the extension. Kimmel, at age 58, knows he’s getting close to the end of the line, Carter said, but when he leaves, he doesn’t want it to appear under pressure from Trump or anyone.

“He wants to make sure that it’s on his terms,” Carter said.

Kimmel has become one of the leading voices resisting Trump. “I think it’s important for him and for ABC that they are standing up for him,” Carter said.

Following Kirk’s killing, Kimmel was criticized for saying that “the MAGA gang” was “desperately trying to characterize this kid who murdered Charlie Kirk as anything other than one of them and doing everything they can to score political points from it.” The Nexstar and Sinclair television ownership groups said it would take Kimmel off the air, leading to ABC’s suspension.

When he returned to the air, Kimmel did not apologize for his remarks, but he said he did not intend to blame any specific group for Kirk’s assassination. He said “it was never my intention to make the light of the murder of a young man.”



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Trump says he’ll allow Nvidia to sell advanced chips to ‘approved customers’ in China

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President Donald Trump said Monday that he would allow Nvidia to sell an advanced type of computer chip used in the development of artificial intelligence to “approved customers” in China.

There have been concerns about allowing advanced computer chips to be sold to China as it could help the country better compete against the U.S. in building out AI capabilities, but there has also been a desire to develop the AI ecosystem with American companies such as chipmaker Nvidia.

The chip, known as the H200, is not Nvidia’s most advanced product. Those chips, called Blackwell and the upcoming Rubin, were not part of what Trump approved.

Trump said on social media that he had informed China’s leader Xi Jinping about his decision and “President Xi responded positively!”

“This policy will support American Jobs, strengthen U.S. Manufacturing, and benefit American Taxpayers,” Trump said in his post.

Nvidia said in a statement that it applauded Trump’s decision, saying the choice would support domestic manufacturing and that by allowing the Commerce Department to vet commercial customers it would “strike a thoughtful balance” on economic and national security priorities.

Trump said the Commerce Department was “finalizing the details” for other chipmakers such as AMD and Intel to sell their technologies abroad.

The approval of the licenses to sell Nvidia H200 chips reflects the increasing power and close relationship that the company’s founder and CEO, Jensen Huang, enjoys with the president. But there have been concerns that China will find ways to use the chips to develop its own AI products in ways that could pose national security risks for the U.S., a primary concern of the Biden administration that sought to limit exports.

Nvidia has a market cap of $4.5 trillion and Trump’s announcement appeared to drive the stock slightly higher in after hours trading.



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