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Perfumes & Companhia aims to strengthen its leadership and market position with a €30 million investment

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October 20, 2025

The Perfumes & Companhia (P&C) chain, which has 130 stores throughout Portugal and engages customers in its world of beauty with high-quality, personal, and trustworthy service across its network of physical and online stores, has just unveiled a new store concept at Alegro Sintra, co-created with the creative agency Malherbe Paris. This initiative marks the start of the company’s 2030 strategic plan, which sets out its vision for the years ahead, envisages an investment of 30 million euros, and includes a thorough overhaul of the shopping experience.

The new P&C store, in Alegro Sintra, with a renewed concept, new image and more comprehensive offering – Perfumes & Companhia

The new store, which opened last on October 16 in the Sintra shopping centre, is the first space to reflect the new era of P&C, offering an enhanced shopping experience- both in customer service and in the breadth of brands and products available.

In terms of its offering, the company has significantly expanded its portfolio with more than 120 new brands, bringing the total number available in P&C stores to over 300. It has also strengthened its dermo-cosmetics line-up, with brands such as Avène, Caudalie and La Roche-Posay and Vichy, as well as its make-up selection, with names including Catrice, L’Oréal Paris, NYX, and Revolution, while continuing to carry luxury brands such as Chanel.

According to Pedro Aragonez, P&C’s managing director: “This opening is the first visible step in a wider transformation process. In recent years, consumer behaviour has changed profoundly: the customer is more informed, more digital, and values authentic, personalised and convenient experiences. We felt the time was right to reinvent the in-store experience, not just aesthetically, but structurally,” he told Marketeer.

“The new concept, developed in partnership with Malherbe Paris, reflects a Perfumes & Companhia that is more modern, inclusive and closer to customers, combining technology, service and inspiration.”

In addition to placing the customer at the centre through greater interaction and a richer sensory environment, P&C’s new concept aims for deeper integration between the physical and the digital, with areas dedicated to experimentation, dermo-cosmetics, make-up and more, without losing the essence of the brand, adds the MBA graduate, holder of the Lisbon MBA- a partnership between Nova SBE and Católica-Lisbon, the two leading business schools in Portugal- in collaboration with the MIT Sloan School of Management in the US.

“Throughout its almost 30 years of existence, Perfumes & Companhia has been in constant evolution, maintaining its leadership,” he also noted in an interview with Marketeer. “The beauty market is evolving rapidly, with new categories, new players and increasingly demanding consumers. We wanted to anticipate this change and not merely react to it. The P&C. 2030 plan is therefore a proactive response: we want to lead the sector, innovating in how we serve, communicate and inspire our customers,” he explains.

To this end, P&C has set ambitious goals such as “doubling the share of online sales within two years, expanding its portfolio beyond 300 brands, and continuing to increase our active customer base,” he continues. “But more important than the numbers is the quality of the relationship with the consumer. We want to continue to be the benchmark in beauty- and now also in wellbeing- in Portugal.”

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Fwrd names Rosie Huntington-Whiteley as fashion director

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December 9, 2025

Global luxury fashion retailer Fwrd has appointed Rosie Huntington-Whiteley as fashion director as the Revolve Group-owned platform continues to gain market share. 

Fwrd names Rosie Huntington-Whiteley as fashion director. – Fwrd

In this role, Huntington-Whiteley will oversee fashion curation, merchandising, and seasonal strategy, while bringing her global profile and personal aesthetic to the role.

“As fashion director at Fwrd, my role is about defining the brand’s fashion point of view through a modern, timeless, and refined lens,” said Huntington-Whiteley. 

“I believe in the power of storytelling through clothing, building a wardrobe that balances both sophistication and ease that truly resonates with the Fwrd customer’s lifestyle.”

The company most recently reported a 37% year-over-year increase in gross profit dollars in the third quarter of 2025. Fwrd’s personal shopping program has been a key contributor, delivering more than 100% year-over-year sales growth in the first nine months of 2025. 

Fwrd has also expanded its luxury portfolio through recent brand launches including Phoebe Philo, Dries Van Noten, and Skims x Roberto Cavalli. It continues to strategically invest in owned brands, physical retail, merchandising, and client experiences. 

“Fwrd’s strong performance in today’s evolving luxury market underscores the significant opportunity ahead as we continue to scale. With visionary creative leadership guiding the brand forward, we’re continuing to elevate Fwrd’s global presence and strengthen its position in the luxury space,” added Michael Mente, co-founder & co-CEO Revolve Group, Inc.

“As we invest in initiatives like our personal shopping program and expand our physical footprint, we’re deepening client engagement and driving long-term growth to ensure Fwrd remains the destination for modern, curated luxury fashion.”

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Anahí India: Portuguese brand crafting pieces from saris opens first store at Lisbon’s 8Marvila

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December 9, 2025

Friends and business partners Ana Abreu and Rita Galamba have just opened, at 8Marvila in Lisbon, the first bricks-and-mortar space for their Portuguese brand, Anahí India — a name that nods to original Indian pieces and to those created from traditional saris, from a country first reached by sea by Vasco da Gama in the 15th century and whose nationals are among the largest immigrant communities in Portugal, alongside Angolans and Brazilians.

