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Patagonia CEO says climate denialists are delusional

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Good morning. Consider the challenge of leading Patagonia. Your founder transferred his ownership of the company to a trust and nonprofit three years ago, declaring “Earth is now our only shareholder.” Your job is to sell clothes while educating your customers that your industry hurts the planet and they probably buy too much. And your mission to combat climate change becomes politicized, making your brand a target for accusations of bias and fear-mongering, not to mention at odds with a U.S. president your company sued during his first Administration.

In this week’s episode of Leadership Next, Kristin Stoller and I talk to Patagonia CEO Ryan Gellert about his strategy for sustainable growth. Among the takeaways:

Be Aspirational. Nobody wants to buy apparel from Debbie Downer. (“Hey, fat cat, wear this coat on that melting glacier.”) Patagonia positions itself as the gear you wear to go climbing, skiing, fly fishing, careening off cliffs, and otherwise celebrating the great outdoors. “We are really proud of the product that we make,” said Gellert. “We do everything we can to minimize our footprint and we spend a lot of money doing it on performance innovation.”

Seek Impact. “Solving real problems on behalf of your employees, your customers and the communities you exist in. To me, that’s a pretty good definition of leadership …  If it were easy, I’m not sure the title ‘leader’ would apply.”

Have fun. Founder Yvon Chouinard wrote about setting a tone of trust and balance in his book, “Let My People Go Surfing.” Gellert says that informal culture is baked into the brand, making it “a pretty special place to work,” with its Ventura headquarters located close to a beach. Gellert’s sport of choice is rock climbing: “It’s absolutely addictive.”

Face Facts. Gellert met with us hours after President Trump dismissed climate change as a hoax during a U.N. address. “I will tell you this: science is undefeated, and if you step out of a window from the third floor talking about how gravity doesn’t exist, you’re still going to hit the ground,” Gellert told us. “When this era passes, these problems will be with us, and that, I think, is something that all of us, particularly those of us that bask in the glow of the title leader, really give serious thought to right now.”

You can check out our full conversation on Apple and Spotify, as well as YouTube

Also, Fortune this morning published Europe’s 100 Best Companies to Work For, with our editorial partner Great Place to Work. Click on these links to find out how AbbVie holds leaders accountable, Cisco uses AI agents, DHL Express trains supervisors,  Hilton adapts to different cultures, the world’s largest call center operator blends AI with emotional intelligence, and the Nordic approach builds engagement

And please join me for a special webinar with Great Place To Work CEO Michael C. Bush and business leaders from this year’s list on October 16 at 8:00 AM ET. I look forward to a lively discussion about how these leaders – and you – can navigate new challenges without compromising on values or long-term success. Click on this link to register for the webinar.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top news

Ceasefire in Gaza

President Trump announced that Israel and Hamas have agreed to the first phase of a peace plan that will pause the war, and return 48 Israeli hostages (of which only 20 are still alive) in exchange for 1,700 Gazans detained by Israel during the conflict. Aid trucks will also be allowed into Gaza. Live updates from the BBC here.

Republicans uneasy over House closure during shutdown

Republicans are growing increasingly antsy over Speaker Mike Johnson’s insistence that the U.S. House remain on a break during the shutdown. Congressmen and women are concerned that if they don’t act, military paychecks will stop being issued on October 15. And, they note, keeping the House closed means the Epstein files stay sealed.

NATO plots armed response to Russia

NATO is considering deploying armed drones along the Russian border and relaxing rules that restrict fighter pilots from shooting down Russian jets in European airspace. Trump has endorsed opening fire on Russian aircraft if need be, the FT reports.

IMF, Bank of England warn of AI bubble

Both institutions warned that markets, which have been on a tear recently, look primed for a sharp correction given that the underlying economy has grown only modestly. “Buckle up,” IMF chief Kristalina Georgieva said. Beware of a possible “sharp market correction,” the BoE said. Separately, 72% of S&P 500 companies have disclosed AI as a material risk in their annual reports.

Deutsche Bank’s relationship with Jeffrey Epstein

Documents obtained by Fortune reveal that Deutsche Bank opened more than 40 accounts for disgraced financier Jeffrey Epstein and processed millions of dollars in allegedly suspicious transactions, even as allegations against him persisted. A spokesperson told Fortune that the bank regrets its association with Epstein and “has made considerable investments in strengthening controls” in the aftermath.

