Fashion’s highest expression of creativity and culture – Paris couture week – kicks off Monday with a bumper display of great brands; two couturier debuts and scores of ancillary accessories and jewelry events.
The world of elegance and style will be fixated by the season, so much so that even before a single stitch of couture has been delivered, the worldwide media impact is estimated at €200 million.
Many nations have some soft power but only France boasts the delicious dominance of couture. It’s a term, like champagne, that can only be only be used about high fashion when it’s presented in France.
A season that kicks off with Schiaparelli and ends with Germanier, the power-pop sustainable glamour of couture’s most forward-thinking new couturier – Swiss-born Kevin Germanier.
In between are two major debuts: Alessandro Michele at Valentino and Ludovic de Saint Sernin, this season’s guest at Jean-Paul Gaultier.
The classic elegant white invitations have already reached senior editors and VIPs. Though Schiaparelli’s Daniel Roseberry sent out a gold metal leaf; and Michele, typically idiosyncratically, messengered over a pale blue box reading “Vertigineux,” inside of which were three almond soaps. Seeing as vertigineux means giddy in French, it’s an inkling of what to expect.
Entrance on the official calendar is governed by the Federation de la Haute Couture et de la Mode (FCHM). They are preciously guarded slots and notoriously difficult to obtain. Designers can spend years showing couture in Paris without ever being. Accepted, though the FCHM does filter in one or two fresh faces each season – this month they are Germanier and Miss Sohee. FHCM executive president Pascal Morand outlines couture’s broader impact below.
Though the shows are far more intimate than the massive catwalk extravaganzas during ready-to-wear season, the traffic jams are worse. Since flotillas of 500 limousines tour Paris to the greatest couture shows with VIPs and what are now known as TWAGS (trillionaires’ wives and girlfriends). Scores of non-calendar designers and high jewelry businesses also put on displays.
Above all, it is the unique display of the great laboratory of high fashion in some of Paris’ most beautiful buildings. Chanel monopolizes the Grand Palais; Schiaparelli is across the street in the Petit Palais; Dior presents in the Rodin Museum and will unveil its latest ideas inside its very own mansion on Rue Francois Premier.
Those four shows, in particular, always attract the largest contingent of bona fide movie stars. Their mission: find and reserve a unique couture look to wear to the Oscars on March 5 in Los Angeles. The ultimate dream – dress the Best Actress winner.
Few people are better prepared to explain the season than FHCM executive president, Pascal Morand. Here is his vision of what to expect, in the most vertiginous week on the fashion calendar.
Fashion Network: What are you most excited about in this coming couture season? Pascal Morand: Haute couture expresses not only a great tradition, but also the osmosis between creation and savoir-faire, achieved at the highest level by houses. Haute couture week is a place of great creative and international diversity, with brilliant young designers emerging on this scene. All of which makes it very appealing and stimulating.
FN: How do you balance the needs of the great French fashion houses, with the necessity of developing new couture talent? PM: Haute couture week is precisely the moment when the balance between the most established and well-known houses, and emerging designers is realized. The official calendar gathers haute couture houses, international corresponding members and guests. The haute couture committee ensures this balance and selects a small number of newcomers as guests. This season we welcome Germanier and Miss Sohee.
FN: What do you estimate as the financial impact of couture in Paris? PM: The economic and financial impact of haute couture is multifaceted. For the houses themselves, it represents an essential activity, a symbol of great know-how carried by the ateliers and a major driving force. It brings together, alongside the creative communities, a scope of professions and artisans, for whom the quality of savoir-faire is crucial, as with the métiers d’art. It also expresses the very particular care given to clients from all over the world. Furthermore, the importance attached in present-day world to personalization, uniqueness and savoir-faire stimulates emerging brands and incites them to choose haute couture as a tangible vector of economic development.
FN: Its impact on the French economy? PM: All of the above points lead to the vitality of haute couture week, a French singularity whose impact keeps on increasing. This can be measured by estimates of earned media value, in particular the media impact value calculated by Launchmetrics, which has multiplied by three over the last three years, reaching around $200m for the last season.
FN: Its impact on French or international culture?
PM: Haute couture is a hallmark of Frenchness. It conveys an image of culture and refinement. It is testament to the fact that the intelligence of the hand embodies modernity just as much as the most seasoned technological innovation, with which it can also be associated. It is a reference point for designers from all over the world, who draw on their culture and traditions in a creative drive that blossoms in Paris.
