Fashion

Puma names former Adidas executive Andreas Hubert as COO

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July 31, 2025

Puma announced on Thursday the appointment of Andreas Hubert, former chief information officer at Adidas, as its new chief operating officer, effective September 1. The move expands Puma’s management board to five members.

Andreas Hubert – Puma

Hubert will oversee Puma’s global sourcing operations, assuming responsibilities that were previously shared between the company’s chief product officer, chief financial officer, and chief executive officer.

Puma’s current CEO, Arne Freundt, was also formerly a senior executive at Adidas before joining the German sportswear company, which has faced increasing competitive pressure in recent quarters.

© Thomson Reuters 2025 All rights reserved.



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