Puma’s shares were seen down around 20% in early trade on Friday after the German sportswear brand slashed its full-year outlook and posted weaker-than-expected quarterly results on Thursday, citing currency headwinds and impacts from US tariffs.
Puma is known for its sportswear and retails globally
The company now expects to report an earnings before interest and taxes (EBIT) loss for 2025. It also expects annual sales to decline by a low double digit percentage, having previously forecast of low-to mid single digit-growth.
