Pat McGrath Labs is undergoing a restructuring and recapitalisation process, according to multiple reports.
Pat McGrath Labs explores asset sale. – Pat McGrath Labs
As part of the process, the company is reviewing its assets, with some — including its trademark and logo — potentially set to be sold through a formal sale process. Bids are due by January 26, with an auction scheduled for the following day. The process is being managed by U.S.-based financial services firm Hilco Global.
Founded by British makeup artist Dame Pat McGrath, the brand celebrated its 10th anniversary in October. Pat McGrath Labs rose rapidly following its launch and reached unicorn status in 2018 after securing an investment from Eurazeo that valued the company at more than $1 billion.
In recent years, however, the brand has faced operational challenges, alongside executive turnover and layoffs, and its valuation is now widely reported to be a fraction of its former peak.
The development comes just one year after McGrath was named creative director of Louis Vuitton’s debut makeup line, La Beauté, which launched this summer.
