Portuguese childrenswear brand Piupiuchick is making its debut at Le Bon Marché Rive Gauche, the prestigious Parisian department store, as part of its themed exhibition “Rock’n’Drôle,” dedicated to the world of rock ’n’ roll. French journalist and presenter Antoine de Caunes serves as the guest of honor for the event, which features a “Rock Motel” installation on the second floor of the store, according to a statement shared by the Porto-based brand with FashionNetwork.com.
Piupiuchick
In a company statement, the brand said: “This participation represents Piupiuchick’s debut at the historic Le Bon Marché, recognized as one of the most prestigious commercial and cultural spaces in the world.”
For the event, Piupiuchick is showcasing its Winter 2025 collection titled “I’m with the band,” inspired by the 1980s and 1990s — decades often considered the golden age of rock — and designed to channel the rebellious spirit of the era through 100% Made in Portugal creativity and craftsmanship.
“Being present at Le Bon Marché is a very important milestone for Piupiuchick. It reflects not only the growing internationalization of the brand, but also the way in which our creativity dialogues with cultural themes and universes such as music and rock ’n’ roll,” said Mariana Osório Pimentel, founder and head of communications at Piupiuchick.
The Porto entrepreneur added, “Le Bon Marché bought our Winter 2025 collection for the first time. Our contract with them, like any other retailer’s, does not obligate us to continue. Future purchases always depend on the success of sales,” she explained.
“In any case, our experience with retailers tells us that when they bet on a new brand, it’s usually with the intention of long-term continuity. We’re hoping it’s a success!”
Founded in Porto in 2012, Piupiuchick is a Portuguese children’s fashion label that creates collections designed to connect generations through storytelling. With local production and a focus on sustainability, the brand currently exports to more than 30 countries and is internationally recognized for the creative design and quality of its pieces.
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