German sportswear Puma said on Tuesday it expects currency-adjusted sales growth to be in a low single-digit percentage, below the previous year’s level, due to a soft performance in the U.S. and China.
Puma
The company expects to incur one-time costs of up to 75 million euros ($81.96 million) in 2025 due to its cost efficiency programme.
Puma expects adjusted earnings before interest and taxes (EBIT) for the year to be in the range of 520 million euros to 600 million euros, while it sees EBIT growth to range between 445 million euros and 525 million euros for the same period, including the one-time cost of its efficiency initiative.
Puma’s weak quarterly sales and annual profit announced in January have fed into concerns about its ability to compete with bigger rivals Adidas and Nike. The sportswear brand launched a cost-cutting programme earlier this year after its annual net profit fell below the prior year’s level, missing expectations.
Pre-loved fashion reseller Messina Hembry is on a mission to address a major issues holding its sector back: the hidden costs that inhibit it scaling into profitability. And it’s using artificial intelligence (AI) to address the issue.
Messina Hembry has partnered with Aistetic, a University of Oxford spin-off that has “revolutionised the listing process” for its brand, helping it “successfully carve out a niche in vintage and resale fashion with over 7,000 new pieces being uploaded each week”.
It says that despite the sector seeing rapid growth, the market has a persistent issue, noting that while Vinted has recently turned a profit, other major resale platforms such as ThredUp and The RealReal “have faced challenges after their IPOs, struggling to find the balance between sustainability and profitability”.
It points to the costly and inefficient labour-intensive process of re-merchandising secondhand clothing, noting that each pre-loved piece is unique, “requiring careful attention, from quality control to photography, to ensure that it’s ready for resale”.
Additionally, the complexity of reverse SKU logistics — essentially managing single-item fulfilment on a massive scale — adds to the friction that resale platforms face.
On the shopper side, the struggle is just as real. While some relish the thrill of hunting for the perfect pre-owned item, many others are overwhelmed by the sheer volume of choices and the frustration of endless scrolling through disorganised listings.
“Resale platforms must capture the excitement of the treasure hunt while simultaneously eliminating the time-consuming process of scrolling, searching, and endless comparisons. What shoppers need are tools that make the search faster, smarter, and more personalised,” the company said.
So Aistetic’s AI-powered computer vision solution claims to enable Messina Hembry to tag, label, and describe garments directly from images, automating the once-manual process of cataloging each item.
What once required significant human labour now happens at lightning speed, unlocking the potential to scale in ways that were previously impossible. This breakthrough technology allows the company to tag and list more items more effectively, we’re told.
Messina Hembry’s CEO Zac Hembry, said: “Using Aistetic’s AI Listing solution has revolutionised our workflow. We’ve seen a 3x increase in our listing capacity, a 70% reduction in our workflows and increases in conversions linked to faster, more accurate tagging”.
Duncan McKay, CEO of Aistetic, added:“Our goal is to empower resale platforms with the AI tools they need to scale profitably while driving sustainability. Through this partnership with Messina Hembry, we’re helping them unlock more capacity, enhance the shopping experience, and contribute to the circular economy.
“AI is making it possible for resale platforms to scale quickly and profitably while reducing the friction that often frustrates shoppers.”
After three growth years, France’s apparel exports decreased by 1% in 2024, and textiles exports by 3%, while textile-apparel imports continued to diminish.
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Last year, France exported €14 billion worth of apparel. Despite the decrease on an annual basis, export revenue was still much higher than the €10.7 billion recorded in 2019, before the pandemic. The European Union was still France’s largest client, with €7.6 billion (up 1%), compared to €6.5 billion for the rest of the world (down 3%).
By country, France’s top apparel clients were Italy (where exports fell 5%), Germany (up 1%), Spain (down 2%), the USA (up 1%) and China (up 1%). The tariff war recently triggered by the US administration could redraw the map of France’s relations with the last two countries. Meanwhile, exports to Poland grew by a whopping 24%, those to the UAE by 25%, to Romania by 2% and to Hungary by 14%. Excluding Italy, the only sharp decline was recorded in Singapore, where French export revenue fell by 44%.
