Oysho opens first Berlin store

Inditex’s sports and leisure chain has made its debut in the German capital. Oysho has opened a new store at 2–3 Hackescher Markt, in the central Mitte district and just a few steps from the emblematic Alexanderplatz. The opening forms part of the brand’s global growth strategy, which has seen it enter the Netherlands for the first time and strengthen its presence in markets such as the United Kingdom and France in recent months.

Covering almost 400 square metres across two floors, the store showcases a warm, light-filled design, in keeping with the brand’s hallmark technical and functional ethos. It occupies a listed building with a wide glass façade opening onto the square, creating a contemporary, minimalist atmosphere.

This new space offers a broad selection of Oysho’s collections, including its ski and après-ski capsule, outerwear and the Warm line, all available on the ground floor, while the first floor brings together athleisure, basics, tops and leggings. The store also features the chain’s Studio line, intended for activities such as Pilates, barre and yoga, and a dedicated running area equipped with accessories and fitting rooms.

To coincide with the opening, the brand has launched its Oysho Community in Germany, a free programme of sporting activities that includes a weekly running club setting off from the store, partnerships with local gyms via Partner Studios and a series of special seasonal sessions.

Founded in 2001 and headquartered in Tordera, the chain entered the German market in 2022 with the opening of a store of around 300 square metres at the Westfield Hamburg-Überseequartier shopping centre. With this Berlin opening, it now operates two company-owned stores in the country. Globally, as at the end of 2024, the brand had a network of 396 stores, including company-owned and franchised locations, as well as an online presence in around 220 markets.

Financially, Oysho closed 2024 with turnover of 831 million euros, up 11.8% year on year. The Inditex conglomerate, which also owns Zara, Zara Home, Pull&Bear, Lefties, Stradivarius, Massimo Dutti and Bershka, recorded a 7.5% increase in turnover over the same period, reaching 38.632 billion euros. During the first nine months of the current financial year, the group chaired by Marta Ortega increased its sales by 2.7%, reaching 28.171 billion euros.