Fashion

Pepco opens new store in Ovar as it expands across Portugal

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Nazia BIBI KEENOO

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August 25, 2025

Polish retailer Pepco is continuing its rapid expansion in Portugal with the opening of a new store in Ovar on August 14. The brand, which entered the Portuguese market in 2023, now operates 21 locations across the country.

Inside a Pepco store – Fotografia: Pepco

The new outlet is located at Spot Retail (formerly Atlantic Park). According to the company, the store “contributes to the attractiveness of the shopping area” and “promotes synergies with the local business community.” Pepco added, “The brand is positioned as a complement to the existing offerings and not as direct competition, reinforcing the diversity of choice available to consumers.”

Spanning 542 square meters, the store offers a full range of Pepco’s core categories, including clothing for all ages, household products, toys, and stationery. Its low-price fashion range remains one of the brand’s key attractions.

The Ovar location joins Pepco stores already operating in cities such as Coimbra—where it opened its first Portuguese store in May 2023—along with Porto, Pombal, Tavira, Vila Nova de Gaia, Aveiro, Barreiro, Barcelos, Maia, and Elvas, among others.

Founded in Poland in 2004, Pepco is part of the Pepco Group, which also owns the Dealz retail chain. (Poundland was recently sold to Gordon Brothers.) Today, Pepco operates in 18 European countries, employs around 31,000 people, and records more than 30 million transactions every month.

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