Pacsun announced on Thursday it plans to opens its first Dubai store in early 2026, after the U.S. retailer open nine domestic stores in 2025 with 20-35 slated to open across the U.S. next year.
Pacsun
The debut flagship Dubai store will be Pacsun’s first international location in its 40-year history, and comes after the retailer revealed it had inked a new regional partnership in the Middle East with Majid Al Futtaim, earlier this month.
Under the agreement, Pacsun said it plans to open up to 20 stores across the Middle East over the next five years, including another flagship location in Abu Dhabi.
The Dubai location comes on the back of two recent store openings across the U.S. — in New York City and Westchester — as the Los Angeles-based retailer looks to capitalise on double-digit growth in in-store traffic.
Looking ahead, the brand plans to add 20–35 new stores over the next three years, with nine leases already signed for 2026 — making next year the biggest domestic retail expansion for the company in nearly two decades.
“Our stores have become cultural touch points for a generation that values experience as much as product. What begins on our social channels—inspiration and community—ultimately drives young people to see it in person. Doubling down on brick-and-mortar simply reflects what our community is already telling us,” said Brieane Olson, chief executive officer, Pacsun.
Earlier this month, PacSun launched a curated resale shop, introducing PS Vintage Powered by Springy, a dedicated collection of thousands of one-of-a-kind vintage pieces for men and women.
