Premium menswear brand Psycho Bunny has tapped Montreal Canadiens defenseman Lane Hutson as its newest brand ambassador, marking the brand’s first foray into the hockey world.
Psycho Bunny taps Montreal Canadiens’ Lane Hutson as new brand ambassador. – Psycho Bunny
As part of the partnership, Hutson will appear in upcoming Psycho Bunny campaigns and social content. He will also be wearing the latest Psycho Bunny seasonal collections in and around the rink.
“Lane embodies everything Psycho Bunny stands for: boldness, creativity, and confidence,” said Anna Martini, CEO of Psycho Bunny. “He stands out both on and off the ice, and we’re excited to welcome him to a very talented roster of brand ambassadors.”
This collaboration follows a series of strategic ambassador partnerships for Psycho Bunny across tennis, golf, and lifestyle. Notably, the Montreal-based brand inked a multi-year partnership with American tennis player, Andy Roddick, earlier this year, building on its earlier collaboration with tennis stars Alexei Popyrin and Arthur Rinderknech.
Hutson added: ”I’ve always thought your style showcases who you are. Psycho Bunny lets me do that in a way that feels authentic to me and I’m excited to represent a brand that celebrates passion.”
