Puma has strengthened its global sportswear strategy with a record-breaking kit partnership extension with Manchester City, the club announced on Tuesday. British media reports value the long-term deal at around £1 billion ($1.35 billion), making it the most lucrative contract in Premier League history.
Manchester City renew Puma deal in Premier League’s largest kit agreement – Reuters
The agreement extends the existing relationship between the English football club and the German sportswear giant for at least another 10 years, reportedly worth £100 million per year. The previous contract, signed in 2019, was valued at £65 million annually.
This new deal is expected to set a benchmark for kit manufacturer agreements in English football, surpassing Manchester United’s £900 million 10-year contract with Adidas, signed in 2023.
Manchester City have had a dominant run since 2020, claiming four consecutive Premier League titles and completing a historic treble in the 2022–23 season. Despite their recent success, the club did not win a major trophy last season.
City will begin the 2025–26 Premier League campaign on August 16, with an away match against Wolverhampton Wanderers.
