British fashion house Paul Smith has extended its link with SEO specialist Verde Digital becoming its search engine optimisation agency, as the brand “sets its sights on attracting new audiences beyond its loyal customer base”.
The partnership, which began in July, will see Verde Digital deliver both on-page and technical SEO support as part of a broader cross-channel digital strategy.
The focus will be on “building visibility within the premium and luxury fashion market… targeting non-branded search terms to reach style-conscious shoppers beyond those already searching for the Paul Smith brand by name”.
Hannah Bennett, head of Digital at Paul Smith, said: “We have set ambitious goals for our SEO growth, and Verde’s innovative strategies and impressive results based on keyword-focused growth really stood out to us.”
Founder of London-based Verde Digital, Joe Hale, whose clients include Adanola, Lavish Alice and Puresport, added: “Our mission is to work with great fashion brands and great people to deliver incredible SEO results.
“Winning Paul Smith is a huge milestone for us, not only because of its global stature in the fashion world, but because its values of creativity and curiosity align so closely with our own,” Hale added.
