All about Latin America on Wednesday evening at Paris Fashion Week, with an authoritative show by the house of Tom Ford and a collection of great charm and commercial sass by Gabriela Hearst.
Tom Ford: Haute hauteur chic from Haider
The appointment of Haider Ackermann at Tom Ford is beginning to look like one of the smartest hires in many a year.
Tom Ford Spring/Summer 2026 collection in Paris – Courtesy
Even if this is the season of debutant designers at over 15 houses, Haider’s second display at Tom Ford felt like another debut, and a dramatic one as well. For the simple reason, that the founder, Tom Ford, wasn’t present.
Staged before a mere 150 exclusive guests, neatly tucked into Pavillon Vendôme, located between the city’s two most happening fashion inns – Hotels Costes and the Ritz, respectively. A midnight blue show space, with a pond of blue sapphire lacquer on which Ackermann’s cast emoted, indulged and pampered around.
The impossibly aloof models all looking down their nose at the audience. As well they might, seeing as they all looked rather divine. Not for Haider quiet luxury, or practical style. Instead, always high-octane glamor and hyper hip elegance.
Opening with a trio of ravishing ladies in surgically cut coats dresses made of translucent coated lizard skin. Wowing with languid mannish pants suits worn with mini bras; or the ideal suede biker jackets. Debonair for gents in silk blazers in ivory or pearl gray, or Connemara marble green suede blousons.
Tom Ford Spring/Summer 2026 collection in Paris – Courtesy
The gals with late ’50s bob haircuts, the gents with sleek matinee idol gelled hair. The cast, often in couples, arms interlocked acting like lovers.
For evening, revealing chiffon dresses, with cut-outs, jockstraps and a soupçon of the poshly perverse.
“My work is all about strength and fragility, and trying to be out there, so this show relates to something in my mind,” explained Haider, among a throng of well-wishers. Before describing his mature cast as “my companions of many years.”
Culminating the show with iconic models Erin O’Connor and Scott Barnhill reunited in cobalt blue matching suits and owning the runway. A mix of David Bowie’s “Heroes” booming out of the speakers.
“That song is written about forbidden love between two persons. So, we all know what’s going on in the world. So yeah, it’s about having the courage to just stand up. I am not saying something political just indicating with a wink,” added the Colombian-born, but Dutch raised, Ackermann.
Gabriela Hearst: Authoritative archetypes
One show guaranteed to bring a smile to your face is Gabriela Hearst, where the sense of ruddy optimism is a permanent leitmotif.
Doubly so, this season in her choice of opening model, a smiling Oscar winner Laura Dern in a silver lamé gown.
Presented on a terrace overlooking a beautiful garden in a medieval quarter in the bottom of the 5th arrondissement, the mood was upbeat as guests took their seats. Each discovered a finely printed catalogue of watercolor drawings of archetypes: High Priestess, Empress, Nurturer, Mediator and, happily, Lovers.
Their elongated dresses telegraphing the collection which was almost entirely made up of floor sweeping sheathes, gowns, ponchos and cloaks.
“I am a radiant being. I am a living treasure. I deeply honor and value the unlimited resources of courage that is within me,” read one of many texts extolling female sagacity and power in the program.
Uruguayan-born Hearst incorporated many sketches in her looks and followed the elongated silhouette meticulously. Everything had certain regal touch, while also seeming very at ease.
Hearst took her bow in a black leather suit with cowgirl skirt looking like a member of her own cast. And bringing another smile to an audience that left this show in a sunny mood.
An Hermes handbag that once belonged to Jane Birkin was sold for $2.86 million (2.45 million euros) at auction in Abu Dhabi on Friday, just months after the record-breaking sale of her first bag from the French brand, Sotheby’s said.
Jane Birkin with one of her signature Hermes bags – Sotheby’s
Hermes first created the design for the British singer and actress in 1984 and it has gone on to become a modern and highly prized classic, sought by fashionistas the world over. The first prototype was sold for 8.58 million euros ($10 million) at a Sotheby’s auction in Paris in July, smashing previous price records for a handbag.
The one sold on Friday was a ‘Birkin Voyageur,’ which was gifted to the former wife of French singing legend Serge Gainsbourg in 2003. The final sale price was around six times times higher than the estimated price range of $230,000-$430,000 given before the sale.
“Jane Birkin’s handbag legacy continues to captivate collectors,” Sotheby’s said in a statement sent to AFP, adding that bidding took place over 11 minutes between six collectors. The new owner was a phone buyer and has not been identified.
The handbag was one of four owned by the late celebrity, who used to sell them to raise money for charitable causes. It has a handwritten inscription in French inside from Birkin that reads: “My Birkin bag, my globetrotting companion.”
