At the start of 2025, the century-old Portuguese brand Tavares 1922 announced plans to expand its global footprint to more than 20 countries. The next milestones in this strategy include the United Kingdom and the United States.
Tavares1922’s international expansion plan will soon include the United Kingdom and the United States – Fotografia: Ricardo Sousa Nunes
In a year when the brand expects to surpass €500,000 in international sales, the jewellery and decorative pieces house, founded in 1922 in Póvoa de Varzim, has defined three strategic goals for the second half of the year to strengthen its position on the international luxury scene.
The first step comes in September with a debut at the iconic Harvey Nichols Knightsbridge department store in London. “This will be the first time that the brand will be available in the UK, marking an important step in its international expansion strategy,” Tavares 1922 said in a statement.
The brand will also be available at Trnk NYC, a curated design platform in New York, marking another key point of sale in the United States. According to the company, this move “reinforces the brand’s presence in influential markets that are culturally aligned with its positioning.”
A third milestone will follow in October, when Tavares 1922 takes part in Saudi Lifestyle 2025, an international lifestyle and design fair in Riyadh. There, the brand will showcase its collections “to a sophisticated and global audience in a market of growing importance for the luxury sector.”
Carlos Tavares, owner of the house, emphasised: “These milestones confirm the growing recognition of Tavares as a brand that combines tradition and innovation, with its own language and deep connection to materials.” He added: “We are committed to continuing to take Portuguese know-how across borders, with pieces that celebrate authenticity, nature, and memory.”
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