Pitti Uomo 109 staged a double bill of designer runway shows on Wednesday: Hed Mayner with some very fine conceptual and exploratory tailoring, and Shinya Kozuka, with a glove-inspired avant-garde display.
Hed Mayner: Tel Aviv tailoring
Mayner, an Israeli-born designer who for the past couple of years has divided his time between Tel Aviv and Bergamo, presented an impressive collection of enveloping clothes and twisted silhouettes that broke plenty of fresh sartorial ground.
Hed cuts clothes away from the torso and body, so they hang with a certain unexpected authority. Take his nipped-at-the-waist matinee idol coats that are finished with oversize sleeves worthy of a highwayman. Or consider his marvelous jackets, with sleeves that curve away, and shoulders that taper ahead. And you could not help admiring the cloak-meets-houndstooth topcoat combinations; or the superb flowing trench coat that Hed paired with silver sequin sweatpants and shirt.
“I wanted to create a sort of parallel universe, where the clothes work alongside the body, rather than over it,” explained Mayner, in a pre-show briefing.
With his high forehead and vertically ascending mop of hair, it would be easy to mistake Hed Mayner for a physicist. His clothes do reek of experimentation. Though he is certainly no mad scientist – as his experiments generally work, and often with great drama.
Hed showed 10 female looks and 25 looks for guys in this show, and the gals had a brainy, yet tough air about them too. Like the very snazzy pinstripe skirt suit or the brilliantly curvaceous worn. Leather biker jacket, whose shoulders ended halfway down the biceps. All told, this was a master class in bravura tailoring, that still managed to have plenty of commercial credibility.
Ever since his debut show in Paris in 2017, Mayner has been a consistently interesting designer, of considerable talent. And even if the odd look in this show was frankly absurd, like his pleated suede cone-shaped dresses, that only added to the sense of occasion.
All staged inside the Palazzina Reale di Santa Maria della Novella – a distinguished example of 1930s Rationalist architecture, finished with trompe l’oeil frescoes made to look like tapestries recounting Roman and Florentine history.
Making for a memorable fashion statement, by an Israeli designer who fully exploited the opportunity and honor of showing in Pitti, the world’s best organized fashion salon and trade fair, bar none.
Shinya Kozuka: Weird in a warehouse
The opening of Wednesday’s two shows in Pitti was by Shinya Kozuka, marking the Japanese designer’s international catwalk debut.
The invitation was a white cotton glove, and the inspiration was Japanese photographer Koji Ishii’s well-documented habit of taking photos of lost gloves found on the street.
But if the well-spring of the collection was intriguing, the clothes often felt contrived and convoluted.
In his defense, Kozuka is clearly a clever print maker. His assemblages of wild deer, moose, wild crows and campaniles seen in scarves or soft cotton shirts looked great. But a series of ragged, baggy denim shorts; lump snow-pint tops and bulky coats failed to impress.
A collection presented inside the Magazzino, meaning warehouse, of the Fortezza da Basso – the giant medieval fortress that is the nerve center of Pitti – the show-space space was decorated in a fake snowscape.
Kozuka didn’t take any bow at the finale. And the applause was the weakest we have ever heard in over 100 runways shows in Pitti.
L’Oréal Professional Products unveiled on Wednesday the L’Oréal Academy in Hudson Yards.
L’Oréal Professional Products opens new L’Oréal Academy in Hudson Yards. – L’Oréal Academy
Spanning 13,097 square feet, the academy is positioned as a “creative epicenter” for licensed professionals seeking advanced education in color and haircare services.
Notably, the academy offers a wide-ranging curriculum, from foundational to advanced training, including specialized certifications in areas such as French balayage, color theory, and design, led by a network of 750 expert educators.
Programs are designed to be inclusive and accessible, with course offerings spanning in-person, hybrid, and global masterclass formats that reach thousands of professionals worldwide. The space also supports influencer programming, enabling creators to host branded educational sessions that drive both visibility and revenue.
“Opening this state-of-the-art academy dedicated to the professional is another strategic step in building long-term growth for this amazing profession,” said David Greenberg, chairman, L’Oréal USA.
“Education has always been the heartbeat of our industry, but as our customers’ needs evolve, we must continue to raise the bar by answering in new and exciting ways. We want our stylist community to thrive for generations to come.”
For more than 115 years, L’Oréal Professional Products has played a central role in the salon industry. Today, the division reaches approximately 31 percent of the U.S. hairstylist population through its omni-channel education programs, empowering an estimated 400,000 stylists and colorists annually.
Together with the Academy in El Segundo, California, the company now operates the largest professional education footprint in the United States.
“I am incredibly proud of this beautiful multi-branded space, it’s a testament to the passion of our group,” added Leslie Marino, president of L’Oréal Professional Products Division for the U.S.
“By fusing metropolitan style with intentional design, we’ve created a birthplace for tomorrow’s trends. Our mission is rooted in education; by hosting 30,000 classes a year, we aren’t just sharing knowledge – we are providing the tools for our community to master their craft, prosper and achieve professional fulfillment.”
“Winner in 2013 and president of the jury 13 years later—what a message of optimism for all young designers.”
On the evening of January 14, Guillaume Houzé, director of philanthropy and image at the Galeries Lafayette Group and president of ANDAM, announced, all smiles, Alexandre Mattiussi as president of the ANDAM jury and mentor to the Grand Prize winner.
Alexandre Mattiussi – Luc Braquet
The Parisian designer was indeed the recipient of the historic creative prize founded and led by Nathalie Dufour, at a time when his brand Ami Paris was taking its first steps in the menswear market.