PepsiCo’s bubbling reboot efforts

PepsiCo has recently taken steps to refresh its business as it faces pressure from activist investor Elliott Management, including a significant investment in prebiotic soda startup Poppi and a reboot of the Gatorade sports drink brand. Fortune sat down with Ram Krishnan, the CEO of the company’s U.S. Beverages department, just before Elliott Management acquired a $4 billion stake in the company to discuss PepsiCo’s strategy for revitalization.

Elsewhere: The president of Colombia complained that the Trump administration’s strategy of bombing “narco-terrorist” boats in the Caribbean is killing Colombian citizens … Trump said the mayor of Chicago and the governor of Illinois should be put in prison for not assisting ICE.

The markets

S&P 500 futures were marginally down this morning. The index closed up 0.58% in its last session. STOXX Europe 600 was down 0.3% in early trading. The U.K.’s FTSE 100 was down 0.45% in early trading. Japan’s Nikkei 225 was up 1.77%. China’s CSI 300 was up 1.48%. The South Korea KOSPI was up 2.7%. India’s Nifty 50 was up 0.33% before the end of the session. Bitcoin fell to $121.4K.

Around the watercooler

How a 23-year-old former OpenAI researcher turned a viral AI prophecy into profit, with a $1.5 billion hedge fund and outsize influence from Silicon Valley to D.C. by Sharon Goldman

American Eagle CEO defends Sydney Sweeney campaign: ‘You can’t run from fear. We stand behind what we did’ by Nick Lichtenberg

Jamie Dimon isn’t so sure the U.S. will avoid a recession next year—even if Wall Street is convinced otherwise by Eleanor Pringle

Inside the Trump team’s secret talks to rescue Argentina—with the help of the ‘Money Doctor’ who wants to stop the ‘pink tide’ sweeping Latin America by Shawn Tully

Zelda Williams says ‘stop sending me AI videos of Dad’ because ‘TikTok slop puppeteering’ tarnishing dead people’s legacies is ‘not what he’d want’ by Dave Smith

Some Ford employees say they’ve been warned they could be fired for not going back to the office, report says by Eva Roytburg

CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.



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Jerome Powell faces a credibility issue as he tries to satisfy hawks and doves on a divided Fed

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With the Federal Reserve split between increasingly hawkish and increasingly dovish policymakers, Chairman Jerome Powell is due to perform some serious log-rolling when the central bank meets this week.

Another rate cut is a near certainty after the Fed meeting ends on Wednesday, but the main question is what Powell will say about the prospects for more easing next month.

Wall Street expects a hawkish cut, meaning Powell is likely to avoid signaling a January cut to appease Fed hawks, after joining doves to lower rates this month.

“Chair Powell is facing the most divided committee in recent memory,” analysts at Bank of America said in a note on Friday. “Therefore, we think he will attempt to balance the expected rate cut with a hawkish stance at the press conference, just as he did in October.”

But at the same time, the Fed chief has also been insistent that policymakers are not on a pre-determined course and that rate moves depend on the data that come in.

As a result, BofA is doubtful that he can pull off a hawkish cut so easily, considering all the market-moving data that will come out between the two meetings, with some delayed due to the government shutdown.

The week after the Fed meeting, for example, jobs numbers for October and November, October retail sales, and the consumer price index for November will come out. And December readings for those indicators are likely to be released before the next meeting on Jan. 27-28.

“It will be difficult for Powell to send a credibly hawkish signal at the press conference,” analyst said.

BofA still sees a way for him to thread the needle. One option is for Powell to suggest that “significant further weakening” in the jobs data will be necessary to trigger a January cut.

Another option is to argue that 3.5%-3.75%—where benchmark rates would be if the Fed cuts again this week—isn’t restrictive after accounting for inflation, meaning the central bank is no longer weighing on the economy as much.

Similarly, JPMorgan chief U.S. economist Michael Feroli said he expects Powell to stress that after this week’s cut, rates will be close to neutral. So any additional easing would depend on meaningful deterioration in the labor market and not be predicated in risk management.

