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Paris Fashion Week Thursday: Mugler, Rick Owens, and Schiaparelli

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October 2, 2025

​Paris enjoyed yet another debut Thursday: Miguel Castro Freitas’ respectful couture interpretation of Mugler, along with two radically different visions of glamour by fellow Americans – Daniel Roseberry of Texas and Rick Owens of California.
 

Mugler: Reeking of glamour in La République

Thursday’s big debut was by Miguel Castro Freitas at Mugler, who invited guests down into an underground parking garage near La République. But if the location was gloomy, the show reeked of glamor.

Mugler – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Miguel joined Mugler with an impressive CV, and there were dollops of his various stints with many major houses and designers – fantasy cocktails with echoes of John Galliano, and strict tailoring from his days at Raf SimonsDior.
 
Though, above all, this was a couture-worthy interpretation of Mugler, that harked back to the early ’90s when Thierry exploded into haute couture after his beginnings as a ready-to-wear creator. And to a decade later, when Mugler staged truly revolutionary aviary collections.

Miguel’s most beautiful looks riffed on that – two birds of paradise, beguilingly constructed feathered jackets and skirts, showing a designer very much in charge of his atelier. Made in collaboration with Maison Février, a particular genius French feather resource located above the Moulin Rouge.

Mugler – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Miguel’s skilful draping of second-skin leathers in ruched cocktails and gowns completed with leather flowers was boldly dramatic. As was the way he constructed moulded shoulders and necklines that sat off the torso, while his silicon suits with exaggerated hips were excellent.
 
At times, there was so much beige one could not help recalling he once worked for the Max Mara group. Albeit, leavened by a soupçon of lingerie and transparency to keep things racy, and a series of curtain dresses leaving multiple nipples exposed.
 
Castro Freitas joined Mugler in March, succeeding Casey Cadwallader, and his grander style eschewed the obsession with S&M that characterized his predecessor’s reign.

Mugler – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

The house of Mugler is today controlled by beauty giant L’Oréal, and like most houses run by perfume corporations, the business direction is to emphasize red carpet, influencer and editorial coverage, and not to build a substantial ready-to-wear business.
 
In that sense, Castro Freitas’ collection seems very suitable. It had drama, polish and pizzazz. And a good front row with Naomi Watts, Eva Herzigová and Pamela Anderson, sporting a redhead look.
 
Rick Owens: Temple on a fountain 
Rick Owens shows are more like works of performance art than mere displays of clothes. His latest spectacle on a cloudy Thursday afternoon turned out to be an epic event.

Rick Owens – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

Returning to his preferred locale – the mammoth fountain of the Palais de Tokyo. And marching his gaunt and glam cast marching down a massive metal stairway right into the water. Dry ice drifting about, scores of speakers booming out Basstrologe’s dramatic remix of “Somebody to Love”, a pen to loyalty in romance. Starring the magnificent vocals of Grace Slick, the Acid Queen and greatest singer from the psychedelic era in California, Rick’s home state.
 
The show took place just meters away from “Temple of Love”, the bravura exhibition of Owens’ work currently being staged inside the Musée Galliera. Like his menswear show in June, which kicked off the retrospective, this collection was entitled “Temple”. 

Rick Owens – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

“This exhibition tracks the pursuit of glamour and sleaze that I was looking for on Hollywood boulevard, and eventually, improbably, ended up displaying in a Paris Museum. I have always thought of what I do as a fascination with the denseness of European aesthetic sophistication seen through a filter of American bluntness,” opined Rick in his program note.
 
In this very bold collection, the sophistication came in the out-there draping; surreally hung frocks; power-shoulder technical organza dresses; and the remarkable fabrics. Recycled nylon tulle embroidered with sequins; or veg-tanned heavyweight leathers crafted by London designer, Straytukay.

Rick Owens – Spring-Summer2026 – Womenswear – France – Paris – ©Launchmetrics/spotlight

The bluntness in the slashed and fringed oversized leather pants worn with the house’s signature Perspex heeled jackboots ideal for walking in water and for stomping around to Grace Slick’s greatest anthem.
 

Schiaparelli: Dancing in the Dark

Daniel Roseberry entitled this spring/Summer 2026 collection “Dancer in The Dark” and it was very much his raciest, after-hours selection of clothes.

Schiaparelli Spring/Summer 2026 collection in Paris
Schiaparelli Spring/Summer 2026 collection in Paris – Courtesy

 
There is a new refined sexiness present on European runways, and Roseberry’s latest ideas seem very much of the now.
 