In 2024, France exported €5.5 billion worth of textiles, a 3% downturn, though the figure was still higher than the €4.7 billion exported in 2019. Textiles export revenue was split almost equally between Europe with €2.8 billion (down 1%) and the rest of the world with €2.7 billion (down 5%).
Institut Français de la Mode
China was France’s leading textiles client, exports to the Asian country growing 6%, ahead of Belgium and Germany, where exports were on par with the previous year. In the ranking of France’s 20 top textiles clients, only Spain (up 4%), Portugal (up 2%), the Czech Republic (up 15%), India (up 26%) and Hong Kong (up 22%) recorded increases. Exports to all other countries posted a drop, even a marked one in the case of the USA (where they fell 11%), Madagascar (down 27%) and Turkey (down 12%).
Imports decrease slows down
France’s apparel imports grew significantly in 2022 but then diminished by 8% in 2023. In 2024, they dropped by only 1%, to €23.4 billion, compared to €21.3 billion in 2019. The top four supplier countries were China (up 1%), Bangladesh (stable), Italy (up 1%) and Turkey (down 6%), followed by Vietnam (up 13%), which leapfrogged India (down 6%) in fifth place.
Behind them, Cambodia (up 16%), ahead of Tunisia (down 7%) and Morocco (up 2%). Imports from Pakistan recorded a 14% rise, while those from some other countries posted notable declines, for example from Portugal (down 11%), Myanmar (down 31%), Belgium (down 20%), Romania (down 10%) and notably Germany (down 29%).
Institut Français de la Mode
In terms of textiles, last year France imported €7.3 billion worth of goods. This was equivalent to a 4% downturn, smaller than the 9% drop recorded in 2023, and still above the €6.4 billion imported in 2019. Imports from non-EU countries, worth €3.9 billion (up 2%), were higher than those from Europe, worth €3.4 billion (down 10%).
China (up 7%), Italy (down 19%), Germany (down 7%), Belgium (down 1%) and Pakistan (down 5%) were the main supplier countries, followed by India (down 12%), Turkey (down 3%) and the Netherlands (down 6%). Imports from Bangladesh grew by a notable 13%, while those from Poland and Japan decreased respectively by 13% and 10%.
For Spring/Summer 2025, Roberto Cavalli‘s bold style is combining with the lightweight, durable materials of US accessories specialist LeSportsac. The results are four new lines inspired by Roberto Cavalli‘s iconic design style, reinterpreting a range of classic and new LeSportsac products.
Roberto Cavalli and LeSportsac have teamed up for a collaboration
The Mini Zebra line exemplifies Roberto Cavalli’s signature wild spirit; Freedom Run, designed by the Italian luxury label’s creative director Fausto Puglisi, is inspired by tiger stripes and traditional Japanese engravings, reinterpreted in hot desert hues; Matelassé is inspired by Italian craftsmanship; while the Puffy series, available in Mini Zebra, Freedom Run and total black versions, is designed for a modern, dynamic clientèle. All four lines are made of high-quality, lightweight materials and feature zips with twin pullers, one with the LeSportsac logo, the other with Roberto Cavalli’s.
“When I connected with LeSportsac, I wanted to use the collaboration as a way to think about a ‘Cavalli way’ to carry something on the subway in New York, or to Coachella or Burning Man,” said Puglisi. “In the end, we created something democratic, easy and young,” he added.
“It’s not a one-off — this is a real collaboration where two brands re-tell their story in a well-crafted, thoughtful way,” said Luca Schmitz, creative director at LeSportsac. “What impressed me about working with Fausto was his ability to translate Cavalli’s DNA for a younger audience. As 2024 marked our 50th anniversary, I can think of no better foundation than this collaboration to carry LeSportsac into the future,” concluded Schmitz.
The new lines are available from March 11 at Neiman Marcus department stores, at LeSportsac and Roberto Cavalli stores, and on the brands’ e-shops.