Pacsun is expanding into the Middle East through a new strategic partnership with Majid Al Futtaim, marking a significant step in the retailer’s global growth strategy.
Pacsun to enter the Middle East. – Pacsun
As part of the agreement, Majid Al Futtaim will open up to 20 Pacsun stores across key markets over the next five years, including flagship locations in Dubai and Abu Dhabi. The first store is slated to open at the Mall of the Emirates in Dubai in early 2026, supported by regional e-commerce platforms and experiential retail activations.
The move represents Pacsun’s first entry into the region and is aimed at strengthening the brand’s international footprint in what the company describes as one of the world’s most dynamic, youth-driven markets. According to Pacsun, the Middle East offers a compelling opportunity due to its rapidly evolving retail landscape, strong appetite for global brands and digitally engaged consumer base.
Pacsun is in Abu Dhabi this week for the brand’s first global trackside activation with Formula 1, which will introduce experiential retail to the region.
