Prada has announced the promotion of Christopher Bugg to group chief communication officer, effective immediately.
Christopher Bugg
Bugg, formerly the company’s communication director, will report to Lorenzo Bertelli, Prada Group’s chief marketing officer and head of corporate social responsibility.
In his new role, Bugg will be responsible for overseeing the global communications strategies of the group and its brands, which now include Prada, Miu Miu, Church’s, and Car Shoe.
The appointment comes a few months ahead of the conclusion of Prada’s acquisition of the Versace brand, secured after a long negotiation from American Capri Holding for 1.25 billion euros.
Christopher Bugg joined Prada in January 2020 as marketing and communication director for Asia and, after a few months, was promoted to group communication director. Over the years, his work has played a key role in strengthening the positioning of the group and its brands.
Before joining Prada, Bugg was director of global digital communication at Louis Vuitton in Paris. Before that, he worked in New York in the role of global vice president of digital marketing for Calvin Klein. Bugg holds a bachelor’s degree in marketing and digital communications from the University of Evansville.
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