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Over+Above’s new chapter and campaign highlight the human side of performance training

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December 11, 2025

In a crowded sports performancewear market, it’s important to have a strong message. So the Over+Above (O+A) brand is entering a new chapter with the tagline ‘Redefining Performance Wear for Body and Mind’.

Image: Over+Above

The online retailer’s ‘performance-first’ brand (‘created by athletes, for athletes’) is presenting a campaign to “renew its mission” by introducing ‘Freedom in Mind’ as a “bold creative campaign that signals a decisive evolution for the brand: performance isn’t only physical, it’s deeply human”.

This new chapter also marks the start of a series of ambassadorships, with ex-England rugby union captain Chris Robshaw joining in a creative partnership with endurance athlete and brand ambassador Ryan Libbey, “whose personal fitness journey and alignment with O+A’s values inspired the collaboration”.

The first of the campaign films was shot in the Peak District, following Libbey as he trained for an Iron Man challenge, “capturing not only the physical demands but also the emotional depth behind performance training”. 

Through his journey, O+A “delves into the highs and lows of sport”, namely the vulnerability, setbacks, discipline, and breakthroughs, “experiences that the brand’s CEO, ex-England cricketer Matt Prior, and its ambassadors “understand intimately”.

At the heart of the campaign sits the ‘Director’s Cut’, “a more personal, direct, and fluid interpretation that weaves these layers into one cohesive narrative”.

At the core of the brand’s innovation lies its “market-leading” ProPrio product range that has been “anatomically engineered with patented kinesiology-inspired technology” that claims to have “already set a new benchmark in performance and compressionwear”.

The range includes full tights, half tights, calf sleeves, long-and short-sleeve tops and racquet sleeves, at oaperformance.com in sizes XS to XXL.

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Me+Em makes Yorkshire debut with Harrogate opening

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December 15, 2025

The ever-growing premium fashion brand Me+Em has opened its first boutique in Yorkshire, choosing Harrogate’s town centre Prospect Crescent for the new 1,300 sq ft space housed in a Grade II–listed former bank.

Me+Em

In keeping with the “global Me+Em design”, the Harrogate store features traditional English furniture mixed with modern design elements such as neutral-toned soft furnishings in fabrics by London-based designer Rose Uniacke.

The colour scheme for the “immersive space” is based on a  rich forest green, a nod to the nearby Yorkshire Dales.

Large-scale haberdashery fixtures are used to showcase accessories and wardrobe staples, while bespoke bronze rails display curated product edits from the seasonal monthly collections.

Founded in 2009 by Clare Hornby, Me+Em’s ethos is that women “shouldn’t have to choose between quality and cost” while based on ‘intelligent style’ with a focus on “ensuring pieces are both flattering and functional, with a wear-forever appeal”.

The move into Yorkshire marks the latest chapter in Me+Em’s expansion, with the Harrogate store joining seven boutiques in London, including Marylebone High Street, King’s Road, Chelsea, Brook Street, Mayfair, Elizabeth Street Belgravia and at Battersea Power Station, plus stores in Manchester, Edinburgh. It’s the first UK store not in a major city. Internationally, the brand has two New York stores, plus Dallas Greenwich, Connecticut, and a soon-to-be-added Beverly Hills, California debut.

Lastest results filed last January showed the business to be progressing strongly. Group revenue increased by 24% to £147.9 million, driven by the success of its international business where revenues increased 50%. Gross profit was up 24% to £82.3 million with an improvement in margin to 56% from 55%.

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Ganni appoints president for the Americas, bolsters its Paris office

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December 15, 2025

Copenhagen-based fashion house Ganni has announced the appointment of three executives to key roles: Marcelo Noschese as president, Americas; Marie Valot as director of communications and public relations; and Guillaume Dacquet as director of marketing and image. All three will report directly to Ganni’s chief executive, Laura du Rusquec, and will work closely with the Executive Committee.

Marie Valot, Director of Communications and Public Relations, and Guillaume Dacquet, Director of Marketing and Image. – DR

Based in New York, Marcelo Noschese will be responsible for Ganni’s retail, wholesale, and e-commerce operations across the Americas. He has held senior leadership roles at houses including Prada, Louis Vuitton, and Ferragamo. Prior to joining Ganni, he was CEO of Prada Americas, overseeing operations in the US, Canada, and Latin America.

Marie Valot joins Ganni as director of communications and public relations. She has more than 15 years’ experience in brand communications, VIP and influencer strategies, and international partnerships. She previously led international communications for Balmain, Nina Ricci, and KCD Paris, where she spearheaded global campaigns, media strategies, and cross-functional projects.

Guillaume Dacquet has been appointed director of marketing and image. He joins Ganni from Estée Lauder Companies, where he worked on international rebranding initiatives and long-term communications platforms. He has also held roles within LVMH Beauty, notably for the Dior, Guerlain, Givenchy, Fresh, and Stella McCartney brands, in positions spanning strategic planning, consumer research, and innovation.

These three appointments form part of efforts to strengthen Ganni’s global organisation. According to Laura du Rusquec, the company’s chief executive, these hires are intended to support the implementation of the company’s long-term global vision.

Founded in Copenhagen in 2000, Ganni is a contemporary fashion house stocked by numerous international retailers and operating boutiques in Europe, the US, and Asia. A certified B Corp, the company publishes an annual responsibility report and develops initiatives focused on innovation, notably through its ‘Fabrics of the Future’ programme and projects related to the circular economy. L Catterton acquired a majority stake in the company in 2017.

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United Colors of Benetton partners with Stranger Things to launch collaborative collection in India

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December 15, 2025

United Colors of Benetton has partnered with the fifth and final season of television series Stranger Things to launch a collaborative collection for men, women, and children in the Indian market.
 

United Colors of Benetton’s collaboration with Stranger Things – United Colors of Benetton

 
The casual wear collection was developed in close collaboration with Stranger Things’ costume designer Amy Parris and was inspired by Benetton’s own style archive, the brand announced in a press release. Some of the looks in the collection are reinterpreted 1980s archive pieces from Benetton, which have already featured the new series of Stranger Things, while others have been created in continuity with the original outfits.
 
“The connection between Benetton and Stranger Things came about almost by chance, at a vintage market in Los Angeles where I was looking for authentic ’80s pieces for the fourth season and where I repeatedly came across original United Colors of Benetton garments from that period,” said Parris in a press release. “Among them was a sweatshirt with the logo and the classic horizontal stripes, which was chosen for one of the characters and marked the first true encounter between the brand and Stranger Things. That intuition later led us to involve Benetton in creating the outfits of some of the fifth season’s protagonists, giving rise to a collaboration that unites the historical heritage of the brand with the aesthetics of the series.”

The ‘Stranger Colors of Benetton’ collection is accompanied by a campaign which mixes an ode to Benetton’s 1980s adverts with the world of Stranger Things. The selection of short- and long-sleeved T-shirts, sweatshirts, and knitwear has launched at Benetton’s stores and online in India with a second drop planned for February 2026.

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