Bridal fashion business Pronovias has announced this Monday the appointment of Cristina Alba Ochoa as its new CEO. The development follows Marc Calabia Gibert’s decision to leave the position he held at the helm of the company since 2023 “to begin a new professional stage”.
Cristina Alba Ochoa, new CEO of Pronovias – Pronovias
Alba Ochoa has expressed that her appointment, effective this Monday, is “a privilege” and said she knows the sector well because her mother was a seamstress for bridal fashion brands, Pronovias said in a statement.
“As a Catalan, I am proud to join such an emblematic Catalan brand,” added the businesswoman, who has more than 30 years of international experience in finance, corporate leadership, and team management.
The new CEO, who will join the Pronovias board, is also a non-executive director of the management company Atitlan and doValue Group. Ochoa holds a double degree in Economics and Business Administration from the Autonomous University of Barcelona (UAB) and a master’s degree in Finance and Banking from the Pompeu Fabra University (UPF) in Barcelona.
The President of the Pronovias Group, Gianni Serazzi, expressed his confidence in Ochoa: “We are confident that Cristina will further consolidate the company’s prestigious reputation and strengthen the group’s leadership”.
Serazzi also thanked Calabia for his contribution to the consolidation of Pronovias, describing his work as “fundamental” in laying the organisational, brand, and product foundations for the group’s new era.
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