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Primark sees ups and downs in latest year, owner hints at standalone spin-off for business

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November 4, 2025

Primark’s owner Associated British Foods released results for the year to 13 September on Tuesday and also hinted that Primark might one day be operated as a separate business.

Primark

More of that later. First, those results. ABF group revenue was down 3% at £19.459 billion and pre-tax profit fell 26% to £1.413 billion. ABF ha in September already flagged its sales figures but let’s look at the Primark numbers in detail. In its Retail division (that is, Primark), sales grew 1% at constant currency and were “in line” on a reported basis at £9.5 billion.

Adjusted operating profit increased 2% to £1.126 billion and the adjusted operating profit margin was 11.9%, up from 11.7% a year earlier. 

It said it saw “good execution of store rollouts in Europe and the US [that] contributed 4% to sales growth”. And UK like-for-like sales improved in the second half as it renewed its focus on Primark’s value proposition and product offer. But in Europe, a strong first half was followed by weaker trading in the second half.

What that means in numbers is that the 1% increase at Primark for the year as a whole also translated into +1% in both the first half and the second half. But on a like-for-like basis sales for the year were down 2.3%, with a 2.5% first half drop and a 2% drop in H2.

For the UK and Ireland, which account for 45% of its total sales, sales were down 1% in the year. They’d actually fallen 4% in the first half but increased 1% in the second half. That was clearly boosted by additional selling space as on a like-for-like basis overall sales for the year in the region were down 3.1%. They’d fallen 6% in the first half but only 0.4% in the second half.

While sales declined, Primark increased its UK market share to 6.8%. The lower H1 sales reflected a decline in the UK clothing retail market and particularly weak shopping activity within elements of Primark’s customer base. There was a good sequential improvement in H2 trading in response to its stronger product offer, particularly in womenswear, and increased digital engagement, supported by more favourable market conditions.

For the rest of Europe total sales rose 2% with a 5% rise in the first half but a 1% fall in H2. On a like-for-like basis European sales fell 1.5%, with a 1.1% first-half increase and a 3.7% drop in the second half. Those sales account for 49% of its total.

Fotografia: Primark

The like-for-like sales decline 1.5% was partly accounted for by the impact of new store openings. In Spain and Portugal, Primark had strong underlying sales growth in H1 and while growth slowed in H2, it continued to outperform a weak Spanish clothing market. In France and Italy, sales were flat, reflecting both challenging market conditions and competitor intensity. Growth in its newer markets in Central and Eastern Europe was driven by new store openings. In its Northern European markets, sales declined slightly, mainly due to lower sales in Germany in H2. The recent restructuring of its store footprint in Germany and the Netherlands drove “much-improved sales densities and profitability”.

In its smaller American market (the region accounts for 6% of its total) the numbers were all positive. Sales rose 20% for the year with a 17% rise in H1 and +23% in H2.

The US sales jump came as it made good progress with its space expansion programme, opening six new stores, including its first in Texas and Tennessee. It now has 33 stores there with an additional 18 leases signed. 

Upbeat on profits and growth

ABF said the adjusted operating profit profit rise demonstrated “the strength of Primark’s operating model and focused cost optimisation. Gross margin improved due to favourable foreign exchange, supplier efficiencies and effective markdown management”. 

And the company said it has “significant white space in our growth markets in Europe and the US and in new franchise markets, and we are targeting new store rollouts to contribute around 4% to 5% per annum to Primark’s total sales growth for the foreseeable future. This year we signed our first franchise agreement with the Alshaya Group to enter the Gulf markets and made good progress towards the first store openings”.

As for that hint of a separation of Primark from the main group, it said the board “has been conducting a review of the group structure with a view to maximising long-term value. Although no decision has been taken, the outcome of this review may lead to the board deciding to undertake a separation of the Primark and Food businesses”.

The review is being conducted in consultation with ABF’s largest shareholder, Wittington Investments, “which remains committed to maintaining majority ownership of both businesses… The board will provide an update on the review as soon as practicable”. 

So no news yet, but watch this space.

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CWF acquires Catimini with support of founding couple, Paul and Monique Salmon

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January 21, 2026

Catimini: a name that resonates across France’s childrenswear market. And it is poised for a revival. On January 20, French baby and childrenswear specialist CWF announced the acquisition of Catimini.

