Italian luxury sneakers brand Golden Goose is an acquisition target for Chinese investment fund HongShan, which is hoping to close the deal, worth €2.5 billion, before Christmas. The operation wouldn’t be HongShan’s first in the fashion sector.
In 2024, Golden Goose reported a revenue of €655 million – Golden Goose
HongShan was founded in 2005 by Neil Shen and Zhang Fan, as the Chinese investment arm of Sequoia Capital, and was known as Sequoia Capital China. It was an early investor in thriving Chinese tech giants like Alibaba, JD.com, Meituan, ByteDance and Pinduoduo, forging a reputation as a venture capital investor capable of identifying future market leaders and fast-tracking their growth.
Independence in 2024
Between 2023 and 2024, Sequoia Capital split up in three separate entities, and Sequoia Capital China was rebranded as HongShan (‘sequoia’ in Mandarin). In July 2024, HongShan embarked on a funding round that raised €2.15 billion ($2.5 billion). As well as becoming independent, HongShan expanded internationally, opening offices in London and, in 2025, in Tokyo, signalling that its strategy extends well beyond China’s borders.
HongShan became majority shareholder of Ami Paris in 2021, and is reportedly considering selling up soon – PP Group
Initially focused on early-stage venture capital investments, HongShan now operates across the entire funding spectrum, from seed capital to growth equity, private equity investment, and buyouts, in sectors like healthcare, consumer goods and public infrastructure. A diversification prompted by the aspiration to become a global player able to ink major international deals. As proof of its new dimension, in January 2025 HongShan acquired a majority stake in Anglo-Swedish audio equipment maker Marshall Group, valued at over $1 billion.
Track record in fashion
HongShan has moved beyond Asia and tech companies, investing also in fashion. Acquiring Golden Goose would be consistent with previous operations made by HongShan, even in its previous incarnation as part of Sequoia Capital. In 2021, it made fashion headlines by acquiring a majority stake in French label Ami Paris, which it then helped expand in China by staging runway shows and opening pop-up stores. Ami Paris is doing well, but HongShan is reportedly considering selling its stake soon.
HongShan bought a stake in Shein in 2018 – Reuters
HongShan also owns stakes in Amer Sports, lingerie brand Ubras, Urban Revivo, Halara, Miracle Miles (which owns footwear brands Dream Pairs, Bruno Marc, Norrtiv8 and Burudani), and also in Shein, the latter since 2018. The surprising elements in HongShan’s offer for Golden Goose are the brand’s valuation and the fact that its acquisition would mark HongShan’s entry into the luxury sector. HongShan’s portfolio currently includes over 1,500 names, among them 140 unicorns and 160 listed companies.
Aditya Birla Group’s corporate social enterprise Aadyam Handwoven has named Sobhita Dhulipala as its new brand ambassador, who will contribute to the brand’s ‘Culture Beyond Textiles’ vision of preserving India’s weaving legacies.
Sobhita Dhulipala wearing a saree by Aadyam Handwoven – Aadyam Handwoven
“Aadyam has always stood for the people behind the loom, the cultures that shape our craft, and the traditions that continue to evolve. Sobhita is a woman of today who exemplifies this thinking with an innate sensitivity that is in tandem with our narrative,” said Aadyam Handwoven’s business lead Manish Saksena in a press release. “Her connect to handlooms is personal and intuitive, and her presence strengthens our endeavour to make Indian craftsmanship aspirational for a new generation.”
Aadyam Handwoven retails fashion and homeware goods designed to highlight Indian textile heritage and translate it for modern shoppers. The label aims to harness Dhulipala’s pan-India popularity to raise awareness about the brand and its textile ecosystem.
“I’ve always believed that craft carries emotion,” said Sobhita Dhulipala. “When something is made by hand, it holds the imprint of the person who created it. Aadyam’s work with weaving communities, combined with its philosophy of celebrating culture in all its forms, makes this association very special for me. I am honoured to lend my voice to a brand that champions artistry with purpose.”