“I waited a year before applying for the competition because I wanted to be truly ready—especially as the prize rewarded exceptionally creative talent, while my approach was pragmatic and commercially driven. And yet it worked,” recalled the designer at the presentation of the programme for the 2026 edition of the prize dedicated to emerging talent.
“Since then, I’ve always followed ANDAM. In 2013, Pierre Bergé presented me with the prize. And last year I had the honour of presenting the ANDAM Pierre Bergé Prize to Burc Akyol.”
As president of the jury, Mattiussi will mentor the winner of the ANDAM Grand Prize, who will receive 300,000 euros, as well as the winner of the Jury’s Grand Prize, which carries 100,000 euros.
The total prize money amounts to 700,000 euros. And the ANDAM Prize can rely on its historic institutional partners, the Ministry of Culture and DEFI, and has also mobilised numerous houses and players in the luxury and fashion sectors.
Nathalie Dufour and Alexandre Mattiussi – DR
At the event, held in the Marais district of Paris as it prepares to host presentations and shows by international brands for the Autumn/Winter 2026 season, Dufour announced two new ANDAM partners who will provide financial support, as well as industry expertise to future prize-winners.
“Zalando and Karla Otto are enriching our programme this year,” explained the director. “Zalando will organise a mentoring day for finalists and winners on e-commerce strategy, marketing and digital visibility, and customer experience. There will also be an ANDAM showcase on the platform, which we hope will enable them to reach a wider European audience. Karla Otto, via The Independents group, will support the winners with brand image and international visibility to help them build a clear, coherent and ambitious brand narrative.”
This support will be in addition to the advice and mentoringalready in place as part of a prize that aims to champion talent intending to establish a lasting presence in Paris. Applications will be assessed on their contribution to the dynamism of the Paris scene and the French industry. Applications open on January 15.
The competition features three additional prizes, each worth 100,000 euros. The Pierre Bergé Prize aims to support a young French fashion company, enabling it to develop and gain international recognition. The winner will receive one year of support from Frédéric Maus, managing director of WSN, in structuring their company and collections.
Lacoste‘s creative director, Pelagia Kolotouros, will bring her expert insight to the winner of the Fashion Accessories Prize on business development and brand strategy. Finally, the start-up that wins the Innovation Prize for a project developed in France in the fashion sector will benefit from one year’s support from Yann Gozlan, founder and president of Creative Valley.
Candidates for the various prizes can apply until March 31. The jury will select the 2026 winners on July 1.
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After a pilot in September under the name Who’s Next Home, Shoppe Object Paris will stage its first edition from January 17 to 19. This Parisian spin-off of the renowned New York fair is organised by WSN and Andmore, one of the major players in design and home shows in the United States.
Matthieu Pinet, director of Shoppe Object Paris and Matter and Shape – WSN
Located on the first floor of Hall 7 at Paris Expo Porte de Versailles (Paris 15th), the show brings together 80 exhibitors for its debut. Anchored by an open-ended agreement between the parties involved, it is underpinned by a long-term vision and bold ambition. Matthieu Pinet, director of Shoppe Object Paris, makes no secret of it: “We’re going to be extremely ambitious with this project, which is set to grow substantially and, before long, I hope, occupy a hall of its own.”
A mainly European line-up
A twice-yearly event held every January and September, the show spans a wide array of product categories—fourteen in total—including furniture, lighting, tableware, household linen, beauty (candles) and high-tech.
“Hunting for brands is our job,” explained Pinet, also the founder of Matter and Shape, WSN’s annual show dedicated to objects and design. “It’s these gatherings of the creative industries that make our work so exciting. It means that every day is a hunt for the right products,” he continued.
Lighting specialist Flos is participating in this inaugural edition – Flos
So to find exhibitors, he and his team combed the sector to bring together 40 French exhibitors and 40 from seventeen other countries, including the United Kingdom, the United States, Spain and Italy. They include lighting specialist Flos, publisher Phaidon, tableware designer Serax, household products brand Kerzon, and speaker specialist Transparent.
A complementary show to Matter and Shape
The Matter and Shape event, whose physical iteration under the WSN banner was launched in 2024, is not set to disappear with the arrival of Shoppe Object Paris: the two are complementary. Indeed, it was a visit to the French show that finally convinced Shoppe Object that WSN was the right partner to develop its French branch, according to Pinet.
Fourteen product categories are planned for the show – Mud Australia
“With Matter and Shape, there’s a desire to present something people don’t expect,” emphasised the director of both shows.
“At Shoppe Object Paris, it’s very different. The aim is to address a need already expressed by boutiques: to integrate a new offer into their catalogues,” he explained.
Bringing new energy to WSN
WSN, through its CEO Frédéric Maus, maintains that the future of shops lies in diversifying their offer, and advocates a strategy based on the concept-store model.
“We’re supporting a market evolution that is pushing boutiques towards a “concept-storisation”,” said Pinet. This should bring some of the “most beautiful boutiques in the world” back to the WSN event, where their presence had waned.
Shoppe Object Paris complements Matter and Shape – Zequenz
WSN now counts five shows in January: Who’s Next, Interfilière Paris, Bijorhca, the Salon International de la Lingerie—added to the line-up in 2021 and 2023—and Shoppe Object Paris.
WSN continues to diversify, banking on growth “at the right pace”, in the words of Matthieu Pinet. So far, the January event is running 30% ahead of its initial registration target. Among visitors, WSN hopes this offer will attract a new audience while also winning over its regular clientele.
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