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Paris: Fashion and creativity are revitalised with Matières Fécales and Zomer

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September 30, 2025

Young labels are consolidating their creative standing in Paris, becoming unmissable appointments for the press and buyers alike. The second day of women’s ready-to-wear shows dedicated to Spring-Summer 2026 proved particularly uplifting, with invigorating presentations injecting fresh creative energy. Zomer and Matières Fécales, for instance, shook up the fashion scene on Tuesday.

Matières Fécales, spring-summer 2026 – ©Launchmetrics/spotlight

For its first show in the Paris calendar, Matières Fécales made a major statement with dangerously seductive fashion that oscillated between couture tailoring and a techno-gothic aesthetic. As if emerging from a lost kingdom, members of this mysterious tribe, represented by highly inclusive casting, took the capital by storm in imposing looks. Perched on vertiginous platform stilettos with curved needle heels, the models were made up like porcelain dolls, their gaze glassy, sometimes obscured by a half-mask.

Conformity hardly seemed a priority for the brand’s founders, Canadians Hannah Rose Dalton (29), who opened and closed the show, and Steven Raj Bhaskaran (31), of Guyanese and Sri Lankan heritage. The pair spent years proving themselves before imposing their vision. From Montreal, they stopped off in New York, where they made their mark as DJs, before finding success in Paris, first under the wing of Rick Owens and his wife Michèle Lamy, then with Adrian Joffe, the head of Dover Street Market, all while winning over Lady Gaga and Madonna.

The duo toyed masterfully with couture codes, subverting them without ever lapsing into gratuitous provocation. Case in point: a pale pink, Chanel-esque tweed suit, collarless and off the shoulders, its jacket and skirt edges artfully frayed.

Silhouettes swung from long and lean to sculptural, with pronounced shoulders and rounded hips. Corsetry takes centre stage, accentuating feminine curves, while chic hats and opera gloves add a touch of glamour.

Elegance peaked in impeccably cut pieces: masculine tailoring, satin ensembles, 1940s-style skirt suits, sensual jumpsuits, ruched tulle cocktail dresses, and trench-robe hybrids revealing suspender stockings. Not to mention the crinolines, frothing with tulle and adorned with roses, that closed the show.

A more street-inflected wardrobe rounded out the offer with faded jeans ripped just so, tracksuit tops emblazoned with the slogan “Never conform”, and a hole-riddled black T-shirt printed with a wilted rose and the slogan “La vie en rose”. To spice things up, a BDSM thread ran through the line-up via black leather pieces.

Zomer, spring-summer 2026 – ©Launchmetrics/spotlight

A huge artist’s palette sat centre stage, on which the models rubbed their feet, leaving their colourful footprints on the white catwalk. At Zomer, there is always a playful streak, and it’s often about joy, lightness and witty details.

Exaggerate or pare back? This was the dilemma faced by the brand’s two designers this season, Tatar Danial Aitouganov and Dutch-Caribbean Imruh Asha.

The result was a collection intelligently constructed between neutral-hued basics and more elaborate multicoloured pieces, each lifted by a quirky or clever twist. Ties knotted like bow ties sat perched on shrunken blouson jackets or tiny short-sleeved shirts, while oversized belt buckles fastened the waists of draped dresses.

In this play with proportions, the designers consistently dropped the waist to thigh level, cinched low with a belt. Skirts and Bermuda shorts seemed to have slipped down the legs, leaving the top of an undergarment in a completely different fabric or colour on show. Everything layered into a cheerful mix-and-match. A short denim skirt came inset into a sequinned petticoat, while a crocodile-effect A-line skirt sat flush over a white poplin summer dress.

Variations on the umbrella shape provided the collection’s other original idea. Long dresses and handkerchief-hem skirts unfurled into pointed drapes. Tiers of pointed leather ruffles built volume at the shoulders. Elsewhere, a skirt fell straight to the knees before opening into arched panels below, like an umbrella.
 

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Outdoor brand DryRobe wins trademark case

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December 5, 2025

Specialist outdoor clothing producer Dryrobe has won a trademark case against a smaller label. The win for the business, which produces waterproof towel-lined robes used by cold water swimmers, means the offending rival must now stop selling items under the D-Robe brand within a week.

