Proenza Schouler has appointed Rachel Scott, the founder and designer of Diotima, as its new creative director, the New York house announced on Tuesday, a decision that is sure to be well-received.
Rachel Scott – Photographed by Brianna Capozzi, courtesy of Proenza Schouler
Scott’s inaugural presentation as creative director for Proenza Schouler will debut in February 2026 with the Fall/Winter 2026 collection, marking a new chapter for the brand.
Scott actually joined Proenza Schouler as a consultant earlier this year, working closely with the design studio to shape the brand’s creative evolution. The Spring/Summer 2026 collection, developed through this collaborative partnership, “serves as an opening statement and an intimate preview of her perspective, one that will continue to unfold in the seasons ahead,” the Manhattan marque added.
Long recognized as a brand synonymous with craft and New American luxury, Proenza Schouler will enter a new chapter with Scott at the helm. Rachel brings a global design perspective, vast technical knowledge, and a distinctive new voice that aligns seamlessly with Proenza Schouler’s brand DNA, the brand underlined.
“As one of the most celebrated design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman. Her profound understanding of Proenza Schouler’s brand codes, paired with her exceptional ability to marry craft with innovation, made her the natural choice to lead the brand forward,” said Proenza Schouler CEO Shira Suveyke Snyder in a release.
Scott succeeds the Proenza Schouler founding partners Lazaro Hernandez and Jack McCollough, who quit the house after two decades this year to move to Paris and become the joint creative directors of Loewe, taking over from Jonathan Anderson after he left to become the creative director of sister LVMH brand Dior.
“It is with great excitement that I join Proenza Schouler, a brand at the heart of American fashion, and one I have long admired. I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy. I am grateful to Shira for her trust, and I am honored to step into this role to envision the next chapter of Proenza Schouler,” Scott enthused.
Scott, a 41-year-old designer, was born in Jamaica and is often said to approach fashion via language – blending in elements of French existentialism and post-structuralism. In a 16-year career, she has worked in Milan, with a stint at Costume National, and in New York, where she founded Diotima in 2021. She has since gone on to win considerable critical acclaim and a certain cult status for her adventurous collections.
“When we left Proenza Schouler last January, we knew the story would go on, but not yet who would write the next chapter. Rachel is someone whose work we have always admired. Her trajectory over the last few years has been impressive to watch. As founders and board members of the company, we are proud to welcome her to this very special brand and excited to see how she will embrace and evolve the legacy and spirit of what we started,” said Hernandez and McCollough in the press release.
Scottish gymwear brand Dfyne has opening a 21,623 sq ft headquarters in Glasgow that “marks a major milestone in the company’s growth just four years after launch”, it said.
Dfyne
Designed in collaboration with workplace designer/builder Oktra, the new HQ provides a permanent base for Dfyne’s growing team and “reflects the brand’s ambition, identity, and people-first values.. as the business continues to grow”.
The opening marks ‘phase one’ of the project, with further phases planned to extend the workspace and complete the ground floor fit-out, it said.
The workplace is organised around a series of “clearly defined zones, balancing focused workspaces with informal collaboration areas and spaces to showcase Dfyne products”.
“Cultural storytelling” is also embedded within the design. Brown leather seating in the new meeting booths references a brown leather sofa from Dfyne’s original headquarters – a piece closely associated with the brand’s early days and formative moments.
“This detail symbolises [our] journey from a small founding team to a fast-growing international brand, while maintaining a strong connection to its roots”, it said.
CEO Oscar Ryndziewicz added: “In only four years, and thanks to our incredible community, we’ve grown to such a level that we can create a new, tailor-made space for our team that embodies our brand values. With the creation of unique workspaces, our new HQ is purposefully designed to enable everyone who supported the company’s growth to spark connections and inspire innovation.”
Puma is continuing its fruitful fashion-meets-sport collab with UK streetwear brand Represent, this time “rewriting the playbook of basketball-inspired staples”.
Puma x Represent
Fusing “Heritage Hoops Energy with Modern Streetwear”, it brings the two brands neatly together with a campaign fronted by German NBA star Dennis Schröder who “embodies the collection’s balanced fusion of court performance and off-court style”.
The “simple yet elevated collection” spans footwear and apparel that’s “highlighted by expressive and detailed cut-and-sew designs”, as well as a fresh interpretation of Puma’s All-Pro Nitro 2 sneaker.
Its “court-ready” Jersey and Shorts debut comes with a newly designed Puma x Represent graphic, featuring mesh construction and contrasting trim “that nods to retro game-day uniforms”.
The range is, of course, accompanied by “courtside essentials” including a Graphic T-Shirt and Hoodie, “pieces that bring bold visual detailing to the championship collaboration”.
A Coach Jacket and accompanying Pants also “comprise comfortable warm-up layers with everyday wearability”.
For footwear, Puma x Represent presents a re-envision All-Pro Nitro 2, a performance design underpinned by “explosive Nitro cushioning and a lightweight Ultraweave upper”. The black and white two-tone colourway is punctuated by subtle logo hits on the heel and tongue.
Complementing one of Puma’s “most modern examples of basketball performance technology”, the collection brings “a touch of ‘80s flair with the low-top Majesty”.
Spanish label Toni Pons continues to expand its global retail network and has opened a new store in the US. The Catalan espadrille brand has opened in Miami Beach, Florida, at 1656 Lenox Ave. It is the brand’s second store in the state, following its opening at the end of 2024 in Boca Raton.
Interior of the new Toni Pons store in Miami – Toni Pons
The Spanish footwear brand, which will celebrate its 80th anniversary in 2026, announced the opening via its profile on the professional networking platform LinkedIn and described it as “a new chapter in its international journey.”
Based in Girona, the footwear brand was founded in 1946 and currently operates more than 50 company-owned stores in Spain and abroad. The online channel is also a key pillar of its business, and the brand is available at around 4,000 multi-brand points of sale across nearly 90 markets. In financial terms, the brand records annual turnover of approximately €32 million.
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