With a name like Pleasing, it was always on the cards that Harry Styles’ beauty-meet-fashion-meets lifestyle brand would move on to sexual wellness and so it has.
A still from the new Pleasing Yourself campaign
It’s a category we’re more used to seeing from lingerie labels, but the brand Styles founded in 2021 has launched Pleasing Yourself, “debuting with two foundational products”, a vibrator and an FDA-approved silicone lubricant.
The company said the expansion “reflects a clear intention: to explore sexual wellness through a lens of emotional depth, cultural fluency, joy and pleasure, and genuine care. For Pleasing, this category is not about provocation, trend-chasing, or prescription — it’s an invitation into a broader, more open conversation about sex as a space of connection, expression, and self-awareness for all”.
Alongside the launch, it announced a collaboration with Planned Parenthood Federation of America (PPFA) on a broad effort to educate the public about sexual health and wellness via a series of videos and other initiatives.
The company said it’s “not a one-off drop or stunt” but is “the start of a commitment to build products and experiences that treat pleasure and intimacy as a vital, meaningful part of life. As with all things Pleasing, the approach will be guided by emotional relevance, design integrity, and a belief in the power of cultural storytelling – of course, with a touch of lighthearted humour”.
It launches with a stills and video campaign and a three-day experiential pop-up on New York City’s Elizabeth Street starting 25 July.
Pleasing has made a big impact since its debut four years ago both for its own products and its collaborations. One high-profile recent collab was its fashion and beauty link-up with JW Anderson that was born out of the two founders being “longtime collaborators and supporters of one another”. Given JW Anderson’s recent pivot to become more of lifestyle retail brand it will be interesting to see whether Pleasing’s new category pops up on JWA’s shelves in the future.
