Oysho, Inditex’s sportswear brand, is accelerating its international expansion with its entry into the Netherlands, following the opening of its first store in Amsterdam, the company said in a statement.
Oysho opens store in Amsterdam – Oysho
The new store is located at 42 Kalverstraat, just a few metres from the iconic Dam Square. The premises total 1,359 square metres across four floors.
The new store reimagines the shopping experience by bringing together fashion, innovation and sport in a distinctive architectural setting. The building has four floors and a fully glazed façade from top to bottom, maximising natural light.
On the ground floor is the “Welcome Zone”, featuring a handcrafted ceramic block wall and a sport-inspired area that greets customers with the brand’s latest athleisure collections. The first floor showcases the brand’s essentials and The Club collection, with ranges for padel and running, while the second floor houses the fitting rooms and checkout area.
The third floor is home to the exclusive “Oysho Running Club”, designed for women runners to use before and after training, and equipped with code-operated lockers, a drinking fountain, a lounge area and toilets.
With the opening of this first store in the Dutch market, the online channel will enable in-store collection of orders, with both express two-hour and standard options.
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