For now, Wall Street doesn’t expect a January cut, with 25% odds currently being priced in on CME Group’s FedWatch tool. But BofA thinks Powell will likely leave the door open for one.

“We wouldn’t be surprised if markets start pushing more aggressively for a Jan cut in the near term,” analysts predicted. “And the anticipation of this outcome might raise the probability of more dissents in Dec, since hawks might be inclined to dig their heels in instead of compromising.”



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US vaccine advisers end decades-long recommendation for all babies to get hepatitis B shot at birth

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A federal vaccine advisory committee voted on Friday to end the longstanding recommendation that all U.S. babies get the hepatitis B vaccine on the day they’re born.

A loud chorus of medical and public health leaders decried the actions of the panel, whose current members were all appointed by U.S. Health Secretary Robert F. Kennedy Jr. — a leading anti-vaccine activist before this year becoming the nation’s top health official.

“This is the group that can’t shoot straight,” said Dr. William Schaffner, a Vanderbilt University vaccine expert who for decades has been involved with the Advisory Committee on Immunization Practices and its workgroups.

Several medical societies and state health departments said they would continue to recommend them. While people may have to check their policies, the trade group AHIP, formerly known as America’s Health Insurance Plans, said its members still will cover the birth dose of the hepatitis B vaccine.

For decades, the government has advised that all babies be vaccinated against the liver infection right after birth. The shots are widely considered to be a public health success for preventing thousands of illnesses.

But Kennedy’s advisory committee decided to recommend the birth dose only for babies whose mothers test positive, and in cases where the mom wasn’t tested.

For other babies, it will be up to the parents and their doctors to decide if a birth dose is appropriate. The committee voted 8-3 to suggest that when a family elects to wait, then the vaccination series should begin when the child is 2 months old.

President Donald Trump posted a message late Friday calling the vote a “very good decision.”

The acting director of the Centers for Disease Control and Prevention, Jim O’Neill, is expected to decide later whether to accept the committee’s recommendation.

The decision marks a return to a health strategy abandoned more than three decades ago

Asked why the newly-appointed committee moved quickly to reexamine the recommendation, committee member Vicky Pebsworth on Thursday cited “pressure from stakeholder groups,” without naming them.

Committee members said the risk of infection for most babies is very low and that earlier research that found the shots were safe for infants was inadequate.

They also worried that in many cases, doctors and nurses don’t have full conversations with parents about the pros and cons of the birth-dose vaccination.

The committee members voiced interest in hearing the input from public health and medical professionals, but chose to ignore the experts’ repeated pleas to leave the recommendations alone.

The committee gives advice to the director of the Centers for Disease Control and Prevention on how approved vaccines should be used. CDC directors almost always adopted the committee’s recommendations, which were widely heeded by doctors and guide vaccination programs. But the agency currently has no director, leaving acting director O’Neill to decide.

In June, Kennedy fired the entire 17-member panel earlier this year and replaced it with a group that includes several anti-vaccine voices.

Hepatitis B and delaying birth doses

Hepatitis B is a serious liver infection that, for most people, lasts less than six months. But for some, especially infants and children, it can become a long-lasting problem that can lead to liver failure, liver cancer and scarring called cirrhosis.

In adults, the virus is spread through sex or through sharing needles during injection drug use. But it can also be passed from an infected mother to a baby.

In 1991, the committee recommended an initial dose of hepatitis B vaccine at birth. Experts say quick immunization is crucial to prevent infection from taking root. And, indeed, cases in children have plummeted.

Still, several members of Kennedy’s committee voiced discomfort with vaccinating all newborns. They argued that past safety studies of the vaccine in newborns were limited and it’s possible that larger, long-term studies could uncover a problem with the birth dose.

But two members said they saw no documented evidence of harm from the birth doses and suggested concern was based on speculation.

Three panel members asked about the scientific basis for saying that the first dose could be delayed for two months for many babies.

“This is unconscionable,” said committee member Dr. Joseph Hibbeln, who repeatedly voiced opposition to the proposal during the sometimes-heated two-day meeting.

The committee’s chair, Dr. Kirk Milhoan, said two months was chosen as a point where infants had matured beyond the neonatal stage. Hibbeln countered that there was no data presented that two months is an appropriate cut-off.

