Pandora has brought its leadership transition forward to January. The Danish jewellery brand announced on Monday that the Spanish executive Berta de Pablos-Barbier, until now the company’s chief marketing officer, will assume the role of CEO on January 1, taking over from Alexander Lacik. The company announced this change in leadership in September and it had initially been scheduled for completion in March, at its annual general meeting.

Pandora has opted to accelerate this transition thanks to “a smooth handover by the current CEO, Alexander Lacik, and the appointment of Jennie Farmer as the new chief marketing officer,” the jewellery brand said in a statement.

In this regard, the chairman of Pandora’s board of directors, Peter Ruzicka, commented: “The handover from Alexander to Berta has been exceptionally smooth. With the addition of Jennie Farmer as CMO, we are pleased to be able to carry out the leadership transition faster than anticipated.”

The Spanish executive Pablos-Barbier, for her part, said it would be “an honour” to lead Pandora in its next stage.

“In recent years we have consolidated a strong brand with a unique position in the accessible jewellery market. My immediate priority will be to navigate the current market turbulence as we prepare to take advantage of our untapped opportunities as a comprehensive jewellery brand and drive long-term growth. We are building a bigger Pandora,” she added.

The current CEO, Lacik, will retire after nearly seven years as chief executive and president of the brand, although he will remain with Pandora as a special adviser to the board of directors and the executive committee until the company’s annual general meeting, which will be held on March 11 next year.

On Lacik’s contribution, Ruzicka thanked him for “his exceptional leadership.”

“Since his arrival, Pandora’s revenue has grown by 45% and total shareholder return has exceeded 200%. He leaves the company with a solid foundation and significant growth potential,” he concluded.

Starting next year, Jennie Farmer will replace Pablos-Barbier as chief marketing officer. Currently senior vice-president of brand experience and channels, she joined Pandora in January 2025 and has more than 25 years of experience with luxury and FMCG brands, from Procter & Gamble to LVMH.

“Pandora is an iconic brand with a track record of redefining the jewellery industry. I look forward to building on the strong direction set by Berta and driving bold, creative marketing that connects with consumers across all our segments and channels,” she said.

Jewellery giant Pandora is headquartered in Copenhagen and has more than 2,700 stores worldwide, with a presence in around 100 countries. Financially, it reported a 6% increase in revenue in the third quarter of the 2025 financial year.