There is change at the helm of P448. The Milan-based high-end sneaker brand, which has been 100% US-owned for more than five years, has appointed former Nike and Archipelago executive Jordan Morrell as its new CEO.
Jordan Morrell – LinkedIn
Jordan Morrell takes the helm of P448 with a robust financial grounding and a long ascent within Nike, where for more than a decade he held key roles in the Beaverton-based company’s digital and creative transformation. After beginning his career in investment banking at Deutsche Bank and overseeing the finances of institutional projects such as the expansion of New York’s MoMA, Morrell rose through the ranks at Nike to become vice president of strategy and operations for global design. In this capacity, he managed an operating budget of more than $100 million and coordinated over 1,000 designers, successfully balancing creative ambition with the company’s exacting commercial objectives.
Throughout his time at Nike, Morrell distinguished himself as a pioneer of innovation and direct-to-consumer. He was the general manager behind the success of NIKEiD and the launch of Nike+ Digital, turning wearable products such as the FuelBand into multi-million-dollar businesses. His ability to optimise profitability- increasing gross margins and driving double-digit growth in e-commerce revenue- has cemented his reputation as an expert in complex go-to-market strategies, capable of managing production cycles on a global scale while maintaining a bespoke focus on product personalisation.
Before taking on the CEO role at P448, Morrell honed his skills as a “change agent” and investor in the lifestyle sector. Most recently, he was senior vice president at Archipelago Companies, leading product creation for high-profile brands such as OluKai and Roark, focusing on brand elevation and excellence in footwear design. Alongside this, he founded Swingshift Ventures- a boutique advisory and investment firm for high-growth consumer brands.
“It is an absolute honour to lead a global footwear company based on craftsmanship, comfort, and culture,” said Jordan Morrell. “I am deeply inspired by the team, the product and the marketing at P448, and I look forward to defining and leading this new era of growth together.”
P448, founded in 2014 by Marco Simone and Andrea Curtis, is now led by Wayne Kulkin, a leading expert in the footwear industry, having worked for 25 years as CEO of the American footwear brand Stuart Weitzman. Through his company StreetTrend (launched in 2017), he invested in P448 in 2018- acquiring a 30% stake- after serving as its distributor in several markets, and then in October 2020 secured 100% of the Made in Italy footwear brand’s shares from NoThanks SpA for an undisclosed sum.
P448 kicked off an expansion strategy in China in 2024, starting with a dedicated Tmall store and continuing with other company-owned physical stores in Beijing and Macau, as well as the opening- concurrent with Morrell’s appointment- of a flagship at the Shanghai iAPM Mall, designed in collaboration with Woody Yao. The company also plans to develop this business model throughout the Asia-Pacific region, with the South Korean and Taiwanese markets as the next phase of growth.
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Thirty-seven days and counting: Elizabeth Scarlett, lifestyle and accessories brand has Valentine’s Day firmly in its sights, announcing a creative partnership with Dalloway Terrace, London’s dining destination at The Bloomsbury.
Elizabeth Scarlett
Bringing together two British brands “united by a shared love of beauty and storytelling”, the collaboration will see Dalloway Terrace transformed into an immersive space “celebrating love, nature and artistry”. It’s a trend we’re seeing more and more often with brands linking up with complementary destinations in a way that benefits both partners.
Inspired by Elizabeth Scarlett’s signature wildflower motifs – the terrace will feature a specially commissioned floral installation, “drawing guests into the brand’s romantic, nature-led world”.
At the heart of the partnership is a limited-edition Afternoon Tea, specially created to celebrate the partnership with a special menu (pastries and sweets inspired by the brand’s signature storytelling).
To mark the event, every guest who books a space on the day will receive a complimentary limited-edition Elizabeth Scarlett love heart stripe pouch (RRP £38), created for the collaboration. Some of the proceeds will also be donated to wildlife conservation.
Elizabeth Petrides, founder of Elizabeth Scarlett said: “We wanted to create a moment where guests can slow down, look closer, and feel immersed in the natural world – even in the heart of the city. From the wildflowers that surround you to the wildlife artwork at the core of our brand, it honours the magic that happens when artistry and nature meet.”
The CGT labour union at LVMH‘s champagne units called for new strike action next Thursday, as it seeks to pressure management to compensate workers for lost bonuses.
The LVMH business includes fashion and refreshments – DR
CGT labour representatives from the Moet&Chandon and Veuve Clicquot champagne houses said in a video addressed to workers on Friday that they should drop their tasks for “at least three hours.” The union launched protests last month against a cut in annual bonuses and other benefits at the world’s largest luxury group, even as it keeps The group hasn’t yet publicly commented on the labour dispute. LVMH’s Moet Hennessy alcohol division had no immediate comment when contacted by Reuters on Friday.
Management at the unit had offered to pay a one-off 1,000 euros ($1,162.20) payment to workers after it said it would not pay usual annual bonuses amid a decline in sales, said the CGT, an offer “not at the height of our expectations.”
“It is really important to continue to put pressure on the company,” a CGT official said in the video message, adding that further talks are planned for Wednesday. So far, no strike action has been announced at LVMH’s other drinks businesses, including the Hennessy cognac brand.
Luxury retailer Saks Global is planning to file for Chapter 11 bankruptcy as soon as Sunday, Bloomberg News reported on Friday, citing people familiar with the matter.
Shoppers walk outside the Saks Fifth Avenue flagship store in Manhattan in New York City, U.S., January 6, 2026 – REUTERS/Angelina Katsanis
The owner of New York’s century-old Fifth Avenue flagship store is preparing to file for bankruptcy without a restructuring deal in place, though it aims to craft one in the coming weeks, according to the report.
The company is also in advanced discussions on about $1.25 billion debtor-in-possession financing package with creditors, which would allow it to keep its business running during bankruptcy and pay vendor dues, the report added.
Saks Global did not immediately respond to a Reuters request for comment.
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