Pandora in artist collab for LFW at reopened Oxford Circus store

Global jewellery brand Pandora has unveiled a bespoke artwork ‘To London, With Love’, created in partnership with British artist Clym Evernden, at its newly re-opened Oxford Circus store.

Coinciding with London Fashion Week, the collaboration is all about ‘love, London, and self-expression’ — “values shared by both Pandora and Evernden’s distinctive, expressive style”.

Visitors to the new-look Oxford Circus store can experience “To London, With Love” artwork alongside a limited-edition charm engraved with artist’s interpretation of the iconic King’s Guard, accompanied by a collectable postcard.

Available in silver and gold, the charm is exclusive to the Oxford Circus store and only available while stocks last.

The partnership will culminate in a live activation on 21 September, when Evernden will take to the Oxford Circus store window for a special mural drawing performance between 1pm and 5pm.

Nicole Clayton, general manager at Pandora British Isles, said: “This collaboration with Clym Evernden brings Pandora’s values of creativity, culture, and self-expression to life. Oxford Circus is not just a store — it is a showcase at one of the world’s most iconic retail intersections, and we are proud to create an experience here that fuses art and jewellery to inspire our customers.”