A third Hermes bag owned by Birkin is set to go under the hammer on December 15 at the Hotel Drouot auction house in Paris. It was entrusted by the late star to her friend and biographer Gabrielle Crawford, who is selling it to help fund the future Jane Birkin Foundation, Drouot said in a statement.
Produced in very limited numbers, the modern Birkin bag manufactured by Hermes has maintained an aura of exclusivity and is beloved by celebrities such as the Kardashians, Jennifer Lopez, and Victoria Beckham. The most expensive fashion item ever sold at auction was a pair of ruby red slippers worn by actor Judy Garland from The Wizard of Oz in 1939, which sold for $32.5 million in 2024 in Dallas, Texas, according to Sotheby’s.
Artificial intelligence (AI) continues its march to transform businesses’/consumers’ lives with customer advocacy platform Mention Me launching ‘AI Discovery IQ’, a free-to-use tool that “helps brands reach target consumers in the new age of generative AI search”.
Kirill KUDRYAVTSEV / AFP/Archives
It claims to allow brands to “instantly audit how discoverable they are within popular AI systems” such as ChatGPT, Claude, Gemini and Perplexity.
According to Mention Me, 62% of UK consumers now turn to generative AI tools for product recommendations, brand discovery and comparisons, “bypassing traditional search engines entirely [so] businesses are under pressure to respond to this behaviour change,” said the platform’s CEO Wojtek Kokoszka whose platform works with firms including Charlotte Tilbury, Huel and Puma, “helping marketing teams to boost consumer awareness and sales”.
With AI, it says the modern customer journey, powered by natural language prompts instead of outdated keyword strings, means consumers are 4.4 times more likely to convert if they find a brand through a large language model (LLM).
“The rise of ‘agent-mode’ assistants and AI-driven voice search has pushed brands into a new world of digital visibility. Despite this, most brands have little to no insight into how they appear in AI-generated answers”, said Kokoszka.
AI Discoverability IQ claims to give brands an overall LLM discoverability score, specific details on areas such as technical website elements, content and structured data, and actionable recommendations to improve their AI discoverability.
Its tool generates “measurable, trackable outputs” like AI Visibility Score, brands’ prompt-based results, and a side-by-side comparisons with their competitive set. This means brands “can react quickly to improve their discoverability scores” with Mention Me’s wider suite of products and unique first-party data.
It’s also “innovating and evolving” its platform to include more capabilities, such as the ability to benchmark against competitors, to drive further improvements for marketing leaders in the age of AI.
Mention Me CMO Neha Mantri said: “AI Discoverability is not yet a named practice within most marketing teams; the same way SEO wasn’t in the early 2000s. But when up to 31% of consumers say they’re more likely to trust responses from generative AI than traditional search results, this needs to change. Mention Me is naming the problem and providing a solution at just the right time.”
A host of celebrities and high-end brands have donating goods to ensure Savile Row’s latest annual ‘Pop-Up Crisis’ store will continue to support the Crisis charity event that has so far raised over £650,000 since 2018.
Image: Crisis charity
Across 8-13 December, the pop-up store at 18-19 Savile Row in London’s Mayfair will sell a curated selection of designer clothing, past stock and samples from luxury brands.
Celebs donating goods include Rosie Huntington-Whiteley, Naomie Harris, David Gandy, Jarvis Cocker, Louis Partridge, Jamie Redknapp and Emma Corrin, among others, for a week-long event and raffle with all proceeds going to help end homelessness across Britain.
Hosted by landlord The Pollen Estate, the temporary shop is also selling designer goods donated by Savile Row tailors including Mr Porter, Wales Bonner, Crockett & Jones and many other luxury brands from Barbour, Tod’s to Manolo Blahnik and Watches of Switzerland Group.
This year, celebrity model and fashion entrepreneur David Gandy will also be curating an exclusive online edit on shopfromcrisis.com, including donations from his own wardrobe as well as items from friends including Redknapp’s brand Sandbanks, Hackett and Aspinal of London.
Gandy said: “Having supported Crisis for a number of years, I’m delighted to have had the opportunity to curate my own online edit this year with the help of some of my close friends. It means a lot to know that donations from my own wardrobe are going towards such an important cause. Whether you’re looking for the perfect Christmas gift or to treat yourself, your purchase can help make a real difference to people facing homelessness this Christmas.”
Liz Choonara, executive director of Commerce and Enterprise at Crisis, added: “Pop-Up Crisis is such an iconic event in the Crisis calendar and one that we look forward to every year. We’re thrilled to be partnering with the team once again for another week celebrating the iconic craftsmanship and style of Savile Row – with all proceeds going towards our crucial work to end homelessness.”