Once again, Japanese creativity caught the eye in Paris, on the fourth day of menswear fashion week shows. Notably through the designers of the Junya Watanabe Man, Maison Mihara Yasuhiro and Comme des Garçons Homme Plus collections. All three designers succeeded in transforming their creative vocabulary for the Fall/Winter 2025-26, showcasing inventive and perfectly realised collections.
Junya Watanabe set the scene on Friday morning. He is second to none in reshuffling the pack and reinterpreting his label’s menswear wardrobe every season, making even the most functional and ordinary of garments look utterly desirable. This season, he took his audience to deep America, where his models could easily blend in without being noticed.
With caps (or cowboy hats) screwed on faces framed by a tufted beard and long hair, Watanabe’s men seemed etched by the hard labour of life, as they stood solidly set in their construction shoes, clad in jeans, sometimes short and rolled up, a checked shirt and a time-worn leather jacket, in typical logger looks. For next winter, Watanabe focused on an American apparel icon, the Mackinaw Cruiser jacket by the Filson brand.
Filson was founded in 1897 in Seattle by Clinton C. Filson, and it initially used to outfit gold diggers, later creating clothes for other types of outdoor workers too. The Cruiser jacket was introduced during the Alaska gold rush, and was patented in 1914 by C.C.Filson. The US brand’s authentic workwear items, reinterpretations of its historic models, robust and made to last, are now much appreciated also by hunters and fishermen.
The Mackinaw Cruiser Jacket has remained virtually unchanged since its first appearance. It is a distinctive check wool overshirt equipped with several pockets, one of them sewn onto the back, squarely across the shoulders. Watanabe had fun with the pockets and their flaps, featured in a variety of materials, leathers and colours. He also experimented with the jacket’s front and back, which he fashioned out of contrasting materials like wool, denim, cotton, suede, leather, nylon, etc.
Similar variations were also used on the collection’s denim trousers, which incorporated check wool or leather inserts. The collection’s utilitarian style blended subtly with an uber-chic preppy vibe. As illustrated by the cotton and leather gilets layered over a wool overjacket in large red and black checks, and over elegant office shirts with regimental tie. For this collection, Junya Watanabe also collaborated with Levi’s for jeans and with Paraboot, New Balance and Hainrich Dinkelacker for footwear.
At Maison Mihara Yasuhiro, French rapper Take A Mic set himself up with a desk at the end of the runway, as if he were in a TV studio. When the large screen behind him was backlit, the show’s entire backstage area was revealed as a shadowy silhouette. As often, a melancholy mood pervaded the show by the Japanese designer, still anchored to the 90s grunge period. Everything seemed a little dusty, almost faded. Like the succession of military jackets in washed, worn and damaged cotton, or the skillfully bleached jeans.
The silhouettes consisted of a haphazard layering of grey fleece garments (hoodies, T-shirts and sweaters), checked shirts, and jackets in flannel or thin corduroy. Sequins and tiny geometric patterns on some joggers and ultra-baggy jeans looked from a distance like dust or paint smears.
Mihara Yasuhiro gave a fresh twist to some of his classic items, presenting a series of hybrid garments, destructured, disassembled and then reconstructed with new proportions, often with a skewed centre of gravity. Like the trousers whose right side floated outwards into a huge pocket, so useful for carrying one’s baguette! The sleeves of some shirts multiplied and took off on a tangent, turning into scarves twirling around the neck.
A medley of jackets and shirts morphed into a skirt. Elsewhere, a skirt was cut from a pair of trousers. The side edges of a bomber jacket shifted to the top of the garment, replacing the collar. A padded sky blue striped shirt burgeoned into the equivalent of a jacket in a denim ensemble.
The Japanese designer sprinkled touches of humor throughout the collection. Especially in his playful accessories, such as the small handbags with a banana or an ice-cream cone as handles, the boots shaped like a tote bag, and the luxury handbags, for example the black quilted model with two golden chains … very Chanel. Models identical to those developed by Spanish label Abra last season.
Comme des Garçons Homme Plus brought Paris Fashion Week‘s fourth day to a close with a striking collection entitled ‘To Hell With War’. Rei Kawakubo once again broadcast a profoundly anti-militaristic, non-violent peace message through her clothes.
Her young soldiers, actually looking more like deserters, strode on the runway to the poignant voice of Nina Simone, pleading to “Let the wind blow through your heart.” As illustrated perfectly by the label’s new model of lace-up shoes, a kind of clown shoes with an upward-raised tip, embodying the idea the models were braking, or walking backwards.
