Puma’s vice-president Richard Teyssier departs the group

Puma will shortly announce who will assume global brand and marketing responsibilities. The German brand has confirmed to FashionNetwork.com the departure of Richard Teyssier, vice-president for global brand and marketing.

The executive, who has spent 15 years with the company, hinted at his departure on Wednesday in a LinkedIn post, celebrating his 15 years at Puma and thanking the various teams he had the opportunity to lead. This marks another exit from the group’s top management since Arthur Hoeld became group CEO in July. In early September, Andreas Hubert was appointed chief operating officer and Ronald Reijmers vice-president, global retail, while Maria Valdes, who had been chief product officer, has served as chief brand officer since 27 October. The group, which has reported challenging results for several quarters, announced a restructuring plan aimed at cutting around 900 positions across its teams by the end of 2026.

Several experienced executives have already left the brand. The French executive Richard Teyssier joined Puma in 2010 after heading Mars’ French subsidiary, to lead the brand in France. With his teams, he expanded Puma’s presence in the country, securing a strong foothold with multi-brand retailers and opening a new headquarters in Strasbourg. He then became general manager for Europe in 2021, before taking on an international role as vice-president in the summer of 2023.

“What will always remain is my deep passion for this brand and my conviction that, to keep its flame alive, a brand must remain bold, connected and human,” wrote Teyssier in his message of thanks. “It must never settle for merely following culture; it must create it. To all those who have made these fifteen years unforgettable, thank you for the talent, energy and creativity that have shaped every victory and every challenge.”

Over the first nine months of the financial year, Puma’s revenue fell by 8.5% year on year to €5.973 billion. The group’s result declined by around half a billion euros over the same period. After nine months, the group posted a loss of €257 million.