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India is also the guiding inspiration for the entrepreneurial duo’s label, and they now oversee in-house, local production in both countries.

Measuring around 25 square metres, the new shop showcases unisex jackets, dresses and kimonos — a line they began selling nearly a decade ago at music festivals, initially with men’s shirts brought directly from India by the founders. There is no shortage of accessories either, such as sarongs or karnatakas, and jewellery featuring traditional styles and motifs.

The duo opened Anahí India’s debut shop at the end of November, presenting the brand’s full range and making a point of asserting its identity, despite the clean and industrial aesthetic choices of the alternative space, which stand in constant contrast to the vibrant colours and intricate patterns of the recycled and repurposed fabrics used throughout the collections.

In addition to the “unique and exclusive pieces of Indian origin,” Anahí India also offers designs created collaboratively, resulting in styles that both Ana and Rita would wear all year round, in materials such as silk.

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Another update: until December 12, “we’ll be in Praça D. Luís for the Time Out Lisboa Christmas fair,” the brand announces on its social media channels, inviting you to “discover exclusive pieces and find stylish gifts,” as noted on the brand’s Instagram account.

“And of course… Don’t forget our store at Rua Marvila 8, open from Thursday to Sunday, from 12 noon to 8 pm — always ready to welcome you with the best energy,” the brand added, while also highlighting the goal of continuing to grow online, where it explains: “At the heart of our brand lies a deep commitment to sustainability and the preservation of India’s rich textile heritage,” it said via its website.

“The materials used are, in fact, recycled Indian saris, reimagined and reinvented to create unique fashion pieces. This process not only respects the environment, but also pays homage to the history and art of India.”

According to the website: “The Anahí brand is a story of beauty, culture and sustainability that originated in India, where the charm of recycled Indian saris is transformed into fashion, and which established itself in Portugal in 2017,” it further explained.

“Anahí represents a true fusion of cultures and traditions, with production in both India and Portugal. This intercultural collaboration results in a diverse range of clothing and accessories that combine the essence of East and West.”

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FBI is probing diamond deals struck by founder of jeweler Lugano

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December 9, 2025

Federal authorities are investigating off balance-sheet transactions involving Lugano Diamonds & Jewelry, a chain of high-end boutiques that’s accused its founder of misrepresenting diamond investments he brokered with wealthy clients.

Lugano

FBI agents have interviewed individuals who struck deals with Lugano founder and former chief executive officer Mordechai “Moti” Ferder as part of an investigation into the business, according to people familiar with the matter. A Lugano spokesman said the boutique is cooperating with the probe.

The Newport Beach, California-based chain of about a half-dozen shops, which is majority owned by Compass Diversified, sued Ferder in June and accused him of manipulating Lugano’s accounts by disguising the gem-backed financing as direct sales. Lugano filed for bankruptcy protection last month and Ferder is residing in his native Israel, according to court documents filed by the company.

Lugano, Ferder or related parties have been sued by about a dozen individuals or firms over the diamond investment contracts. The boutique has claimed Ferder entered into financing deals that together may represent more than $100 million in liabilities to the business. Compass said in May it would restate its financial statements.

Ferder’s lawyer Jeffrey Reeves said his client hasn’t been contacted by the FBI or the Department of Justice. 

“Mr. Ferder maintains his innocence and denies any criminal wrongdoing,” Reeves said. “We remain focused on defeating the civil claims brought against him as well as prosecuting the counterclaims he intends to file against Compass Diversified, Lugano, and others.” 

An FBI spokesperson didn’t reply to multiple requests for comment.

Lugano said in its lawsuit filed in a state court in California that Ferder offered clients stakes in valuable diamonds that the boutique already owned, promising hefty returns once the gems were sold. The lawsuit claims Feder told Lugano personnel that the deals were ordinary sales. Feder has denied the allegations and claimed Lugano and Compass were aware of the contracts.

Lugano interim CEO Josh Gaynor said in a June email to an investor who sued Ferder that those “who have expressed interest in any parallel criminal investigations” may wish to contact an FBI agent, according to court documents filed in an investor lawsuit. The agent has been assigned to the complex financial crime squad in the agency’s Los Angeles field office, according to papers filed in unrelated court cases.      

A Compass spokesman said the firm “has been cooperating with the authorities investigating this matter, as well as conducting our own extensive internal investigation.”

Compass released its restated earnings on Monday and said in a securities filing that its internal investigation determined Lugano’s former chief executive officer “deliberately engaged in fraudulent activity” by recording fictitious sales and misrepresenting the value of the jewelry boutique’s inventory. The conglomerate is now focused on cutting debt and “putting this chapter behind us,” Compass CEO Elias Sabo said. It is considering selling some businesses to reduce debt, it told investors last week. 

The group acquired a 60% stake in Lugano in 2021 for $198 million and opened additional locations in the US and London, which was recently closed, according to court papers.

The boutique is planning to sell its business in Chapter 11. In September, a holding company that owns Ferder’s shares in Lugano as well as a title to an Aspen property also filed for bankruptcy. Ferder ceded control of the holding company to Lugano’s chief restructuring officer, according to court papers.



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