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Procurement execs often don’t understand the value of good design, experts say

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Behind every intricately designed hotel or restaurant is a symbiotic collaboration between designer and maker.

But in reality, firms want to build more with less—and even though visions are created by designers, they don’t always get to see them to fruition. Instead, intermediaries may be placed in charge of procurements and overseeing the financial costs of executing designs.

“The process is not often as linear as we [designers] would like it to be, and at times we even get slightly cut out, and something comes out on the other side that wasn’t really what we were expecting,” said Tina Norden, a partner and principal at design firm Conran and Partners, at the Fortune Brainstorm Design forum in Macau on Dec. 2.

“To have a better quality product, communication is very much needed,” added Daisuke Hironaka, the CEO of Stellar Works, a furniture company based in Shanghai. 

Yet those tasked with procurement are often “money people” who may not value good design—instead forsaking it to cut costs. More education on the business value of quality design is needed, Norden argued.

When one builds something, she said, there are both capital investment and a lifecycle cost. “If you’re spending a bit more money on good quality furniture, flooring, whatever it might be, arguably, it should last a lot longer, and so it’s much better value.”

Investing in well-designed products is also better for the environment, Norden added, as they don’t have to be replaced as quickly.

Attempts to cut costs may also backfire in the long run, said Hironaka, as business owners may have to foot higher maintenance bills if products are of poor design and make.

AI in interior and furniture design

Though designers have largely been slow adopters of AI, some luminaries like Daisuke are attempting to integrate it into their team’s workflow.

AI can help accelerate the process of designing bespoke furniture, Daisuke explained, especially for large-scale projects like hotels. 

A team may take a month to 45 days to create drawings for 200 pieces of custom-made furniture, the designer said, but AI can speed up this process. “We designed a lot in the past, and if AI can use these archives, study [them] and help to do the engineering, that makes it more helpful for designers.” 

Yet designers can rest easy as AI won’t ever be able to replace the human touch they bring, Norden said. 

“There is something about the human touch, and about understanding how we like to use our spaces, how we enjoy space, how we perceive spaces, that will always be there—but AI should be something that can assist us [in] getting to that point quicker.”

She added that creatives can instead view AI as a tool for tasks that are time-consuming but “don’t need ultimate creativity,” like researching and three-dimensionalizing designs.

“As designers, we like to procrastinate and think about things for a very long time to get them just right, [but] we can get some help in doing things faster.”



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Apple’s Steve Jobs told students to never ‘settle’ in their careers: ‘If you haven’t found it yet, keep looking’

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Forty-five years after Apple’s IPO, the company is now worth $4.1 trillion—but its rise was anything but smooth. Steve Jobs weathered near-bankruptcy and was even ousted from the company he had built, before returning and setting the stage for Apple’s resurgence. But what kept him going, he once told students, was a simple career lesson: Doing the work you love.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do,” Jobs said during his 2005 Stanford Commencement speech

“If you haven’t found it yet, keep looking—and don’t settle. As with all matters of the heart, you’ll know when you find it.”

Many Gen Zers are apprehensive about what career to choose. Some are taking whatever gig they can get in today’s labor market, as roles are quickly being disrupted by AI, and once-lucrative jobs have fallen out of favor. But Jobs’ story is a reminder to young professionals that chasing a long, passionate career in what they love is the recipe for sustainable success. After all, they have a nearly 50-year career ahead of them.

The many jobs that Steve Jobs had and loved

Jobs’ has a diverse lineup of successful ventures under his belt—including Pixar Animation Studios, and software company NeXT—but Apple was his ultimate brainchild. Leading the company through its many iterations, Jobs helmed the creation of generation-defining products for decades. Baby boomers waited in line to snag the Apple II computer back in 1977; by 2001, millennials were flooding their music collections onto the iPod classic; and all throughout the 2010s, Gen Zers were gifted their first iPhones.

Apple may seem like an unmovable force today, sitting at number four on the Fortune 500 and having sold more than three billion iPhones. But its come-up was anything but sunshines and rainbows; despite cofounding the titan of industry, Jobs was forced out by then-CEO John Sculley in 1985, throwing his career into flux. 

The entrepreneur recalled making the most of the bad situation, entering one of the “most creative periods” of his life by launching NeXT and revamping Pixar Studios. But even he couldn’t resist the gravitational pull back to the “best thing that ever happened to [him],” Apple. He returned to the fledgling company as CEO in 1997, and remained in the role until just two months before his passing in October 2011. 

“Sometimes life hits you in the head with a brick. Don’t lose faith,” Jobs said. “I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love.”

Jobs’ love for his work turned him into a billionaire

Despite leaving behind a fortune estimated to be worth $10.2 billion at the time of his passing, Jobs made it clear that his ambitions weren’t tied to his bank account. A part of why Apple became a trillion-dollar innovator may be thanks to his devotion for the products—a life-long love for technology he first discovered as an eager tween, hungry for opportunity. 

“I was worth about over $1 million when I was 23, and over $10 million when I was 24, and over $100 million when I was 25,” Jobs told PBS in 1996. “And it wasn’t that important, because I never did it for the money.”

The iPhones sitting in millions of back pockets and MacBooks scattered across swaths of desks may not even exist if it weren’t for Jobs’ devotion to the craft. At just 12 years old, he took a leap of faith to put his passion into action; Jobs hunted down the phone number of the founder of Hewlett Packard (HP) cofounder Bill Hewlett’s in the yellow pages, and called him up for a favor. The tween needed spare parts needed to build a frequency counter, but he got far more than some nuts and bolts. 

