German sports apparel and footwear giant Puma has signed an official agreement with the Premier League, succeeding Nike in several key areas in the most-watched football league globally.
Puma x Premier League Partnership – Puma
The deal is part of Puma’s “strategy to elevate the brand and strengthen its sports performance credibility,” the company said in a release.
This landmark collaboration will see Puma become the official ball supplier of the Premier League, providing all match balls at all league matches from the start of the 2025/26 season in August.
Through this partnership, Puma will also support the Premier League across multiple initiatives, from community-based football programs that nurture grassroots talent to high-impact marketing campaigns and events such as the Premier League Summer Series, which will be hosted in the United States in July.
“The agreement with the Premier League, the most-watched football league in the world, is an important step in Puma’s brand elevation strategy,” said Puma CEO Arne Freundt.
“We look forward to bringing our performance technology to the forefront of the game and connecting with the many fans worldwide. With Puma’s ball at the center of attention during every match in this incredible league, we will create unforgettable moments for players and fans alike,” Freundt added.
Before Puma, the official Premier League match ball supplier had been its American rival, Nike.
Puma already holds a significant presence in the Premier League through its official partnership with Manchester City, the league’s titleholders, though currently lagging in fifth place behind league leaders Liverpool.
In addition, several top Premier League players, including Jack Grealish (Manchester City), Kai Havertz (Arsenal), James Maddison (Tottenham Hotspur), Harry Maguire (Manchester United), Jordan Pickford (Everton), and Marc Cucurella (Chelsea), are part of Puma’s roster of elite athletes. Moreover, its Puma FG, with its Formstrip side, worn by the great Diego Maradona, is possibly the most iconic football boot of all time.
Richard Masters, chief executive of the Premier League, said: “We are delighted to be welcoming Puma as the official ball supplier of the Premier League. Puma has a proud history of involvement in football over many years, and we look forward to seeing the new ball used at all our matches from this summer onwards.”
“Their global reach and commitment to excellence align with our values, and we are excited to work together on a range of projects to drive forward the incredible work taking place in communities and inspire fans worldwide,” Masters added.
Founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, Puma distributes its products in over 120 countries. It boasts close to €9 billion in annual turnover and employs about 20,000 people.