Image: Dryrobe

A judge at the high court in London ruled the company was guilty of passing off its D-Robe changing robes and other goods as Dryrobe products and knew it was infringing its bigger rival’s trademark reports, The Guardian newspaper.

The company said it has rigorously defended its brand against being used generically by publications and makers of similar clothing and is expected to seek compensation from D-Robe’s owners for trademark infringement.

Dryrobe was created by the former financier Gideon Bright as an outdoor changing robe for surfers in 2010 and became the signature brand of the wild swimming craze.

Sales increased from £1.3 million in 2017 to £20.3 million in 2021 and it made profits of £8 million. However, by 2023 sales had fallen back to £18 million as the passion for outdoor sports waned and the brand faced more competition.

Bright told the newspaper the legal win was a “great result” for Dryrobe as there were “quite a lot of copycat products and [the owners] immediately try to refer to them using our brand name”.

He said the company was now expanding overseas and moving into a broader range of products, adding that sales were similar to 2023 as “a lot of competition has come in”.

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France abandons bid for the total suspension of Shein’s website

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December 5, 2025

On Friday, France demanded a series of measures from Shein to demonstrate that the products sold on its website comply with the law, but dropped its initial request for a total three-month suspension of the online platform, which had been based on the sale of child-like sex dolls and prohibited weapons.

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At a hearing before the Paris court, a lawyer representing the state said that Shein must implement controls on its website, including age verification and filtering, to ensure that minors cannot access pornographic content. The state asked the court to impose a suspension of Shein’s marketplace until Shein has provided proof to Arcom, the French communications regulator, that these controls have been implemented.

Shein deactivated its marketplace- where third-party sellers offer their products- in France on November 5, after authorities discovered illegal items for sale, but its site selling Shein-branded clothing remains accessible. The state invoked Article 6.3 of France’s Digital Economy Act, which empowers judges to order measures to prevent or halt harm caused by online content.

“We don’t claim to be here to replace the European Commission,” the state’s lawyer said. “We are not here today to regulate; we are here to prevent harm, in the face of things that are unacceptable.” At the time of writing, the hearing is still ongoing.

In a statement issued last week, the Paris public prosecutor’s office said that a three-month suspension could be deemed “disproportionate” in light of European Court of Human Rights case law if Shein could prove that it had ceased all sales of illegal products. However, the public prosecutor’s office said it “fully supported” the government’s request that Shein provide evidence of the measures taken to stop such sales.

France’s decision comes against a backdrop of heightened scrutiny of Chinese giants such as Shein and Temu under the EU’s Digital Services Act, reflecting concerns about consumer safety, the sale of illegal products, and unfair competition. In the US, Texas Attorney General Ken Paxton said on Monday that he was investigating Shein to determine whether the fast-fashion retailer had violated state law relating to unethical labour practices and the sale of dangerous consumer products.

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Kappa goes local for football campaign that traces a ‘lifelong love of the game’

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December 5, 2025

BasicNet’s Kappa turns back the sporting clock for its new AW25 collection, which celebrates “local heroes in football” with a community-focused campaign “honouring the places and people that inspire a lifelong love of the game”.

Image: Kappa

The campaign shines a light on local talent Tyrone Marsh in his hometown of Bedford, revisiting the streets, pitches and community spots “that shaped his football journey”.

Local photographer Simon Gill, who had pictured Marsh during many home and away games, not only “captures the Bedford Town player in the spaces that helped define his skill”, but also highlights the brand’s “rich football heritage with contemporary streetwear energy, creating visuals that pay tribute to community, culture and grassroots football”.

The journey includes Hartwell Drive, the early days of his after-school kickabouts, Hillgrounds Road, synonymous with Bedford football culture, and then onto Faraday Square, locally identified by the concrete pitches and community spirit.

To reflect that journey, the AW25 collection “offers a sense of nostalgia” with Kappa’s long-standing history in fashion and sports “seen through the Omini logo placements and 222 Banda strip”.

The campaign sees Marsh wearing Kappa styles including the Lyman and Uriah Track Tops paired with the Ulrich Track Pants in classic colourways including navy and light blue.

The wider collection includes track tops, track pants, shorts, polos, sweatshirts and T-shirts, available at select retailers across the UK including 80s Casual Classics, Terraces Menswear and RD1 Clothing.

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