Hewlett offered Jobs a gig at the iconic tech company—a launchpad for his future successes dominating the same industry. Jobs set himself on the path for greatness, all because he mustered the courage to try. 

“I never found anybody that didn’t want to help me if I asked them for help. I always call them up,” Jobs said in a 1994 interview, archived by the Silicon Valley Historical Association. “I’ve never found anyone who says ‘no,’ or hung up the phone when I called. I just asked.”

“Most people never pick up the phone and call. Most people never ask…You’ve got to be willing to crash and burn with people on the phone, with starting a company, with whatever. If you’re afraid of failing, you won’t get very far.”



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Billionaire Palantir cofounder Joe Lonsdale calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities

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That reality is showing up on a campus. A growing share of college students are seeking medical evaluations for ADHD, anxiety, and depression—and requesting academic accommodations such as extended time on exams and papers. At some of the country’s selective universities, the numbers are striking: more than 20% of undergraduates at Brown and Harvard are registered as disabled. At UMass Amherst, it’s 34%; Stanford, 38%, according to data analyzed by The Atlantic.

While it’s clear that many students requesting accommodations do so for legitimate medical reasons and that increased diagnoses may reflect greater mental-health awareness, some experts have raised concerns about overdiagnosis and whether universities are making it too easy for students to qualify. And the debate has set off a wildfire on social media this week, catching the attention of high-profile business leaders, including Joe Lonsdale, the billionaire venture capitalist and Palantir cofounder.

Lonsdale’s response offered no sympathy. “Loser generation,” he wrote in reaction to a graph showing the rising number of undergraduate students reporting disabilities.

“At Stanford it’s a hack for housing though and at some point I get it, even if it’s not my personal ethics. Terrible leadership from the university.”

He argued that families have been slowly using disability accommodations to give their children an academic advantage—when they might not actually need it.

“Claiming your child has a disability to give them a leg up became an obvious dominant game theoretic strategy for parents without honor in the 2010’s,” Lonsdale wrote earlier this month on X. “Great signal to avoid a family / not do business with parents who act this way.”

And while it’s unclear how many students, if any, are trying to game the system, Lonsdale has made his broader view clear: he doesn’t think universities are preparing young people—or evaluating them—in ways that matter.

“No great companies are interested in the BS games played by universities,” he added.

Fortune reached out to Lonsdale for further comment.

Lonsdale’s complicated history with higher education

Though a Stanford alum himself, Lonsdale has a complicated history with the institution and higher education more broadly.

In the early 2010s, while serving as a mentor in a Stanford tech entrepreneurship course, Lonsdale was accused of sexual assault by a student—and banned from mentoring undergraduates for 10 years and from campus entirely. The assault charges were later dropped, but Lonsdale acknowledged violating a rule prohibiting consensual relationships between mentors and students.

Less than a decade later, in 2021, Lonsdale cofounded his own school—the University of Austin—with Niall Ferguson, Bari Weiss, and others. The institution prides itself on freedom of speech and overcoming the “mediocrity” of traditional higher education. It welcomed its first group of undergraduates last fall and remains unaccredited.

The school has drawn support from Lonsdale’s fellow Palantir cofounder and Stanford alum Alex Karp, who has also criticized the college system.

“Everything you learned at your school and college about how the world works is intellectually incorrect,” Karp, Palantir’s CEO, told CNBC earlier this year.

Instead, the 58-year-old said Palantir is building a new credential “separate from class or background,” that is the “best credential in tech.”

“If you did not go to school, or you went to a school that’s not that great, or you went to Harvard or Princeton or Yale, once you come to Palantir, you’re a Palantirian,” Karp said during an earnings call earlier this year. “No one cares about the other stuff.”



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Exclusive: Crypto startup LI.FI raises $29 million for cross-blockchain price discovery tool

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When businesses decide to engage with crypto, they quickly discover the landscape is fragmented across numerous blockchains. If they want to move assets between different chains, they must often rely on a technology called bridging that can prove insecure and expensive. Philipp Zentner, cofounder and CEO of LI.FI, created his company to address these issues. The startup provides businesses with price comparisons of exchange rates and bridging fees. It also aims to find businesses the most efficient and cost-effective pathway for each transaction. 

On Thursday, LI.FI announced that it raised $29 million in funding led by Multicoin and CoinFund, bringing the total capital to about $52 million. Zentner did not disclose the company’s valuation. 

“You can think of us like a combination of Google Flights and Google Maps,” he said in an interview with Fortune. “[We’re] a competitive price comparison and transaction pathfinding for businesses in crypto finance.”

The businesses that LI.FI partners with are fintechs, brokerage apps, trading desks, wallets, and neobanks. The startup has more than 800 partners, including Robinhood, Binance, and Kraken. The company says that its value proposition is that its service allows companies to go to market faster and saves them time on research, integration, and maintenance. 

Zentner says that LI.FI is profitable and generates revenue through transaction fees, though he declined to disclose specific revenue numbers. It has $8 billion in monthly transaction volume as of October, which is about seven times more than its monthly volume from a year prior. The company has more than 100 employees. 

“As crypto trading becomes a core feature inside mainstream fintech apps, the hardest problem is…making fragmented blockchains, liquidity, and execution work seamlessly together,” said Spencer Applebaum, investment partner at Multicoin Capital, in a statement. “LI.FI Protocol gives fintechs and web3 wallets a single API to offer both trading and cross-chain asset movement, handling on-chain routing and execution behind the scenes.”

With the new funding, LI.FI plans to expand into different transaction domains, including perpetual futures, yield opportunities, prediction markets, and lending markets. Zentner says with the new capital he also aims to hire more employees.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.



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