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Pentland Brands links with Sky Media for “landmark” TNT Sports channel sponsorship

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Be prepared to see six Pentland Brands banners becoming a major feature of TNT Sports’ TV programming across early summer.

Introducing a “bold new chapter” for the sportswear-centric group, Pentland becomes the channel’s first ever sponsor. And reaching a potential 46 million sports fans “makes it the ideal home for our brands” it said.

The multi-platform sponsorship deal, developed in partnership with Sky Media, Warner Bros Discovery and Essence MediaCom North, will showcase six of its brands (Berghaus, Canterbury, Ellesse, Endura, Mitre, and Speedo) “through a high-impact activation spanning TV, on-demand, and social media over the next three months”.

Pentland added: “This is the first time our brands have been part of a channel sponsorship and represents a strategic investment, driving spontaneous brand awareness and audience engagement”.

It added that the campaign “will bring our brands to life through engaging ‘fandents’, short fan-fuelled idents capturing the passion of sports fans”.

The campaign will extend across a wide range of TNT Sports’ premium sports content. A 20-second TV ad will run during prime sports programming, while high-impact social media posts across Warner Bros’ The Discovery channels will feature “iconic highlights and archive moments, maximising our brands’ visibility”.

Pentland chief marketing office Penny Herriman said: “Our pioneering brands have a rich legacy in the world of sports and strive to see people move more. This partnership places our brands across premium, exclusive content that resonates with an engaged, relevant audience of sports fans and consumers. It will drive visibility and connect with them where consideration is high and has impact.”

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Gloucester Quays continues positive sales results in year’s performance to March

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Gloucester Quays shopping centre has continued to record a “bumper period of sales”, driving sales growth up 6% in the last financial year covering April 2024 to March 2025, its operator Peel Retail & Leisure said.

Although the latest rise failed to match the previous record increase of 11%, the single-digit gain is still noteworthy up against tough year-on-year comparisons.

It also said brands that invested in new store fits and renewed leases “in particular benefitted from growth”, highlighting the performances of Skechers and Mountain Warehouse.

The latest figures also showed “consistent performance and sustained growth at the outlet” with retail sales from current tenants up by 5%.
 
Paul Carter, asset director at Peel Retail & Leisure, said: “Gloucester Quays has driven sustained growth year-on-year, a legacy that reinforces our long-standing commitment to providing a best-in-class experience.

“We are continuing to adapt to evolving consumer demand for lifestyle-led spaces, something we are uniquely able to deliver as a destination that crosses between both city centre convenience and aspirational outlet. With recently reinvested brands topping the books for growth alongside our new additions, the success of our tried and tested strategy for delivering this speaks for itself.”
 
He noted that Gloucester Quays has welcomed “a host of renewals since the beginning of 2025” with eight tenants recommitting to the destination this year, including Trespass, Puma, Adidas, and The North Face.

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Kismet by Milka opens New Bond Street, London store

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“Challenger Istanbulian fine-jeweller” Kismet by Milka has opened a statement flagship store on London’s luxury New Bond Street.

With the expansion “mark[ing] a significant milestone in the brand’s journey to bring their authentic designs to even more people globally”, it joins 17 stores globally and over 100 points of sale, including  Neiman Marcus, 24S, El Corte Inglés, with the latest expansion “ensuring [our] presence in one of the world’s fashion capitals”.
 
The new store spans 1,500 sq ft across two floors, featuring Turkish-designed and fashioned fine jewellery alongside two luxury piercing studios. The latter claims to be “the first and only piercing studio driven by experienced piercers on New Bond Street, reinforcing Kismet by Milka’s expertise in blending earring and luxury piercing with fine jewellery”.

The brand was founded in 2009 by designer Milka Karaağaçlı İnce and she said: To stand here today [on Bond Street], in the city where I took my first steps as a designer, isn’t just an achievement… it’s proof of what happens when challengers dare to believe.”

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Thule arrives in Covent Garden and Kingston-upon-Thames

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Swedish premium outdoor brand Thule has opened two stores in and outside London, with a flagship positioned in the popular Seven Dials retail neighbourhood of Covent Garden. The other has opened 14 miles south in the Greater London borough of Kingston-upon-Thames.

The label is focused on “creating solutions to simplify life’s adventures” and Thule’s store operation manager Johan Lindell said: “The response from our UK customers has been incredible already, and these stores are designed with them in mind. Covent Garden and Kingston are perfect locations for us to meet our customers in person and provide them with the expert guidance they need to make every adventure a success.”

Lindell added that a key move was “expand[ing] our physical retail presence [into] Covent Garden’s Seven Dials, where the world’s leading brands sit alongside highly specialist stores.”

The 2,100 sq ft flagship on Shaftesbury Capital-controlled Neal Street showcases the brand’s extensive range of premium products “designed to provide the perfect solution for any journey”. 

This includes car accessories (roof racks, bike racks and car seats), as well as pushchairs, luggage, backpacks and bike bags.

Thule joins other recent arrivals to the Covent Garden area including luxury brand Sunspel on Floral Street, with performance footwear brand Saucony and Swiss watchmaker Swatch having signed for new spaces on James Street.

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