His tailoring was strict, suggesting a domineering female, authoritative and powerful. Snug, neat mess jackets and pencil skirts, exposing midriff – a current rage. Leather second-skin cocktails were embossed around the bosom, others were perforated showing lots of flesh.
 
Several of Daniel’s models seemed to get entangled in a series of crushed satin looks that didn’t really work, before he got back on track with some beautiful white transparent jersey looks, that founder Elsa would surely have loved.

Schiaparelli Spring/Summer 2026 collection in Paris
Schiaparelli Spring/Summer 2026 collection in Paris – Courtesy

Quoting Yves Saint Laurent, who called Schiap’, “a comet illuminating the Paris skyline, determined to dominate.” Roseberry clearly wants his clients to do the same thing. 
 
All the way to the hyper-sheer polkadot chiffon jumpsuit in which Kendall Jenner prowled around the after-midnight set. Build inside the top floor of the currently under restoration Pompidou Center, the black carpet twisting, illuminated by theatrical floor lighting – giving the proceedings a faintly diabolical air. And all the better for that.

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Swarovski appoints new North America general manager

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January 21, 2026

Swarovski on Tuesday announced the appointment of Sindhu Culas to the role of president, general manager, North America at the Austrian jewelry maker.

Sindhu Culas – Courtesy

Based in the luxury firm’s New York City office, Culas will be responsible for “maximizing the Swarovski physical and digital presence and overall brand affinity in the U.S.,” according to a press release.

“We are thrilled to welcome Sindhu to Swarovski. Her vast leadership experience and passion for the brand make her an exceptional addition to our team,” said Kolja Kiofsky, chief commercial officer, Swarovski.

“With Sindhu guiding our next chapter in North America, we are looking ahead to an exciting future filled with creativity, operational excellence, and meaningful growth under our LuxIgnite strategy.” 

A retail veteran with over 25 years of experience across omni‑channel retail and institutional investment management, Culas joins the crystal jewelry maker from G-Star, where she served as CEO of North America at the British denim and apparel brand.

She began her career as a buyer and planner at Macy’s, Talbots, and Lord & Taylor before being promoted to strategy and brand management at Macy’s. Later on, the executive served as senior vendor manager at Amazon and as senior vice president of e‑commerce and strategy for Calvin Klein

“Watching Swarovski’s brand repositioning and momentum in recent years has been inspiring,” said Culas, in response to her new appointment.

“I’m excited to join this exceptional team, collaborate across the business, and help strengthen our position while accelerating growth throughout North America. It’s a remarkable moment for the brand, and I’m thrilled to contribute to the journey ahead.”

Culas’ appointment comes as the luxury jeweller looks to strengthen its position in the North America market. In October, Swarovski’s traveling exhibition “Masters of Light” made its U.S. debut on at the Amoeba Music venue in Los Angeles, coinciding with a collaborative collection with luxury grocer, Erewhon.

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Bourrienne Paris X and its shirts aim to stand test of time

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January 21, 2026

There are stories you simply couldn’t invent. The tale of Bourrienne Paris X, a finalist for the DHL 2025 Award, is one of them. The French shirtmaker for men and women, co-founded in 2017—among others—by two women with entirely different backgrounds, is now entering a phase that balances dynamic expansion with a quest for longevity, projecting growth of over 50% in 2025 and an equally high target for 2026.

Cécile Faucheur is the label’s artistic director – Bourrienne Paris X

The designer behind the Bourrienne Paris X collections is Cécile Faucheur. A former fashion design teacher, pattern cutter and stylist, she is now head of design at the brand she co-founded. Her research at the Musée de la Chemiserie in Argenton-sur-Creuse captivated both her and Charles Beigbeder (who had just taken over the Hôtel de Bourrienne in Paris), prompting them to dedicate a men’s shirting brand to the building.

Historical details and diverse trajectories

For her part, Carine Beigbeder, co-founder and CEO of Bourrienne Paris X, draws on a background that spans finance and entrepreneurship. She previously managed a listed small-cap fund at Financière Arbevel. Her analysis of companies’ business plans and strategies spurred her to take on an operational role—one she now fulfils at Bourrienne Paris X. A luxury brand, or at least on the way to becoming one, the label currently employs around ten people and is attempting to compete with luxury giants such as Hermès in a niche that has, until now, been very narrow: the shirt.

Carine Beigbeder aims to bring longevity to Bourrienne Paris X
Carine Beigbeder aims to bring longevity to Bourrienne Paris X – Bourrienne Paris X

“The idea was to build a brand inspired by historical details and the shirtmakers of yesteryear. We realised that the men’s wardrobe had lost much of the richness it once had.”

