Mayor Ken Welch’s reelection campaign has recently taken two significant hits: His warchest was allegedly robbed of over $200,000, and a formidable opponent in the St. Petersburg race reported a fundraising windfall.
Welch, who has remained mum on the recent setbacks, insists he is not down for the count. He expressed confidence in his ability to overcome challenges and pride in his community-based support.
“We’ve been here,” Welch told the Catalyst. “We’ve been in the battle, and our opponent has not.”
The incumbent was referring to former Florida Gov. Charlie Crist, who is mulling a mayoral campaign in his hometown. A political committee created to gauge support for his potential run, St. Pete Shines, raised $338,687 between Nov. 12 and Dec. 31, according to state records.
St. Pete Shines also transferred $336,458 from Friends of Charlie Crist, a disbanded political action committee (PAC) established in 2022 to support his last gubernatorial bid. The challenger now has $712,283 on hand, nearly 15 times the amount remaining in Welch’s account.
Welch’s political committee, The Pelican, raised $282,800 last year. However, former treasurer Yolanda Brown stands accused of stealing $207,500.
Chairperson Adrienne Bogen said in a prepared statement that the committee “assumed the funds would be returned.” The money is still missing, and The Pelican is “in the process of notifying the appropriate state and federal authorities.”
When asked if he was concerned about the situation’s campaign impacts, Welch said, “Not at all.”
“I’ve been in family businesses that have been the victims of theft, and it’s a horrible feeling,” he added. “Anyone who has been through that understands it. But you can’t let that deter you from doing the job.”
Welch said his team “did exactly what they should have done the minute they saw the disparity – they reported it.” They also uncovered “what looks like a lot of bad activity” by Brown.
In 2024, Brown, working under the name Yolanda Cheers, paid $330,000 to settle a plea deal for felony grand theft and embezzlement charges in Alameda County, California. Her alleged misappropriations occurred in 2016; she was charged three years later.
Treasurers typically oversee campaign bank accounts, with candidates and other staff often relying on subsequent reports for financial information. A spokesperson for The Pelican said Brown was “brought on by someone no longer involved in the race,” and her onboarding process is “unknown at this time.”
Welch said Brown’s reports “always lined up.” He also noted that she had an extensive client list of elected officials. “I think that’s how she came to us – as a well-known entity who has done this type of work across the state.”
“People understand the real world,” Welch said. “They understand – if they understand political committees – that I don’t have oversight over that. So, no, I’m not concerned about that. The folks who contributed believed in the purpose of that PAC and moving our city forward.”
Donors who have discussed the issue with Welch are also “not concerned,” he said. The mayor believes he and his administration have “done well” in managing a $1.2 billion budget, 3,700 employees, exponential growth, an affordable housing crisis and the impacts from multiple hurricanes.
“We know what we’re doing,” Welch continued. “And I think our folks have faith in us moving forward.”
Crist is also a former attorney general and congressional representative. Welch plans to lean on 25 years of experience in local government, which is “closest to the people.”
Welch noted that he overcame a seemingly insurmountable fundraising deficit during his mayoral campaign. “But more important than that, we’ve been here doing the work for five years,” he said.
“You can’t buy that.”
Crist will not put a limit on fundraising efforts in Florida’s most expensive television advertising market. Welch said he will not try to match “dollars for dollars from Washington PACs and politicians from other states and Tallahassee.”
He plans to raise just enough money to “get our message out.” Welch said residents have already “seen us do the job here,” and pledged not to drop out of the race. “We want to finish the job.”
His supporters “work, live and generate jobs and progress right here in our city,” Welch said. State records show that 43 of 65 donor addresses, 66%, are from St. Petersburg or Pinellas County.
“It’s not outsiders and outside influence,” Welch said. “We’re proud of that. I’m proud of our principles, and we’ll continue to reflect that.”