CWF takes over Catimini to position it in the premium segment – Catimini

After several turbulent seasons under the ID Kids umbrella, marked by a drastic reduction in its store network from 2023 and a suspension of operations in 2024, Catimini is changing hands. The northern French group had taken over Catimini, along with several other brands from the beleaguered Kidiliz group, in 2020 but failed to restore the brand’s profitability; despite 18 million euros in revenue (per filed accounts) in 2021 and 2022, it posted multi-million-euro losses.

In formalising the deal, without disclosing the amount, Children Worldwide Fashion said it had brought the brand’s founders, Paul and Monique Salmon, who launched the label in 1972, on board.

“Catimini was born of a free and creative vision of children’s fashion. Seeing it join CWF, in Vendée, where it took root, is an obvious choice. We share the same values of know-how, high standards and respect for the brand’s DNA, and I have no doubt about the teams’ ability to embody its codes, gestures and soul,” said Paul Salmon, who is supporting this handover, in a press release.

For CWF, the stakes are high: to restore the lustre of a house that has defined the creative wardrobe of generations of children, while integrating it into the logistical and commercial set-up that has enabled it to establish itself as a strong player on the global children’s luxury stage.

The Les Herbiers-based group built its reputation managing luxury licences (from Givenchy to Marc Jacobs and, more recently, Boss), and is now accelerating the development of its own brands. Alongside Billieblush, Catimini becomes its new in-house standard-bearer. Repositioned in the premium segment, the brand will draw on the group’s expertise as it seeks to reclaim its place in the market by reconnecting with the strongest elements of its DNA, with joyful, graphic fashion in which its signature red is set to play an important role.

CWF is also announcing a first collection for spring/summer 2027, comprising 150 styles for ages 2-14, including accessories, footwear and a gift offering for babies. This comprehensive proposition should quickly find its place within the Kids around network, the group’s multibrand concept, which already boasts 85 stores in 29 countries. The French market accounts for more than a third of the group’s revenue, with CWF Fashion reporting 210 million euros in 2024, according to filed accounts.

To mark this new chapter, CWF intends to make a statement. The group will unveil the first looks of this “new” Catimini on March 11, at a special catwalk show at the Palais de Tokyo in Paris. A deliberate choice of venue, as the site hosts numerous fashion shows during fashion weeks. A symbol of CWF’s determination to bring its premium expertise to Catimini across the board.

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Nike changes Greater China leadership in bid to recapture growth

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January 21, 2026

Nike Inc.’s top executive in Greater China, Angela Dong, is stepping down as the sportswear company looks to reverse a sales decline in the market. 

Angela Dong – Nike

Dong will leave Nike on March 31, the company said in a statement. She’ll be replaced by Cathy Sparks who was previously leading the Asia Pacific and Latin America division. Nike also announced changes for the leadership of the Europe Middle East and Africa division. 

The leadership changes suggest Nike is looking at a new strategy for Greater China. Chief Executive Officer Elliott Hill has recaptured some of Nike’s momentum since taking over, but China remains a key challenge, with sales plunging 17% in the latest quarter.

He said in December that China is “at the top” of the company’s list of priorities, and stressed the company needs to move faster. 

Nike shares fell less than 1% in extended trading in New York. The stock fell 16% last year, the fourth consecutive annual decline.  
 



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Maybelline names Teens in Times as brand ambassadors

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January 21, 2026

Maybelline New York has named Chinese boy group Teens in Times (TNT) as its newest brand ambassadors and global partners. 

Maybelline names Teens in Times (TNT)asbrand ambassadors and global partners. – Maybelline New York

In this role, TNT will front upcoming campaigns in China while also participating in broader brand initiatives, underscoring the universal appeal of Maybelline New York’s hero product lines beyond regional markets.

The appointment comes as Maybelline New York continues to accelerate its digital-first, youth-focused strategy on a global scale.

By welcoming TNT into the brand’s ambassador roster, Maybelline aims to inspire a new generation of beauty consumers to embrace individuality through high-performance, trend-setting products.

“Known for their exceptional talent, relentless work ethic, and authentic connection with their audience, TNT embodies the core values of Maybelline New York: self-expression, confidence, and the courage to “make it happen,”” the cosmetics company said in a statement. 

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