Today, the Bourrienne Paris X wardrobe is rooted in both French stylistic heritage and modern fashion, having opened up to womenswear as early as its second season. This now accounts for more than half of the house’s turnover.

In search of quality materials

“For women, the shirt was a vehicle of emancipation as womenswear became uncorseted and a little freer. It wasn’t necessarily at the same time, but that’s not the point,” explained Beigbeder.

Bourrienne Paris X now goes beyond the shirt and has launched men’s trousers on pre-order, cut from a very heavy Belgian linen, “as if coated with a fine layer of beeswax, which gives it a very new and very innovative look,” in the CEO’s words.

Details play an important role in Cécile Faucheur's work
Details play an important role in Cécile Faucheur’s work – Bourrienne Paris X

At Bourrienne Paris X, the linen comes from Belgium, the poplin from Italy, the embroidered trims inspired by the Hôtel de Bourrienne are made by a century-old manufacturer in northern France, the pleating by a Breton artisan, and the mother-of-pearl is sourced from Australia. The shirts, meanwhile, are made in Portuguese and Romanian workshops, and the house is considering other production sites elsewhere in Eastern Europe.

Priority given to digital

Soon to mark its tenth anniversary, Bourrienne Paris X is now in its third year of profitability. Struck by the Covid-19 pandemic after a loss-making start, the brand managed to “keep its head above water,” thanks to digital, which provides sufficient data to respond to its customers’ tastes. The company has self-financed its digital investments and plans to double them in 2026 to accelerate growth, a priority given that its e-commerce site generates over 50% of its sales.

Bourrienne Paris X is largely inspired by the Hôtel de Bourrienne
Bourrienne Paris X is largely inspired by the Hôtel de Bourrienne – Hôtel de Bourrienne

Bourrienne Paris X also invests in SEO, and in Google, Pinterest and Meta campaigns tailored to each of the countries where it is sold, namely the United States, England, Switzerland, Canada and Australia. Customs duties, included in the final price across the Atlantic, are no longer an issue for the brand, thanks to the purchasing power of its American customers.

International expansion

With 60% of its sales generated abroad, the label is stocked by a number of department stores, including Le Bon Marché’s men’s department in Paris, as well as Bongénie in Geneva and Zurich, Lane Crawford in Hong Kong, and Isetan, Tomorrowland, United Arrows and Wako in Japan. This is why it is presenting its project to the DHL Prize jury this year.

The brand is a finalist for the DHL 2025 Award
The brand is a finalist for the DHL 2025 Award – Bourrienne Paris X

The brand remains based at 58 Rue d’Hauteville, opposite the Hôtel of the same name, in the 10th arrondissement of Paris. It’s not unusual for curious customers to be invited to discover the place that inspires the brand with each new collection. The brand’s desire to prioritise digital shapes its approach to welcoming investors, whose most valuable contribution would be their expertise.

For the time being, beyond the brand’s growth, Beigbeder is focused on a mission that is no less important: ensuring that Bourrienne Paris X stands the test of time. A “real challenge” consisting of remaining faithful to the house’s convictions and avoiding, as far as possible, the pull of passing trends.

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Jeanne Friot, Études Studio and Valette Studio shine on opening day of Paris Fashion Week

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January 21, 2026

Paris Fashion Week Men’s opened on Tuesday, putting French creatives centre stage. Before Pharrell Williams’s Louis Vuitton show, Jeanne Friot, Études Studio and Valette Studio unveiled their Autumn/Winter 2026 collections.

Jeanne Friot: a queer manifesto to rouse Fashion Week

With her “Awake” show, Jeanne Friot literally brought her guests to their feet at the Théâtre du Rond-Point des Champs-Élysées. Making her debut on the official calendar, the French designer opened the Paris proceedings with a high-octane performance that, true to form, championed LGBTQI+ causes.

Jeanne Friot – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

The unveiling of Jeanne Friot’s Autumn/Winter 2026 collection, blending runway and choreography conceived with choreographer Maud Le Pladec and the Ballet de Lorraine company, could not have felt more timely given recent headlines and the American president’s posturing. The thirty-something designer issued a call to wake up, with several dancers wearing T-shirts emblazoned with the slogan “It’s never too late to fight fascism.

