Penhaligon’s has reopened its flagship store on London Regent Street after a “significant refurbishment celebrating scent, heritage and craftsmanship”.

The British heritage fragrance brand has undertaken a “lavish and visionary refurbishment” that it says marks “a bold new chapter” in its 155-year history, where it’s “looking toward the future but never forgetting the past”.

It worked with interior architecture firm Michaelis Boyd — known for its work on Battersea Power Station and Soho Farmhouse — with the company saying the revitalised boutique “stands as the most luxurious expression of the brand to date”.

A central feature of the refurbishment is the prominent use of William’s Green, Penhaligon’s new Pantone-registered brand colour. Found in the marbles, woods, and textiles throughout the boutique, this deep hue is meant to “evoke timelessness and sophistication, becoming a hallmark of the brand’s evolving aesthetic”.

Lighting design by Joe Armitage “bathes the space in a warm glow that complements the richness of materials and meticulous craftsmanship throughout”.

The space also features bespoke furniture and artwork such as “a show-stopping bronze lion-shaped fragrance profiling table by sculptor Hamish Mackie, embodying both majesty and scent storytelling”.

Plus there’s a hand-painted mural by the artist Claire Basler, “capturing the essence of the English countryside”, and a custom-made chess board by Carl Fox and Sofia Karakatsanis, “which pays homage to Penhaligon’s Portraits collection and brings storytelling to life”.

The company said the renewed boutique is “far more than just a retail space — it serves as a stage for both the brand’s heritage and its future. The refurbishment embodies a celebration of Penhaligon’s identity and direction, blending vintage objects with contemporary design elements”.

And the reopening comes with a collaboration with artist Maggi Hambling who’s designed 155 bespoke bottles of the key fragrance, Endymion Concentré, to be sold at the Regent Street, New York and Dubai Mall boutiques only. They retail for £500/$650/AED2,500.

Each bottle of Endymion Concentré has been individually numbered, engraved and tied with a bespoke indigo ribbon created by Hambling. Presented in a specially designed case, each is accompanied by a signed print from one of her ink drawings.