Coiffed with rasta dreadlocks under helmets bedecked with colourful turbans and flowers, the models wore uniforms that seemed to fall apart. Shapes, colours, camouflage prints, patterns… Kawakubo disrupted everything in her path. Officer jackets with double rows of gold buttons morphed into redingotes worn over crinkled silk shirts. The trousers ballooned into puffy shapes, or were shortened to become loose flared shorts. Everything has been disassembled and rejigged, narrowed or elongated, fitted, lightened up, equipped with zips: some jackets were transformed into trousers with rounded shapes, and some long skirts ended up bursting with pockets.
The label’s military looks featured the occasional brocaded or floral fabrics. Khaki wools and cotton fabrics gradually mixed with textured velvet and denim, fitting into pockets and in the collar of a blue striped shirt. A swatch of green loden fabric was all that remained of the original garment in brightly colored patchwork coats and jackets, while pixelated multicolored shirts sparkled under some dark jackets.
Daniel Roseberry entitled his latest couture collection for the house of Schiaparelli as “Icarus,” but unlike in the ancient myth, the couturier certainly didn’t fall to earth.
If anything, his ideas soared in this show, staged in fine morning light inside the Petit Palais in Paris, marking the debut runway display of the four-day and 29 show Paris haute couture season.
Though most of the silhouettes were in fact culled from classical couture, notably the curvy entre-deux-guerres shapes, albeit given a Schiaparelli surrealist spin.
So, curvaceous satin jackets had pagoda hips, and corset backs. Or a truly remarkable sculpted curvilinear corset – inspired by a lamp by Alberto Giacometti – morphed into a ground-touching nude tulle skirt.
One of Roseberry’s best qualities is his determination to test his own atelier – such as the audacious bustier cocktail with exaggerated hips that was entirely embroidered in trompe l’oeil pearls.
With the Oscars just five weeks away, stylists will scour this collection for red carpet movie-star looks, and they will not be disappointed. From the divine opera coat in “toasted” ostrich feathers, to a stupendous Chantilly lace bustier gown finished with organza flowers and cut to sit away from the torso revealing a bra beneath. Best of all, the sleeveless bevel-hipped gown with a volume torsade around the shins worn by Kendall Jenner.
Founder Elsa would also surely have loved the visual puns – such as the “fallen ball gown,” a golden butter-hued duchess satin robe that had slipped down to the waist, leaving the torso bedecked in black velvet.
The couture puns extending to the handbags – small evening bags finished with metal Greek god’s faces, passementerie and tassels.
Roseberry will always have a weakness for feathers, though this season toughened up by dipping them in glycerin.
“Creating something new, precisely because it was old,” explained Roseberry in his release, whose starting points was discovering old ribbons from Lyon, that were hidden during WW2. Ribbons sewn into several looks in this beguiling collection.
Back up by a dramatic soundtrack including “Father Figure” by George Aaron, Roseberry had many guests standing and cheering as he took his long stroll down marble runway.
“About the title: ‘haute couture’ is by definition a quest for perfection. Each season can resemble a Don Quixote struggle, an ascension to a level of execution and an always higher vision,” underlined Roseberry.
In the myth, Icarus’ father, the master craftsman Daedalus, creates his son’s wings. But when he flies to high, the sun’s rays dissolves the wax that held the feathers together, sending Icarus plunging to earth, and death.
Not today in Paris in this Schiaparelli show, where the successor to Elsa soared.
M&S has promoted social media expert Charlotte Tonry to head of social media at the huge-and-growing high street retailer.
Her third promotion since arriving at M&S in April 2017, Tonry joined from former Marie Claire publisher Time Inc as assistant social media manager.
During the period, she worked on large-scale campaigns across its clothing and home division, as well as leading its paid influencer strategy. She then became social media manager for clothing and home in 2021 and then promoted again to social media lead in 2022.
Her latest promotion comes as M&S continues to transform its image with younger women again perceiving the high street retailer as the place to shop for fashion, significantly, boosted by the introduction of its ‘Brands at M&S’ initiative.
M&S has been seeking to win over more 35-50-year-olds with a focus on fashion clothing.
The retailer’s wider creative agency of choice, Mother, was appointed to “help M&S evolve and drive style perceptions by continually improving the visual aesthetic of communications whilst building customer-centric thinking into all marketing”.
The directive has helped the business to a strong Christmas trading period as sales rose 5.6% to £4 billion in the 13 weeks to 28 December.
The retailer said its focus across clothing, beauty as well as food helped it to deliver its “busiest ever peak”.