Beyond words, the designer opened with three powerful womenswear looks: a black tweed suit with a cropped jacket; a cocktail dress reimagined in a tartan of silver, red and purple sequins, worn by a model with gothic make-up; and a jacket-and-mini-skirt ensemble in black faux leather, heightened by a play of metal straps and buckles—one of her signatures, applied horizontally or vertically to form skirts or dresses—always nodding to the queer wardrobe.

Soon, dancers—wearing tartan catsuits paired with thigh-high boots, faux-leather mini-shorts, colourful tulle tops or black sequin hoodies—launched into breathless choreography. Then came two women in generously cut suits, one black, the other white. The two models drew closer, stared each other down, touched and kissed intensely and at length, melding like yin and yang as, all around them, the troupe ratcheted up the intensity of their stagecraft. The tableau prompted a wave of approval throughout the Parisian theatre.

Jeanne Friot – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

Ever more exacting in her use of deadstock materials, the French designer introduced several other visually striking pieces, including a long black faux-leather coat worn over a bodysuit and teamed with metallic thigh-high boots, a houndstooth suit with a broad-shouldered jacket and micro-shorts, and an opulent dress featuring a tartan motif that unfurled from the waist into a train of colourful feathers—a true tribute to the queer community.

That community made its support unmistakable when Friot took to the stage to bow, prompting a prolonged standing ovation for a show that opened Paris Fashion Week Men’s with a bang.

Études Studio and its elegant seekers of sound

On Tuesday, for its show in the impressive Institut de Recherche et Coordination Acoustique, Études Studio staged a composition exploring the tonalities of tailoring. For this collection, christened “N°28 Résonances”, co-founders Aurélien Arbet and Jérémie Egry explained in their letter of intent that they drew inspiration from the origins of 1990s dance music and from the universe of American philosopher John Cage, who questioned the very concepts of music and silence.

Études – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

To pace their mixed show in soundproofed underground spaces, the French opted for powerful music, teaming with British artist Actress, who composed the soundtrack for a show charting new horizons for Études Studio.

Of course, the brand retained its velvet jackets, hefty canvas blousons with carefully worked washes and a few hoodies (with its logo in a circle of stars on the back), faithful to its utilitarian roots. But the label introduced a compelling, reimagined tailoring proposition, with no fewer than a dozen far more formal looks—straight-cut jackets, fluid trousers and layered shirts, waistcoats and roll-neck jumpers—in black, grey or earthy tones.

Études – Fall-Winter2026 – 2027 – Menswear – France – Paris – ©Launchmetrics/spotlight

Gold prospectors or sound seekers? Between Walkman headphones and cowboy hats, Études Studio refused to choose. Its earnest youths saw their wardrobe explore different material aspects—from worn-in finishes to contrasts between nylon and velvet—and a few chromatic accents, such as an intense purple puffer, or camo riffs on substantial, fuzzy knitwear in shades of green or blue, paired with long, wide scarves in matching hues. This season, the brand presented pieces in collaboration with Berlin-based Canadian artist, Jeremy Shaw.

These silhouettes were accompanied, for the first time, by leather or canvas bags bearing the brand’s logo. This leather goods range, developed in two sizes, should provide a growth driver for the independent creative label.

Valette Studio pays tribute to the New Romantics

Once again this season, Valette Studio’s fashion looked to the past. As the first day of Paris Fashion Week drew to a close, the French brand took over the Institut du Monde Arabe. In a basement room supported by large, thick stone columns, Pierre-François Valette unveiled his Autumn/Winter collection entitled “Les Nouveaux Romantiques”, born of a contemporary melancholy caused by the displacement of creation by image.

This season, Valette Studio focuses on color, frills and ruffles
This season, Valette Studio focuses on color, frills and ruffles – Samuel Gut

Accompanied by a rock soundtrack with wild percussion, later joined by a violin, the models wore a herringbone denim trench with matching skinny jeans, a short cream dress with a shirt collar and frills that cinched the waist and framed the chest, a black leather ensemble and Louboutins, in collaboration with Louboutin on this collection.

Another dress appeared heavy yet almost bounced, covered in frills and cut from a material that looks, to the eye, like balloon rubber. Perhaps the most striking pieces were two white skirts bearing a made-up face, a watercolour rendered alternately in blue and in orange, created by Teintures de France and inspired in particular by the legendary make-up of David Bowie, the pre-eminent figure of the New Romantics. The models were sometimes adorned with silver make-up swept along the outer corners of the eyes, another nod to the stars of this early-1980s movement. At the end of the show, Pierre-François Valette was warmly applauded by the many guests as he crossed the long room to take his bows.

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