Dr. Cody Meissner also questioned a second proposal — which passed 6-4 — that said parents consider talking to pediatricians about blood tests meant to measure whether hep B shots have created protective antibodies.

Such testing is not standard pediatric practice after vaccination. Proponents said it could be a new way to see if fewer shots are adequate.

A CDC hepatitis expert, Adam Langer, said results could vary from child to child and would be an erratic way to assess if fewer doses work. He also noted there’s no good evidence that three shots pose harm to kids.

Meissner attacked the proposal, saying the language “is kind of making things up.”

Health experts say this could ‘make America sicker’

Health experts have noted Kennedy’s hand-picked committee is focused on the pros and cons of shots for the individual getting vaccinated, and has turned away from seeing vaccinations as a way to stop the spread of preventable diseases among the public.

The second proposal “is right at the center of this paradox,” said committee member Dr. Robert Malone.

Some observers criticized the meeting, noting recent changes in how they are conducted. CDC scientists no longer present vaccine safety and effectiveness data to the committee. Instead, people who have been prominent voices in anti-vaccine circles were given those slots.

The committee “is no longer a legitimate scientific body,” said Elizabeth Jacobs, a member of Defend Public Health, an advocacy group of researchers and others that has opposed Trump administration health policies. She described the meeting this week as “an epidemiological crime scene.”

Republican Sen. Bill Cassidy, a liver doctor who chairs the Senate health committee, called the committee’s vote on the hepatitis B vaccine “a mistake.”

“This makes America sicker,” he said, in a post on social media.

The committee heard a 90-minute presentation from Aaron Siri, a lawyer who has worked with Kennedy on vaccine litigation. He ended by saying that he believes there should no ACIP vaccine recommendations at all.

In a lengthy response, Meissner said, “What you have said is a terrible, terrible distortion of all the facts.” He ended by saying Siri should not have been invited.

The meeting’s organizers said they invited Siri as well as a few vaccine researchers — who have been vocal defenders of immunizations — to discuss the vaccine schedule. They named two: Dr. Peter Hotez, who said he declined, and Dr. Paul Offit, who said he didn’t remember being asked but would have declined anyway.

Hotez, of the Texas Children’s Hospital in Houston, declined to present before the group “because ACIP appears to have shifted its mission away from science and evidence-based medicine,” he said in an email to The Associated Press.



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Jamie Dimon on AI: ‘maybe one day we’ll be working less hard but having wonderful lives’

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JPMorgan Chase CEO Jamie Dimon reiterated a nuanced and overall upbeat view about the effect of artificial intelligence on the economy.

In an interview with Fox News’ Sunday Morning Futures, the head of the world’s biggest bank acknowledged businesses have been cautious about hiring lately but said it’s not related to AI and doubted that the technology will dramatically reduce jobs in the next year.

“For the most part, AI is going to do great stuff for mankind, like tractors did, like fertilizers did, like vaccines did,” he said. “You know maybe one day we’ll be working less hard but having wonderful lives.”

Dimon added that AI still needs proper regulation to mitigate the downside risks, just like other innovations throughout history.

He also repeated his earlier warning that AI will eliminate jobs, but urged people to focus on uniquely human skills like critical thinking, emotional intelligence, and communication.

If AI sweeps through the economy so quickly that workers can’t adapt to new roles in time, Dimon suggested the public sector and private sector have roles to play.

“We—government and we the companies, society—should look at how do we phase it in a way that we don’t damage a lot of people,” he explained. “We should have done a little bit more on trade assistance years ago when you had a town that got damaged by the closure of a plant. And that you can do: you can retrain people, relocate people, income assistance, early retirement.”

Meanwhile, AI is also creating jobs in the near term as new infrastructure requires more construction and fiber optics, he pointed out.

The comments were his latest on AI in recent months. In November, Dimon predicted AI will help the developed world transition to a shorter workweek of just three and a half days sometime in the next 20-40 years.

And at the Fortune Most Powerful Women Summit in October, he said governments and companies must plan for an AI future to avoid a social backlash.

“It will eliminate jobs. People should stop sticking their heads in the sand,” he warned.



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