Princess Polly is set to open 7 new U.S. stores in 2025, solidifying the brand’s growing retail footprint.
Princess Polly to expand U.S. presence with 7 new store openings in 2025. – Princess Polly
The expansion will kick off later this month with the opening of a flagship store in New York City’s SoHo neighborhood. Throughout the year, additional locations will open in Miami, Florida; Glendale, California; Columbus, Ohio; White Plains, New York; Garden City, New York; and King of Prussia, Pennsylvania.
The new stores will maintain the brand’s signature aesthetic, including selfie mirrors, unique furniture installations, and engaging store layouts. Most locations will range between 4,000 and 5,000 square feet, allowing for an expanded selection of products and categories.
“We are thrilled to be unveiling seven new Princess Polly stores across the U.S.,” said Eirin Bryett, co-CEO of Princess Polly.
“At Princess Polly, we’re constantly striving to connect with our customers and meet them where they’re shopping, and we see physical stores as a significant opportunity to continue expanding our hybrid retail presence. The success of our existing stores has fueled our momentum and attracted new customers, and we can’t wait to introduce more shoppers to our in-store experience.”
Princess Polly launched its first physical store in Los Angeles in 2023. This expansion will bring the total number of Princess Polly locations to 13, and marks the next step in its hybrid retail expansion plan.
Princess Polly is a part of A.K.A. Brands’ growing portfolio. Other brands in its portfolio include Culture Kings, Mnml and Petal & Pup.
“We’ve received a very positive reception from our customers regarding the Princess Polly in-store experience, which has encouraged us to bring the brand to life in even more cities this year. Community is at the heart of everything we do, and our stores are a critical touchpoint where we can create a space for customers to connect with Princess Polly on a new level and foster a deeper relationship with the brand they’ve come to love online,” added Bryett.
