Boohoo Group’s PrettyLittleThing (PLT) business on Monday unveiled a complete rebrand with the company saying this is PLT’s “most ambitious transformation since revolutionising digital fashion in 2012”.
Umar Kamani
Dubbed “A legacy In Progress”, we’re told it “heralds an elevated new era that celebrates the brand’s heritage while boldly reimagining its future”.
The site rebrand includes a complete overhaul of its look and feel, including the logo design, colour palette, typography, and website design, the tone of voice, website user experience, and overall brand positioning.
It also includes the removal of all previous social media content “as part of the brand’s complete renewal”. Its social channels went down at midnight on Sunday and returned at 18:00 GMT on Monday.
And while this is a newly-announced initiative, the company said that the transformation actually began back in September 2024 when founder Umar Kamani returned to the helm “with a passionate commitment to reconnect with customers. Through months of direct customer dialogue and feedback, Kamani has shaped a vision that captures the essence of modern sophistication”.
The new PrettyLittleThing
So what does that mean in practical terms? Well, the “evolution” launches with “two standout collections”. They are PLT Label, “setting a new standard in contemporary elegance”, and New Beginnings, described as a “sophisticated celebration of modern style”.
The company has also reimagined PLT’s visual identity and the distinctive unicorn emblem, “once a playful symbol in bubblegum pink, has matured into a sophisticated, heritage-inspired mark that marries the elegance of a historic coat of arms with modern design”.
Continuing the elevation theme, PLT said the new monochrome emblem “pays homage to the craftsmanship of luxury house emblems while maintaining the unique spirit that has always set PrettyLittleThing apart”.
The company’s new wordmark
There’s also a reimagined wordmark that’s intended to be “a modern take on classic typography, blending timeless heritage with a youthful edge”, and once again, a “confident” shift in the colour palette from that bubblegum pink to “rich tones” of garnet, rose petal, and blush sand.”
Kamani added that this is “more than a rebrand – it’s a movement that celebrates our customers’ evolving style. We’re writing the next chapter of fashion history, and we’re just getting started”.
The new look from PLT
The rebrand also includes “an exclusive gathering” during Paris Fashion Week, “a pivotal moment that marks PrettyLittleThing’s elegant arrival in the world’s fashion capital. This event will showcase the new world of PrettyLittleThing with a ‘quiet luxury’ sensibility – featuring subtle branding, a chic venue, and a refined guest list that embodies our forward-looking identity”.
Hong Kong’s retail sales by value fell by 3.2% in January from a year earlier, marking an 11th consecutive month of declines despite a surge in tourist numbers, government data showed on Monday.
Reuters
Sales declined to HK$35.3 billion ($4.5 billion), with the percentage change narrowing from a revised 9.6% drop in December, reflecting the earlier arrival of the Lunar New Year this year.
Sales fell as shoppers spent less and fewer visitors from mainland China stayed over, while local residents spent more across the border taking advantage of the strength of the local currency.
The near-term performance of the retail sector would continue to be affected by the change in consumption patterns of visitors and residents, a government spokesperson said.
In volume terms, January retail sales fell 5.2% from a year earlier. That compares with a revised 11.3% decline in December and an 8.4% drop in November.
China eased visa restrictions for Shenzhen residents visiting Hong Kong effective December 1, 2024.
January visitor arrivals stood at 4.74 million, up 24% from the same month a year ago, data from the Hong Kong Tourism Board showed. That compared with 4.26 million in December, 3.57 million in November and 4.09 million in October.
The number of mainland Chinese visitors stood at 3.73 million in January, up 24.8% from a year ago. That compares to 3.10 million in December, 2.56 million in November and 3.14 million in October.
Sales of jewellery, watches, clocks and valuable gifts fell 17.9% in January year-on-year after a 14.5% drop in December.
Sales of clothing, footwear and allied products increased 2.2% in January after a 11.1% decline in December.
Major footwear brand Clarks is inviting ‘little dreamers’ to step into the world of Roald Dahl with a new kids’ shoe collection, launching in the UK today (3 March) in stores and online.
In collaboration with The Roald Dahl Story Company, the collection includes some of its most beloved children’s stories – Matilda, The Enormous Crocodile, Charlie and the Chocolate Factory and James and the Giant Peach.
Including “designs that celebrate imagination, adventure, and fun”, the exclusive range is “crafted for curious minds and confident steps” featuring vibrant canvas shoes and breathable sandals adorned with Quentin Blake’s unmistakable illustrations.
Foxing Air is available in both toddler and kids’ sizes, these canvas trainers feature a colourful peach pattern, centipede details on the heel tape, and rubber trims adorned with illustrations of James’ insect friends. Hidden peach motifs also come with soles stamped with the words ‘Magnifico!’and ‘Splendifico!’
Foxing Mix and Foxing Hi are vibrant purple canvas trainers feature a sweet-wrapper print, candy-striped rubber trim, and a hidden Golden Ticket detail on the tongue. They channel the magic of Willy Wonka’s factory and both styles have ‘ I’ve Got a Golden Ticket’ scripted across the soles.
Foxing Ace features navy canvas trainers showcasing a fearsome crocodile motif that stretches across both shoes, encouraging kids to join them together to reveal the full illustration. Featuring ‘Munch’ and ‘Crunch’ wording on the soles and ‘Snap! Snap!’ printed across the fastening straps.
Foxing Bow, a tribute to the small-but-mighty Matilda, is an off-white canvas sneaker adorned with an all-over letter print and signature red bows. With ‘Brave’ and ‘Mighty’ scripted on the soles.
Men’s high-end online fashion platform Mr Porter has launched its Spring Wardrobe Campaign from today (3 March).
Mr Porter
Showcasing “coveted essentials and must-try trends”, the 43-piece new season edit includes “the elevated nostalgia” of A.Presse workwear-inspired silhouettes, refined tailoring from Gucci, lightweight outerwear from Saint Laurent, understated denim from Tom Ford and shirting from Dries Van Noten “form versatile foundations for the season”.
Finishing touches range from fine jewellery by David Yurman, to accessories by Bottega Veneta and footwear from Mr P.
Buying director Daniel Todd said: “With our Spring Wardrobe campaign, Mr Porter continues to be the go-to destination for menswear, with our coveted brand list and unrivalled edits making the shift to warm weather dressing effortless and enjoyable.”
The launch follows quickly on from Mr Porter’s first campaign of 2025, releasing ‘The New Essentials’, a 44-piece edit collection at the end of January. It too is focused on a curated collection of new-season essentials and “key investment pieces… designed for the ultimate capsule wardrobe that effortlessly blends modern tailoring with elevated staples” from Bottega Veneta, Saint Laurent, Mr P, The Elder Statesman, Saman Amel, Stòffa and Bode with accessories from Tom Ford, Drake’s and Métier.