One year on from his passing, Catalan fashion company Mango is commemorating the legacy of Isak Andic. In memory of its founder, who lost his life on December 14, 2024 in a tragic mountaineering accident in Barcelona, Mango has undertaken a series of commemorative initiatives across its stores and corporate channels to highlight the business, human, and philanthropic legacy of the entrepreneur, born in Istanbul in 1953.
Exterior of the Catalan brand’s store on Paseo de Gracia in Barcelona, adorned with a special tribute to Isak Andic. – Mango
In this context, some of the company’s most emblematic stores have dressed their windows with a portrait of Andic and messages inside that evoke his legacy. Specifically, the tributes have reached its stores from Paseo de Gracia in Barcelona to Serrano in Madrid, as well as international locations such as Oxford Street in London, Fifth Avenue in New York, and the Galleria Vittorio Emanuele in Milan. In parallel, Mango added a black ribbon to its e-commerce platform and shared a commemorative video on its internal channels and social media.
The audiovisual tribute, produced by company employees drawing on hours of archival footage and interviews, captures the founder’s lessons and reflections in his own voice. “Isak was a visionary who transformed a personal dream into a global brand. His legacy remains a constant source of inspiration for all of us,” the company shared on its LinkedIn profile alongside the video, adding that “his spirit lives on in every step we take towards the future, as we continue to work to fulfil his vision and ensure that Mango is a project he would be proud of.”
For his part, the group’s CEO and executive chairman, Toni Ruiz, shared a personal letter addressed to Andic, both internally and on his LinkedIn profile, in which he reaffirmed that the values that defined the founder will guide the brand’s next steps. In it, he remembers Andic as “a brilliant entrepreneur and an exceptional person,” stressing that “there has not been a single day on which we have not remembered him.” “Mango continues to sail steadily towards new horizons,” he said.
Ruiz recalled the conversations and ideas left unfinished and highlighted the trust that the founder placed in the team, noting that “Mango is made up of excellent professionals and even better people.” The executive also reviewed the milestones of the past year, from double-digit growth to international expansion and momentum across all product lines, as well as progress at Mango Campus and the company’s focus on innovation and artificial intelligence- areas that Andic always emphasised. “What could have been a difficult year, we have together turned into a historic one,” he stressed. The letter concludes with a message of gratitude on behalf of the 17,000 people who make up the company and with the phrase the founder often repeated: “the sky is the limit.”
In parallel, during the last year there have also been significant changes in the structure of the family holding company that owns Mango. Following the death of Isak Andic, his three children reorganised the family’s companies under Punta Na Holding, the entity that brings together the family investment vehicles and controls the vast majority of the fashion company’s capital. In this context, the eldest son, Jonathan Andic, stepped down in June from his position as global director of Mango Man, a role he had held for 17 years, to focus fully on managing the family’s investment companies, which include business and property investments, sharing corporate governance responsibilities with his sisters Sarah and Judith.
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Expanding women’s fashion retailer Wyse London is set to open a pop-up store in Edinburgh, Scotland, on Saturday (13 December).
Wyse London
The 550 sq ft space on Frederick Street isn’t just for Christmas as it’s opening until next May, housing the brand’s latest styles from its Autumn/Winter collection, including bestsellers the Liana Chunky Funnel Neck Jumper, Philippa Pea Coat and festive dresses and tops.
The pop-up marks the latest in a series of new store openings, “following the successful introduction to the North of England” in York in September. That became its fourth permanent UK store, joining the brand’s two in London – Chelsea and Marylebone – as well as Southwold, Suffolk.
More stores, both pop-up and permanent, are planned over 2026 both nationally and internationally, the retailer said.
Founder Marielle Wyse added: “Edinburgh has become an increasingly significant city for us, as we’ve seen a rapidly growing community of customers shopping with us online, so opening a physical pop-up feels like the natural next step.
“The city’s cultural heritage and vibrant population offers a setting that aligns perfectly with our brand values, while the thriving tourism scene brings an energy and international audience we’re excited to welcome. With a discerning retail landscape, the city gives us a unique opportunity to build deeper relationships with both existing and new customers.”